Writing a literature review is a critical component of academic research, particularly when exploring

the extensive world of a renowned brand like Costa Coffee. This process involves an exhaustive
examination of available literature to establish a comprehensive understanding of the company's
history, business strategies, market presence, consumer perceptions, and its overall impact on the
coffee industry. The challenge lies in the meticulous identification, analysis, and synthesis of relevant
academic journals, articles, books, and other scholarly sources that shed light on Costa Coffee's
multifaceted operations and its position within the global market.

The difficulty of writing a literature review on such a subject stems from several factors. Firstly, the
vast amount of information available necessitates a discerning eye to identify the most pertinent and
credible sources. This selection process requires a deep understanding of the topic, as well as the
ability to critically evaluate the relevance and reliability of the literature. Secondly, synthesizing the
gathered information into a coherent narrative that accurately reflects the existing knowledge and
identifies gaps in the literature demands advanced analytical and writing skills. This synthesis must
not only present the findings but also critically engage with the material to offer new insights or
perspectives.

Furthermore, the dynamic nature of the coffee industry and the continuous evolution of Costa
Coffee's business strategies add another layer of complexity. Keeping abreast of the latest
developments and incorporating them into the review can be challenging but is essential for
maintaining the relevance and accuracy of the analysis.

Given these challenges, it is understandable why many might seek professional assistance in crafting
a literature review on Costa Coffee. Services like ⇒ StudyHub.vip ⇔ offer expert help, ensuring
that your literature review is meticulously researched, well-structured, and written with clarity and
precision. Opting for professional support can save valuable time and provide peace of mind,
knowing that the final product will meet the high standards required for academic research. Whether
you are a student, researcher, or professional exploring the intricacies of Costa Coffee and its
industry, leveraging such services can significantly enhance the quality and impact of your literature
review.
When looking at the food industry, it can be seen that diversification of the market and of products
are the most important aspects of strategic planning and growth. The technological developments,
government support for small and medium enterprises which boost the economic growth and social
trends are appearing very favourable for the coffee brands however, economic challenges and legal
framework of UK also poses great challenges for these companies. Each of the coffees are based on
a gourmet flavor as well as customized ways of preparing the coffee so that it can provide a better
taste as a part of the drink that is ordered. Oldenburg, Ray. (1999). The Great Good Place: Cafes,
Coffee Shops, Bookstores, Bars and Salons. Case Studies We are proud to work with exceptional
organisations across a spectrum of industry sectors. But these achievements had not been enough to
stave off the company’s first decline in same-store traffic. First, Costa Coffee planned to replace its
automatic espresso machines with a new machine called the Mastrena. I wanted to share my
creations to help inspire others. MyCosta CoffeIdea.com allowed anyone with Internet access to
register and post suggestions on its message boards about Costa Coffee products, the customer
experience in its stores, and the company’s involvement with regard to communities and social
responsibility. By doing this, there will be the ability to attract different demographics and to
diversify what is offered to various target markets. By 2005, Costa Coffee was selling over 3.5
million CDs a year.90 One of the Hear Music unit’s most successful projects was a Ray Charles
album, “Genius Loves Company,” which won eight Grammy Awards and sold over 800,000
copies—about 35% of total sales—in Costa Coffee stores.91 In 2004, Costa Coffee formed an
Entertainment division in order to move beyond music. The graph shows the positioning of three
market leaders in the coffee industry based on their perceived prices and quality (Figure II). Out of
these, the cookies that are categorized as necessary are stored on your browser as they are essential
for the working of basic functionalities of the website. Competing retailers in the specialty coffee
market provided another incentive for the company to reach out to a larger base. Since the 1972s,
Costa coffee has been actively involved in improving the quality of life for a wide range of
communities. When analyzing the Costa Coffee from the standpoint of the Ansoff’s Matrix, it can be
seen that there are several strengths and opportunities that are a part of this specific corporation. It
was the first medium that allowed Costa Coffee to participate in the conversations that many
investors and Costa Coffee fans were already having—both online and off—about the future of the
company. The Changing Organization Along with external difficulties such as the economy and
increasing competition, Costa Coffee leadership had to contend with evolving challenges within its
own organization. I set up 9to5strength in 2015 as a resource for people interested in strength
training, nutrition and fitness. Understanding the overall industry and the way that it focuses on
specific implementations of products can help Costa Coffee to have a stronger basis with their needs.
