Professional Documents
Culture Documents
Class 11 AK - EP PT 1 - 2023-24
Class 11 AK - EP PT 1 - 2023-24
General Instructions:-
1.The question paper contains 4 sections - A, B, C and D
1.1. Section A contains Multiple choice questions
1.2. Section B - 2 marks
1.3. Section C - 3 marks
1.4. Section D - 5 marks
2. Internal choice is given in the paper, there is no overall choice.
1. b. Organising 1
2. b. Pervasive 1
3. b. Fabian Entrepreneurs 1
5. c. Accounting 1
6. d. Industrial entrepreneur 1
9. : Harvest (or exiting) is the method owners and investors use to get out of a business 1
and, ideally, reap the value of their investment in the firm. Many entrepreneurs successfully
grow their businesses but fail to develop effective harvest plans.
10. 2
Motivated entrepreneurs :
Motivated entrepreneurs are highly motivated and usually not pleased by the steady progress
in their profession. They believe in the past progress of enterprise. They become
entrepreneurs because they are confident that there is a scope of a new product or service.
11. 2
Salary: Starting your own business means that you must be willing to give up the security of a
regular paycheck.
Benefits: There will undoubtedly be fewer benefits, especially when considering that your
business will be just starting off.
12. 3
Innovation is the hallmark of entrepreneurship”.
Yes, it is correct. It inspires entrepreneurial thinking, dreams big and makes things happen.” It is
the specific tool of entrepreneurs, by which they exploit change as an opportunity for different
business services. It is capable of being presented as a discipline, capable of being learned,
capable of being practised.
The ‘dictionary’ meaning of innovation is “Introduction of new things”. Innovation involves
problem solving and entrepreneurs are problem solvers. So innovation is the means of
exploiting a business opportunity. All goods and services are produced by combining three
factors:
Natural, physical and mental labour and capital. An innovation is a new combination of these
three things.
13. Yes, I do agree that Intrapreneur is necessary for an organisation. The reasons are: 3
• It is the best way to retain the talented, creative and innovative staff, who transform a
dream and idea into a viable project.
• It describes the easiest way of developing new products and services within the company
through him.
• Intrapreneur’s new way of thinking making organisations.
14. No, I don’t agree because the key to success in business is not just inheritance; it is creation of 3
more wealth and the constant innovation, from the prevailing to the next best practices
15. 3
ANY THREE - Types of Business Depending on the nature, size and type of business,
entrepreneurs are divided into five categories:
1. Business Entrepreneur: Business entrepreneurs are those who develop an idea for a new
product or service and then establish an enterprise to materialise their idea
into reality. Most of the entrepreneurs belong to this category because the
majority of entrepreneurs are found in the field of small trading and
manufacturing concerns.
Physiological Needs: are deemed to be the lowest-level needs. These needs include: (a)
the need to eat (b) the need to drink (c) the need to work (d) the need to sleep (e) the
need to reproduce.
• As long as physiological needs are unsatisfied, they exist as a driving or motivating
force in a person’s life.
• A hungry person has a felt need. This felt need sets up both psychological and physical
tensions that manifest themselves in overt behaviours directed at reducing those
tensions (getting something to eat). Once hunger is stated, the tension is reduced, and
the need for food ceases to motivate. At this point (assuming that other physiological
requirements are also satisfied) the next higher order need becomes the motivating
need.
Safety Needs: The needs for shelter and security become the motivators of human
behaviour. This include the following twelve motivating factors: (1) job security and
stability, (2) sympathetic help with personal problems, (3) personal loyalty to
employees, (4)interesting work, (5) good working conditions, (6) tactful discipline, (7)
good wages, (8) promotions and growth in the organisation, (9) feeling of being in on
things, (10) full appreciation of work done, (11) freedom from fear and anxiety, and (12)
need for structure, order and law.
In the workplace this needs translates into a need for at least a minimal degree of
employment security; the knowledge that we cannot be fired on a whim and that
appropriate levels of effort and productivity will ensure continued employment. Social
Needs/Belonging Needs include the need for belongingness and love.
(a) The need to feel part of a group
(b) The need for acceptance
• Generally, as gregarious creatures, humans have a need to belong.
• In the workplace, this need may be satisfied by an ability to interact with one’s co-
workers and perhaps to be able to work collaboratively with these colleagues.
Self-Esteem Needs:
• After social needs have been satisfied, ego and esteem needs become the motivating
needs.
• Esteem needs include the desire for self-respect, self-esteem, and the esteem of
others.
• When focused externally, these needs also include the desire for reputation, prestige,
status, fame, glory, dominance, recognition, attention, importance, and appreciation.
• An individual eventually needs to feel that he/she has a social status. This goes
beyond just having social relationships; the individual must feel that in work or at home
he/she is making a contribution. This also includes recognition of achievement from
others and the need to feel good about themselves.
Self-actualization Needs/Self-Realisation Needs:
This is the final and highest level of needs. Meeting this need is characterised by
continuously focusing on personal growth, problem solving, life appreciation, and peak
experiences for oneself.
(i) the need for personal fulfilment
(ii) the need to grow and develop.
The need for self-realisation, continuous self-development, and the process of
becoming all that a person is capable of.
17. 5
The central idea running through the process of attitude formation is that the thoughts,
feelings and tendencies to behave are acquired or learned gradually. The attitudes are
acquired from the following sources:
1. Direct Personal Experience: The quality of an individual’s direct experience with the
attitude object (work area) determines his/her attitude towards it.
For example if a worker:
• finds his/her job challenging,
• always tries to understand supervisors and co-workers
• is nature wise very cooperative
• creates an healthy environment
• completes the task on time
• is satisfied and happy with the entire environment
then he/she will have a positive attitude towards his/her job because of the quality of his/her
direct experience with the job.
2. Group Associations: Each and every individual working in an organisation is always
influenced to one degree or another by other members in the group to which they belong.
Their attitudes toward products, ethics , warfare and a multitude of other subjects are influenced
strongly by groups that they value and with which they do or wish to associate.
All those people involved in a group are, including family, working members, and peer groups,
and cultural and sub-cultural groups, are important in affecting a person’s attitudinal
development.
3. Influential to Others:
• A consumer’s attitude can be formed and changed through personal contact with influential
persons such as respected friends, relatives and experts.
• Opinion leaders are examples of people who are respected by their followers and who may
strongly influence the attitudes and purchase behaviour of followers.
• To capitalise on this type of influence, advertisers often use actors and actresses who look
similar to or act similar to their intended audiences.
People tend to like others who are similar to themselves because they believe that they share
the same problems, form the same judgments and use the same criteria for evaluating
products.
Enterprises are as different and unique as the entrepreneurs who create them, most of them
appear to work through a process. The diagram given below describes the process through
which most of them create their enterprise:
· Self-discovery:
Entrepreneurs enjoy doing different things and learning from them.
Examine their strengths and weaknesses.
Understand his abilities, talent, knowledge and feelings relating it to potential
opportunities.
· Generating and evaluating ideas: He uses his creativity, conscious endeavour and
past experience to collect ideas from different sources and find out a creative and
innovative solution and ends it as a creative venture.
· Raising Start-up capital: Using the business plan to attract investors, venture
capitalists and partners. This stage can involve producing prototypes or test-marketing
services.
· Start-Up: Entrepreneurs launch the venture as per the requirement, need, taste and
preferences of a customer, and keep a margin of flexibility in marketing strategy and
operational plans as required.
· Harvest: Harvesting is the final phase in the entrepreneurial value creation , process
were the owners can simply sell the business and reap the value of their
investment in the firm and harvesting the rewards.