45 Days Internship Report

BRANDING, PROMOTION, AND

DEMONSTRATION OF ENCOUNTER IN
EAST CHAMPARAN, BIHAR

Submitted To- Submitted By-

Dr. Ram Datt Rajan Kumar
Assoc. Professor 2208201012
SAB&RM
 Index

Insecticide (India) Limited- An overview

Objective
Research Methodology
Data Collection
Findings
Suggestions
 INRODUCTION

About Company

Insecticides (India) Ltd. is committed to fortify

Agriculture with a highly productive and
progressive vision and mission to make
Farmers prosperous. Having made a modest
foray into agriculture space in 2001, today
Insecticides (India) is one of the premier
names in Crop Protection Industry.
 About Product

Tec hnic al Name –Emamectin

Benzoate 3% +Thiamethoxam
12% WG

Excellent control of Lepidopteran

pests such as Heliothis sp.,
Spodoptera sp., and Plutella
xylostell.
Versatility: Encounter can be utilized at any stage
of crop growth.
Trans-laminar activity targets and eliminates
sucking pests hidden on the lower side of leaves.
Phyto-tonic effect enhances plant health and
vigor.
Rainfastness achieved within 4 hours post-spray,
ensuring effectiveness even after rainfall.
Long-lasting control due to potent synergistic
effects.
PRODUCT DISCRIPTION

Crop – Maize, Tea, Pulses, Chillies, And

All Vegetables

Dose - 125 gm/acre in highly infestation

use Encounter @150gm/acre

Packaging - 500 gm,250 gm, 100 gm,

50 gm
Other Products and Brand Ambassador

Insecticides
 insecticides
 Fungicides
Biologicals
/PGR
 OBJECTIVE

To Create Brand Awareness

Among Farmers

To demonstrate
ENCOUNTER in farmers field
and collect Follow up data.

To Aware Retailers about the

Result of Encounter
Demonstration in their areas.
 Activities done to achieve Objectives

Demonstration of products into

farmers field (about 5 demos)
Follow Up the demonstration
plots (After 7 days) Verbal
Promotion.
Pamphlets Distribution.
Farmer to farmer visits.
Pamphlets distribution.
Retailers Visits (ask for the areas).
Postering on walls and Polls.
Create the demand for product
through follow up the
demonstration.
Deliver the product to the
retailers.
Solving the problems for the
complaints of farmers.
 Areas of Study
East champaran district, Bihar
 DATA COLLECTION

PRIMARY DATA COLLECTION

Farmers
Retailers
Demonstration Plots

SECONDARY DATA COLLECTION

Database from Sells representative.
Database from Field Assistant.
Data from retailers.
 DATA COLLECTION

SAMPLE SIZE METHODS OF DATA COLLECTION

500 Farmers Farmers Meet

40 Retailers Observations Interaction
5 Demonstrations
DATA COLLECTION
To C re ate Brand Awareness Among farme rs

Farmers Meet

Verbal Promotion

Pestering

Retailers Meet

Demonstration
 MAJOR COMPETITORS

FMC -

Product- Coragen

Use to kill FAW.

 LIMITATION OF STUDY

Cooperation with Farmers.

As the product is new, it was hard
for us to convince Farmers.
Retailers was asking for high margin
Finding of suitable plots for the
demonstrations.
Some Farmers don't want to bear ₹xxx cost
for this product.
Major Competitors.
 RESULTS AND DISCUSSIONS

Farmers were gotten awarded with the process of

distribution of leaflets and verbal promotion.
Through the posters on walls and polls helps us to aware
farmers about ENCOUNTER.
Farmers were getting impressed by
Demonstration results.
Emotional Attachments played a crucial role to
convince farmers.
Retailers were also got convinced through the result of
Demo Plots
 SUGGESTIONS

Encourage dealers by offering them more profit when

they sell more products. Many dealers make money by
selling agricultural products. If a company gives dealers a
higher profit margin, they are more likely to sell that
company's products.

Advertise in local newspapers or magazines for 7 to 10

days before the farming season starts. This helps grab the
attention of farmers and makes them interested in buying
the company's products.

Set up more displays and signs promoting the company's

products and logo in retail stores. These displays, like
banners and posters, help attract customers' attention to
the company's products when they are shopping.
 CONCLUSIONS

My time at Insecticide (India) Ltd. was amazing. It let me

go to new places in Bihar and meet different people in
villages.

Talking to farmers was the best part. They were friendly

and told me about their problems, teaching me a lot about
farming.

I also learned a lot from talking to dealers and sellers.

They explained how different products like bug sprays and
plant nutrients work.

This internship gave me real experience working with

farmers, which will help me a lot in my future farming
career.
Thank You!