Creating specialized brands that cater to these differences would help with further development of
the company while providing a specific atmosphere that caters to a different group of people.
Technological Between 2002 and 2005, the UK internet sales to households have increased by ?21.4
billion (British Council). Social Consumers are asking for fair deals from suppliers at coffee shops
and according to a Concerned Consumer Index Survey, 54 percent of the participants have showed
that coffee shops should consider social issues ahead of environmental issues such as treating
workers in plantation fairly (Gibbons, 2010). The coffee cafe can do this by doubling the costa coffee
sales. Most experts agree that, Costa Coffee’s decision to embark on a partnership with a Chinese
firm emphasizes the importance of knowing and having links within the Chinese market itself to
enable the utilization of local knowledge, experience and the networks that come with this. The study
of Starbucks Corporation leads one on a multifaceted journey through an organization’s insinuation
into a culture, its dominance of a market and its creation of a brand synonymous with loyalty,
integrity and longevity. Finally, submit your feedback in the Costa Coffee Survey. Overall, the public
offering yielded enormous benefits for Costa Coffe, allowing it to raise the funds necessary to build
the chain domestically at a crucial juncture in its corporate history. In the period of six months, 36
percent of the people have bought coffee through fair trade and the trend of buying coffee through
fair trader is further boosting (Mortimer, 2010). At the same time, the word-of-mouth advertising that
had fueled the company’s organic growth in its early years, when lattes were still a novelty and the
chain of stores was relatively small, no longer seemed to have the same potency.
Currently, costa coffee operates 79 outlets in the UAE with its reach expanding to other countries
through its international franchises ( costa coffee, 2015). Sententia Vera Cultural Hub May 1
designing for social May 1 designing for social Freedom Franchise Freedom Franchise Product mix
of barista Product mix of barista Product mix of barista Product mix of barista. I recommend that
before implementing a marketing mix, it is advisable to conduct a market analysis to determine which
marketing mix is effective for your company. A research study has predicted that UK coffee shops
are expected to nearly double over the next decade. There are eight potential areas that a business can
be in, each which will create a different response that the company should have. Recounts how
learning and development strategy at Costa Coffee (a division of Whitbread Restaurants) was
investigated and shaped through a postgraduate research study. Leadership is having the ability to
give guidance to those that will follow. For most of the company’s history, in fact, communities had
clamored for Costa Coffee presence. It is coffee which is chosen to take the leading role and can
navigate the reader towards having a better understanding of sustainability and the issues around
them, through a very known example. Though she comes across as cynical, she’s a sucker for
romance. The idea of selling music arose in the late 1980s, after one Costa Coffee manager who had
made compilation tapes to play in his store received so many requests from customers who wanted to
buy the recordings that Costa Coffee decided to license and sell them.88 Costa had initially been
skeptical of the company offering music. “I had to get talked into this one,” he explained. “But then
I began to understand that our customers looked to Costa Coffee as a kind of editor. But opting out
of some of these cookies may affect your browsing experience. High bargaining power of suppliers
and high price of coffee can affect the business output. The stock price dropped for most of 2005
and then increased through the first half of 2006. A separate blog on the web site called “Ideas in
Action” showed the items that the company was already considering or putting into practice. By
doing this, there will be more opportunity for expansion and to attract different types of individuals
into the coffee shop while incorporating more into the market that is currently developing for this
area of the food industry. To find out more about calories and losing weight with a calorie controlled
plan please visit NHS. It provides help for the people in the coffee industry and supports their
livings. People don’t mind people consider before going to a cafe paying more for better experience
People go to CCD because it’s the best Barista and Costa Whitbread PLC is a British multinational
hotel, coffee shop and restaurant company headquartered in Houghton Regis, Bedfordshire, United
Kingdom. In each of these areas are specific strategies that can be implemented to change the way
that the product works and to create an alteration in both the value and the price. Porter's model of
industry analysis is used and a SWOT analysis has been designed to define the market for costa
coffee for entering to Azerbaijan. They were not designed to allow consumers or other stakeholders
to respond to the company’s policies and strategic decisions. These cookies help provide information
on metrics the number of visitors, bounce rate, traffic source, etc. Peterson and her team were
charged with identifying ways to decrease the time it took customers to receive their drink orders.
