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1 Sarah is the owner of a small business making children’s toys. She sells her toys to retailers on 3
months’ credit. She receives 1 month’s credit from her suppliers. Her cash flow forecast for the start of
2015 is given below.
Table 1 ($000)
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Example 1: ................................................................................................................................
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(c) Identify and explain two reasons why the business has a negative closing balance in March.
Reason 1: .................................................................................................................................
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Explanation: ..............................................................................................................................
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Reason 2: .................................................................................................................................
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Explanation: ..............................................................................................................................
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(d) Identify and explain two advantages to Sarah’s business of producing a cash flow forecast.
Advantage 1: .............................................................................................................................
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Explanation: ..............................................................................................................................
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Advantage 2: .............................................................................................................................
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Explanation: ..............................................................................................................................
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(e) Sarah’s accountant told her that a positive cash flow is more important to the business than profits.
Do you agree? Justify your answer.
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2 Rhiannon Enterprises manufactures ladies clothes. Its best selling products are fashion jeans and T-shirts.
Figure 1 shows sales data for these products. In 2014 the value of the sales of these 2 main products was 50
% of the total sales of the business. The market for ladies’ clothes is very competitive. In 2013 the business
reduced the price of its jeans by 25 %. It is now trying to find low cost suppliers of cloth to increase its
profit margins. Sales of some other products have been falling despite Rhiannon Enterprises increasing
advertising spending on them.
Figure 1
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(c) Identify and explain two possible reasons why Rhiannon’s sales of some other products fell despite
an increase in advertising.
Reason 1: .................................................................................................................................
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Explanation: ..............................................................................................................................
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Reason 2: .................................................................................................................................
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(d) Identify and explain two factors that the business should consider before deciding on a new supplier
of cloth.
Factor 1: ....................................................................................................................................
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Explanation: ..............................................................................................................................
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Factor 2: ....................................................................................................................................
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(e) Do you think Rhiannon Enterprises should reduce the prices of all its products in 2015? Justify
your answer.
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