Executive Summary

Shamar’s Construction is a company that provides various services in constructing a building.

Our goal and focus are to provide clients with the right work team so that designing, building,
remodeling, and interior and exterior designing are made easy and efficient. The start-up of this
business will require a loan from Jamaica's National Commercial Bank as funding is needed. 11
million dollars is the ideal loan as we want to have steady equipment and a good work team to
provide a high standard of services to clients. This $11 million will be towards the first branch of
the company. Upon success and repaying the loan, profits will be put towards spreading the
company island-wide. We project an estimated $30 million profit by the end of the first year and
upon steady continuation, $150 million should be in our grasp in 5 years. The loan should be
paid back completely by the 1st year under its conditions such as interest, etc.

Management and Personnel

The three owners of this business are full-time businessmen and investors, with the common goal
of making high-standard building figures for clients. They are exceptional young businessmen
and promise to maximize the potential of this uprising company.

History of company
Shamar’s Construction is a construction company that began operation in the years of 2019 &
continues Shamar Smith is the owner of this company. They got their license through the Parish
Council in late 2018 and moved on with further business planning that the business would start
in January 2019. Shamar was a high school student and through studying construction and
business together, he came up with this idea.

Goals and objectives

1. Have an organized and versatile construction team of architects, laborers, interior and exterior
designers, and contractors.
2. Have a fleet of equipment, machinery, and tools for building services.
3. To have a contact through phone and online medium. Also, a company website.
4. To have an island-wide reach (by having a branch in every parish capital) of doing business
with clients. Being able to provide services island-wide.
 Keys to Success
 Maintaining effective communication with customers.
 Soliciting feedback from customers to ensure service quality.
 Providing continuous training to staff on modern construction methods.
 Ensuring regular maintenance of equipment to optimize performance.
 Establishing Shamar’s construction as a competitive and reliable company to attract a
wide clientele.

Service Description
Shamar’s Construction offers a comprehensive range of construction services, including design,
building, remodeling, and interior/exterior decorating. Our team of architects, laborers, and
designers ensures that projects meet client expectations, with pricing tailored to the specific
requirements.

Market Analysis
Our target market includes the general public, established institutions, government entities, and
prospective homeowners seeking infrastructure development. Competitors include companies
with island-wide presence and overseas exports, with varying strengths and weaknesses.

Marketing Strategy
Promotional activities will include surveys to gauge public preferences and subsequent
advertising via TV, radio, and newspapers. The distribution of services will be tailored to
individual client preferences and facilitated through various communication channels.

Distribution
Distribution will be done per client as each client has their preference for their desired project.
The interaction will be as company staff-to-client so that our services will be required by the
client's preference. The staff can be reached by clients through email contact, phone contact, or
even by registering and placing an order on the company's website.
 Location
Branches will be established in each parish capital, with the initial branch located in Christiana
Manchester capitalizes on high business potential.

Technology

The company will leverage state-of-the-art computer software and equipment for efficient
operations. A dedicated website will facilitate client communication, and technologies such as
AutoCAD and 3D printers will be utilized for design visualization.

Capacity

Each branch will maintain a standard team comprising architects, designers, and laborers,
equipped with the necessary tools and machinery. Additionally, 3D printers will be available to
provide clients with visual representations of project designs.

Procurement

Essential software and equipment will be purchased from reputable sources, ensuring efficiency
and reliability in operations.

Operating Methods and Pricing Strategies

The company will adopt an affordable pricing strategy, charging hourly rates starting from JMD
4,000. Discounts will be offered based on customer spending and affiliations, with multiple
payment options available.
Opening Hours
Days Hours
Monday 9 am-4 pm
Tuesday 9 am-4 pm
Wednesday 8:30 am-3 pm
Thursday 9 am-4 pm
Friday 9 am-4 pm
Saturday 8 am-5 pm
Sunday CLOSED

Strategic Alliance

Partnerships with the Parish Council, universities, employment agencies, and financial
institutions will provide essential support in establishing the company as a reputable entity.

Organization

The company's organizational structure comprises a general manager overseeing overall

management, alongside heads for finance/accounting and service/equipment management. All
employees will work cohesively to achieve company objectives.

Ownership and Management Team

The company is led by an entrepreneur, namely Shamar Smith bringing expertise in various
areas to ensure effective management and operation.

Financial Statement per Branch