Yet even with the mixed performance in recent years, the stock price had appreciated over 2,500%
since the company’s IPO (Exhibit 6).54 Financing from the stock market helped Costa Coffee build
an international brand and become an icon in a relatively short time span. Analytics Analytics
Analytical cookies are used to understand how visitors interact with the website. This means I can no
longer offer exact WW Points for food lists. (I am working on the recipe part). Whitbread employs
over 40,000 people and serves nine million customers every month in over 2000 outlets across the
UK production on the Dak Gan region of Vietnam. Consumers in UK are more focusing on taste and
quality of coffee and the increasing consumption of coffee at homes is evident from increasing
household penetration of coffee pod machines (Euromonitor, 2011). And you have to stop thinking
of your company as a sexy growth company.
More than 60 million cups of coffee are consumed on average in the UK in one day (British Coffee
Association, 2011). This impact contributed to the idea that the company had a global “destiny” and
helped drive its future ambitions. It is now plastic that rules the headlines on many platforms, but
surely, this is just the tip of the iceberg of all the environmental problems that the planet is facing.
Those days are over.”118 Costa Coffee had staked its brand on the global appeal of premium coffee
served by baristas who connected with customers on a personal level. A classic example in this sector
that has seen almost four decades of business is the Starbucks coffee Company, started in 1970 in
Seattle. Coffee Wars - The Big Three: Starbucks, McDonald’s and Dunkin’ Donuts Michael G. The
client’s Whitbread, acting on behalf of Costa Coffee, requested a system which was durable,
sustainable and offered a smooth, hi-gloss polyurethane finish as well as a 10-year lifecycle and
thermal capabilities of up to 70 ?C. Telling the Costa Coffee Story Costa speculated that some of the
company’s challenges from activist critics stemmed from a lack of communication. “Many of these
groups are ill-informed about Costa Coffe,” he explained. “If people kind of got underneath the
company and looked at all we do, maybe they’d have a different view.”201 In its early years, Costa
Coffee had done little to publicize its social initiatives. Outside the company, Costa Coffee
stakeholders supported the expansion strategy because of its implications for the firm’s stock.
Upload Read for free FAQ and support Language (EN) Sign in Skip carousel Carousel Previous
Carousel Next What is Scribd. The coffee business would reduce its overall annual targets for store
openings, scaling back plans for the United States in particular.101 It would also close 100 of the
least profitable stateside outlets.102 In April, Costa lowered these yearly targets even further. It was
further claimed to be very sustainable having a 249kw solar roof system and a rainwater harvesting
system. While the present situation of Costa Coffee is one that is providing a strong foundation for
the corporation, there are also several ways for the corporation to expand into newer opportunities.
Costa Coffee is only offering coffee products in the UK market. Various maintenance activities, etc
CASE STUDY Whitbread con SINCE 1971 Premier In Xcn Whitbread is the power behind some of
the UK's most successful, much-loved hospitality brands. In return for a donation, you’ll get an ad-
free reading experience, exclusive editors’ picks, book giveaways, and our coveted Joan Didion Lit
Hub tote bag. Costa The high-street coffee giant reduced the Cost-a of their boiling and chilled
refreshments. Another problem facing the marketing organization was the popularity of the brand
itself. Although the company had been trying to scale its marketing efforts for many years, the task
had become increasingly demanding as the pace of growth increased. Introduction Many people start
their day with a jolt of caffeine from coffee or a soft drink. The company’s global reach was a
dramatic change from the late 1980s when Costa had purchased the enterprise—there were 11 Costa
Coffee stores in 1987—and even from the mid-1990s, when Costa Coffee had 680 stores, all of them
in the United States and Canada. Costa Coffee got its start as a Dunstable, England -based coffee
roaster in 1971. By 2015, the company planned to employ close to half a million people. For
businesses across the spectrum, growing consumer awareness translated into an intensifying scrutiny
and ongoing pressure for improvement and potentially, redefinition. Objectives to be met are: a) to
discover any advantage costa coffee may have over its competitors; b) To find if there is an unmet
need or underserved needs of customers; and c) find the right segment. But opting out of some of
these cookies may affect your browsing experience. Most experts agree that Recounts how learning
and development strategy at Costa Coffee (a division of Whitbread Restaurants) was investigated
and shaped through a postgraduate research study. Costa Coffee dealings with Ethiopian farmers
were also the subject of Black Gold, a 2006 film that offered a powerful critique of the global coffee
industry. One of the most significant was the state of the economy in the United States, where it still
operated a majority of its stores. My husband, 2 boys, 2 cats and I live in Scotland where we enjoy
cooking together.
