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Title Page

 Course Title
 Project Title
 Student Names
 Date of Submission
Abstract
 Brief overview of the paper
Introduction
 Brief introduction to the company and its products
 Purpose and scope of the paper
Company Overview
 Mission and Vision
 Statement of the company's mission and vision
 Alignment with global strategies
 Organizational Structure
 Description and analysis of the current organizational structure
SWOT Analysis
 Strengths, Weaknesses, Opportunities, Threats
 Implications for international expansion
Country Analysis and Selection
 Country Choices
 Overview of three chosen countries
 Trade issues in each country
 Justification for Country Selection
 Criteria for selection
 Advantages of the selected country
Global Strategy and Structure
 Overview of global strategies applied
 Analysis using course concepts (e.g., PESTL, Balanced Scorecard)
Mode of Entry
 Chosen mode of entry for business expansion
 Discussion on risk appetite and its influence
 Application of Dunning’s Eclectic Theory (Location, Ownership, Internalization
Advantages)
Comparative Country Analysis
 SWOT Application
 Comparative SWOT for three countries
 Selection Criteria
 Criteria for moving HQ, FDI, or selling products
 Tools used in analysis (e.g., risk/mitigation matrix)
Functional Area Analysis
 Anticipated issues in human resources, finance, operations, marketing, legal, political
aspects
 Consideration of force majeure events
Conclusion
 Summary of findings
 Final recommendations

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