How Does Media Exposure Impact The Public Perception Of Female

FilmStars In 21st Century Bollywood

Synopsis:
This dissertation investigates the intricate interplay between media portrayal and public
perception of female film stars in the changing terrain of 21st-century Bollywood. The research
investigates how different media outlets develop narratives around these people through
interviews, news stories, and social media campaigns, as well as the impact of media exposure
on society attitudes on gender and identity .The major goal of this research is to gain detailed
insights into how media representations influence audience perceptions and society standards
through extensive data collecting and analysis. It raises important questions concerning the
evolution of celebrity identities and the impact of media portrayals on cultural norms. The
dissertation illuminates the various aspects that influence media portrayal and public perception
via case studies of renowned actresses such as Deepika Padukone and Kangana Ranaut. This
thesis has implications for both academic research and practical applications in the Bollywood
industry. The research tries to gain a better understanding of media influence in Bollywood by
focusing on societal standards, industry pressures, and financial imperatives. The work uses a
combination of qualitative and quantitative research approaches, such as surveys and content
analysis, to investigate the mechanisms by which media portrayals impact audience views and
preconceptions about female cinema stars. The findings are expected to make an important
contribution to scholarly discourse and provide practical insights for industry professionals by
shedding light on the intricate interplay between media representation and audience reception in
molding the image of female actresses in contemporary Bollywood.
Bibliography:
Books:-
● ‘Bollywood : A Guidebook to popular Hindi Cinema” by Tejaswini Ganti’
● “Media, Gender, and Popular Culture in India” Tracking Change and Continuity by
Sanjukta Dasgupta, Dipankar Sinha, and Sudeshna Chakravarti
Essay:-
● Mulvey, L. (2013). Visual Pleasure and Narrative Cinema, in Feminism and Film
Theory. Routledge.
Articles:-
● Analyzing Portrayal of women in Bollywood CinemaAyushi G* Department of
Media,University of Delhi, India
https://www.readwhere.com/magazine/the-indian-express/Screen/2
Interviews:
● Stars who are using social media for greater good by Akash Nihalani
https://www.filmfare.com/interviews/stars-who-are-using-social-media-for-greater-good-46624.h
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● Bollywood's complex relationship with paparazzi By Cherylann Mollan and Meryl
Sebastian BBC News https://www.bbc.com/news/world-asia-india-64974628
● Bollywood Vs Paparazzi - When Cameras Get Too Close
https://www.ndtv.com/blog/bollywood-vs-paparazzi-when-cameras-get-too-close-1738297
● "Kangana Ranaut: The Bold and the Beautiful" - Filmfare
https://www.filmfare.com/news/bold-and-beautiful-9722.html
● "Deepika Padukone: Bollywood's Leading Lady" - Vogue India
https://news.abplive.com/entertainment/movies/deepika-padukone-talks-about-her-clinical-depre
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