In comparison to other coffee house chains in the world, Starbucks is pretty much known to almost
every one. More importantly, there is the ability to create different areas of differentiation, such as
diversifying the environment or the types of blends that are offered. But efficiency gains often
involved standardizing work processes and supplementing or even replacing human tasks with
machines. The client’s Whitbread, acting on behalf of Costa Coffee, requested a system which was
durable, sustainable and offered a smooth, hi-gloss polyurethane finish as well as a 10-year lifecycle
and thermal capabilities of up to 70 ?C. It sorts out and arranges our memory and it is necessary for.
In a highly challenging and competing environment, Costa Coffee has been able to position itself as
a market leader against many other major brands like Starbucks because of its brand strategies such
as focused strategy, luxury image and unique taste. Costa coffees are all handcrafted and espresso
based, giving each specialty, like Flat White, the Mocha Italia aroma and body only a proper cup of
coffee should have. Related Diversification: ( NEW Market, NEW Product) This involves the
production of a new category of goods that complements the existing portfolio, in order to penetrate
a new but related market. INTRODUCTION. Whitbread is the power behind some of the UK’s
most successful, much-loved hospitality brands including Premier Inn, Beefeater Grill, Brewers
Fayre, Table Table, Taybarns and Costa Coffee. 8 Case Study Report: Starbucks Corp. And that is
exactly what we will do today.12 In the course of the meeting, Costa unveiled six major initiatives
designed to help the company reclaim its reputation among consumers, employees, and the denizens
of Wall Street. For an average woman, that figure is around 2,000kcal (8,400kJ) a day. For example,
Costa Coffee has more focused on word-of-mouth strategy and brand image to attract the customers
and make the people aware of its offerings. Product expansion also provided a source of incremental
revenue that would help the company continue to meet investors’ growth expectations. The number
of Costa Coffee stores had a powerful impact on employees, coffee farmers, and coffee- growing
practices. But for Costa Coffe, the imperatives of expansion were complicated by senior
management’s commitment to stay true to the organization’s original mission. We also use third-party
cookies that help us analyze and understand how you use this website. Luffman, George. (1986).
Diversification: The Growing Confusion. In addition, socially conscious consumers and activists
were increasingly skeptical of yet another multi-national company with an aggressive growth agenda,
particularly one that also claimed to be socially responsible. As is always the way with data, we found
some truly fascinating insights along the way that have transformed the understanding of customer
behaviour. The company’s reluctance to settle the case was due in large part to executives’ beliefs
that they treated partners fairly and offered more and better benefits than those available in most
frontline retail jobs.197 But the company’s record in fighting other labor-related charges showed that
it was sometimes vulnerable to attack. Most importantly, you’ll keep independent book coverage
alive and thriving on the internet. It did everything we wanted and more, for a lot less money.
Keeping in mind these factors, the strategy would be formulated which would make use of the
opportunities to overcome the threats posed to the company and make the company grow bigger.
This was just one of the many powerful data points that would help Costa Coffee to personalise and
optimise their reward based communications. The market for gourmet coffee had expanded
dramatically since Costa Coffee early years and continued to grow at a healthy pace. The following
are Halal: Halal Costa Coffee Ready-to-Drink Black Americano Costa Coffee Ready-to-Drink
Caramel Latte Costa Coffee Ready-to-Drink Flat White Costa Coffee Ready-to-Drink Vanilla Latte
Recipes may change so always check the ingredients on the pack. In this context, how could the
senior team maintain the small-company feeling and personal ties that had been central to Costa
Coffee success. After another brief dip and rise, it fell almost continuously throughout 2007 and into
2008. Costa Coffee line of non-coffee based blended beverages in fruit, cream, and tea flavors were
favored by teenagers, an important part of the company’s expanding customer base. Managed
effectively The benefits that may be accrued from collaboration on sustainability projects are
illustrated with the case study of the UK-based CFS and its outsourcing provider Steria.
And as they move into the lucrative smoothie market, they begin to compete with new foes like
Jamba Juice. Understanding the overall industry and the way that it focuses on specific
implementations of products can help Costa Coffee to have a stronger basis with their needs. By
clicking “Accept All”, you consent to the use of ALL the cookies. Marketing initiatives were
therefore created and implemented to enable consumers to get to know Costa Coffee through the
individuals who made it run. This new store trial can definitely provide a new solution and, if
successful, can be extended to other locations providing a lifeline to Costa’s dwindling sales in
recent months. The results shown in this paper represent only a rural town and urgently forms the
question for sustainability matters as coffee is something that cannot be grown in the British Isles,
however, it is highly popular, showing a continuous increase in demand that puts a strain on the
producing countries. The film, called “A Sunny Day,” aired in daily segments throughout the
Shanghai subway system.93 The broader objective underlying the ventures into music, books, and
movies was to enhance the experience Costa Coffee provided and thus to enrich the brand. Costa
Coffee PH Opens in Manila- Grab A Free Coffee at Eastwood on June 29. At the same time, the
unequal income distribution that had accompanied the coming of the Information Revolution in the
late 1990s and early 2000s continued to unfold, with the top 1% of Americans receiving a larger
share of the nation’s income than it had since the 1920s.110 Overall, Americans felt—and many
were in some sense—poorer than they had in years. The company has kept its focus entirely on
coffee to become the coffee leader in the UK market. Cookie Settings Accept All Manage consent
Close Privacy Overview This website uses cookies to improve your experience while you navigate
through the website. Performance Performance Performance cookies are used to understand and
analyze the key performance indexes of the website which helps in delivering a better user
experience for the visitors. The growth process that is a part of the Ansoff’s Matrix is one that can
create a new set of opportunities within the food industry while defining aims and strategies that are
specific to the food industry (Watts et al, 101, 1998). The approach identified customers who had the
potential to increase their value, as well as those at risk of attrition. The company’s reluctance to
settle the case was due in large part to executives’ beliefs that they treated partners fairly and offered
more and better benefits than those available in most frontline retail jobs.197 But the company’s
record in fighting other labor-related charges showed that it was sometimes vulnerable to attack.
Whitbread is taking a lead in the hospitality sector by making bold but achievable commitments to
promote sustainability across its hotels, restaurants and coffee shops. In 2008, the economic situation
was characterized by an overarching uncertainty, even pessimism, which differed markedly from the
preceding four years. Our brands are Premier Inn, Beefeater, Table Table, Brewers Fayre, Taybarns
and Costa Coffee. Economic problems faced by coffee producing economies influence the coffee
companies in UK because most of the companies are acquiring coffee from these economies. Peter
Seligmann of Conservation International emphasized Costa Coffee influence in the environmental
sphere. “Global companies are often criticized for the scale of their operations,” he said. “This scale
is exactly why CI believes that Costa Coffee is an excellent partner, because scale is important when
dealing with a huge issue like climate change. In this context, how could the senior team maintain
the small-company feeling and personal ties that had been central to Costa Coffee success. By
continuing we’ll assume you’re on board with our. For example, the company dedicated a section on
its web site to “rumor response,” where it posted press releases about issues such as the Ethiopian
coffee trademark dispute.202 In addition, the company decided to enrich its commitments to
programs that addressed social issues on a worldwide level with local actions in communities across
the United States. The approach identified customers who had the potential to increase their value, as
well as those at risk of attrition. To understand the structure very easily I have done as following. To
this end, it provided farmers in Central America with a support center staffed by agronomists and
sustainability experts, and had plans to introduce similar activities in East Africa.165 Further along
the chain, once the raw harvest was purchased, it was roasted in company-owned facilities and
shipped the product to stores in special FlavorLock bags.166 To ensure that the resulting brews
satisfied company standards, Costa Coffee continually evaluated them. Costa Coffee is selling total
nine categories of Coffee on its coffee shops including Espresso, Espresso Doppio, Ristretto,
Macchiato, Americano, Flat White, Cappuccino, Caffe Latte and Mocha (Costa UK). CASE STUDY
VOLTAGE OPTIMISATION IN HOSPITALITY Introduction Whitbread is the power behind some
of the UK’s most successful, much-loved hospitality brands including Premier Inn, Beefeater Grill,
Brewers Fayre, Table Table, Taybarns and Costa Coffee. More than 60 million cups of coffee are
consumed on average in the UK in one day (British Coffee Association, 2011). The analysis should
also include a deeper understanding of the overall industry and the key strategic positions and
strategies that work and don’t work within the corporation.
A range of international and domestic investors had purchased these securities, often with very
damaging—in a few instances, near-disastrous—results. I’ve taken the liberty of creating a Colour
Coded System based on The Recommended Daily Allowance of macro-nutrients, seen below. These,
the company said would lower the facility's carbon footprint. Marketing initiatives were therefore
created and implemented to enable consumers to get to know Costa Coffee through the individuals
who made it run. Indeed it is hard to define the leader ship effectively. Costa Coffee's much-loved
Mocha Italia is a unique blend of Arabica and Robusta coffee beans, that has become a closely
guarded secret and remains true to the original Mocha Italia recipe. Turning on our new roasting
capacity is a landmark for the business. Our use of these trademarks, logos, and brand names does
not imply any endorsement or affiliation with us. When looking at Costa Coffee, it can be seen that
there are various strategic options and implementation of new concepts that can be used with this
particular shop. Enlarging the business created more jobs and more demand for coffee and other
inputs purchased from suppliers. However, Costa Coffee would have to define a secondary target
market and would need to create a subsidiary brand to ensure that there was success within the
coffee company. In return for a donation, you’ll get an ad-free reading experience, exclusive editors’
picks, book giveaways, and our coveted Joan Didion Lit Hub tote bag. Costa looked at reviewing its
existing BI reporting solution that was causing a number of significant challenges. Costa Coffee line
of non-coffee based blended beverages in fruit, cream, and tea flavors were favored by teenagers, an
important part of the company’s expanding customer base. Keeping a high end value and
incorporating low and medium prices will provide more opportunity from the current market.
Members of the online community could also comment on suggestions and cast their votes for the
best ideas. The current situation with the product and market development combines with this as
there are several newer coffee cups that are made, as well as a diversity of the products that are a
part of the corporation. You can download the paper by clicking the button above. Planning
Introduction Starbucks Corporation is regarded as one of the biggest worldwide coffee companies
throughout the globe. There is also a growing preference among Americans for independent cafes
compared to national franchises Increased demand for coffee blends in rural areas of the United
States Threats The recent economic recession and subsequent uncertainty have reduced consumption
Recent health results that have shown coffee to have some negative side effects, despite others
showing it is good for you. The benefits that may be accrued from collaboration on sustainability
projects are illustrated with the case study of the UK-based CFS and its outsourcing provider Steria.
When analyzing the Costa Coffee from the standpoint of the Ansoff’s Matrix, it can be seen that
there are several strengths and opportunities that are a part of this specific corporation. We use
cookies to create the best experience for you. Costa Coffee identity was wrapped up in the coffee
culture that it had helped to spread throughout the United States and around the world, and in the
farmers, roasters, baristas, and others who helped bring its unique blends to the consumer palate.
Various maintenance activities, etc CASE STUDY Whitbread con SINCE 1971 Premier In Xcn
Whitbread is the power behind some of the UK's most successful, much-loved hospitality brands.
The blends that are currently developed and the environment of the coffee company are based on a
target market that is interested in coffee that seems sophisticated and exotic. This move will provide
strong long-term growth opportunities for Starbucks. The main issue identified is that Costa's service
standards requiring 3-5 minutes to serve each customer results in slower service compared to
competitors like Starbucks. Creating a separate branch of coffee that is focused on a more relaxed
atmosphere and which incorporates more brands would lead to more market penetration and
development of products. Understanding Starbucks’ development into an international giant and the
strategic approach they took to get there.