Dr.

RAJENDRA PRASAD CENTRAL AGRICULTURAL UNIVERSITY

(SCHOOL OF AGRI BUSINESS & RURAL MANAGEMENT)

INTERNSHIP REPORT

इंडिया का प्रणाम हर ककसान के नाम

A Summer Internship Project Report
( 22nd December 2023 - 5th February, 2024 )
Submitted to:
Dr. Ram Datt Submitted By :-
Associate Professor & In-Charge (Internship) Rohan Kumar
(School of Agribusiness and Rural Management) MBA(ABM)
Partial fulfilment of the requirement of the degree 2208201016
of
MBA (Agri-Business Management)
 Introduction:

Dhanuka Agritech Ltd has given one product to me for study purposes ie. Conika. As an
intern student, I have an opportunity to explore one location in allotted region in Bihar.
In Bihar state, I have given one district which is BiharSharif for which Villages are
found where Potato, chilli, Broad Bean, Cauliflower, Cape Gooseberries (Makok)
and green leafy vegetables are grown in different villages are identified for survey
purpose. This type of field exposure helps me to broad my skills how to talk to farmers,
dealers and distributers, what questions to ask and how to interact them nicely. It also
helps me to know Agri-input market closely.
During this internship, I engaged in one-to-one interactions with farmers, conducted on-
field demonstrations, and actively participated in retailer meetings. This hands-on
experience allowed me to delve into the core of agricultural marketing.
My Area: Villages
Mandacch,
Raghubigha
Dharahra
Bari Pahari,
Choti Pahari
Rangela Bigha
Deepnagar
Ashanagar
Niyamtnagar
Salempur
Ganga bigha
Ghulni
Products of Dhanuka Available for Potato

Month Crop Stage Disease/Pest DAL Solution

October Sowing started Seed treatment Vitavax Power

November Sowing to germination Seed treatment Vitavax/Mycore

December 10-40 Days Early blight/Black leg Conika/Mycore/Wetcit/Kirari

January 40-70 days Late blight Conika/Kirari/Wetcit

February 70-100 days Harvesting

 Company Introduction:
Dhanuka Agritech is a leading player in the Indian agri-input market with a strong focus on product innovation,
market reach, and farmer support. The company is well-positioned for future growth driven by rising farm income,
increased awareness about pesticide usage, and its diverse product portfolio.
Market &
Reach Marketing & Key Strengths
Company Products Support
1.Diverse product 1.Pan-India Large sales team Extensive product
1.Leading Indian
(500+ employees, range and market
agri-input portfolio with over presence with
1000+ Dhanuka reach
company 83 brands marketing offices
Doctors) Strong technical
2.Manufactures 2.Speciality and distributors
molecules and across all major Training collaborations and
and markets
pesticides generic products states programs for R&D capabilities
2.Targets farmers on Experienced
(herbicides, 3.Focus on product usage management team
insecticides, innovative and eco- farmers, planters, and crop-specific with a focus on
fungicides etc.) friendly solutions and pest control issues
operators innovation
3.Reaches over 4.Top product: Mobile soil and Aggressive
10 million Targa Super 3.Growth driven water testing
farmers through by expanding marketing strategy
a vast network of
(technical tie-up
network, rising labs (Public- and farmer
with Nissan Private education programs
distributors and Chemical farm income, and Partnership)
retailers Industries) customer
education
About Crops

Potato, the world's 4th largest food crop, thrives in India's diverse climates.
Winter months see production on the Indo-Gangetic plains, while higher
altitudes offer year-round harvests. Popular for its affordability and rich
nutrients (starch, vitamins, minerals), potato serves as a valuable energy source.
Beyond its role as a vegetable, potato finds use in industries like starch and
alcohol production, textiles, and even creating delicious dried forms like chips.

Field Preparation
Ploughing and Harrowing is done for field preparation. The field
preparation is done by initially watering to land for some moisture
Irrigation
after someday ploughing is done in an easy way. Potato seeds are
Table: Irrigation pattern
sown second day after harrowing.
Irrigation Water at Day after
Method Of Sowing of Potato Seeds. sowing (DAS)
1st Irrigation 20 DAS
Potato seeds are sown with the traditional method.
2 Irrigation 45 DAS
Time Of Sowing 3 Irrigation 60 DAS
In BiharSharif district, the time of sowing from 15-30 October and 4 irrigations 75 DAS
the time of sowing of potato late variety are from 1 Nov-28 Nov. Source: Primary Data
 Continue..
In Bihar Sharif district, seed rates for potato
cultivation vary based on local terminology and
measurement units:
1. Katta Measurement:
- One potato bag locally called 'Katta' weighs 50
kg.
- Seed rate: 75-80 katta/ha or 6-8 katta/bigha.
- Equivalent to 35-40 quintals/ha.
2. Packet Measurement:
- In certain villages, one potato bag called 'Packet'
weighs 50 kg.
- Seed rate: 60-70 packet/ha or 6-7 packet/bigha.
- Equivalent to 35-40 quintals/ha.
3. Additional Notes:
- 1 'Katta' or 1 'Packet' equals 50 kg.
- 1 'Bigha' equals 10 bigas.
- The overall seed rate ranges remain the same: 35-
40 quintals/ha irrespective of the measurement unit
used.
• Insect Pests:
In Bihar Sharif district, major insect pests affecting potato crops include
Aphids, Thrips, Potato tuber moth, and whitefly. These pests cause damage
by sucking the leaves, leading to a condition locally known as 'SIKURA',
where the leaves curl, photosynthesis halts, and untreated crops may
eventually perish.
• Diseases:
The diseases commonly affecting potato crops in the district are:
- Chechak (COMMON SCAB)
- Jhulsa (Blight): A highly severe problem affecting up to 80% of crops.
For both diseases, systemic fungicides are utilized. Redomil, which contains
Metalyxl-Mencozeb, is particularly effective against blight.
• Harvesting:
The ideal harvesting time for potato crops is typically between 3-3.5 months
after sowing, specifically from February 1st to February 20th. Late varieties
are harvested by the last week of February.
• Yield:
In Bihar Sharif district, potato crop yields range between 40-50 katta/bigha
or 2000-2500 kg/bigha, equivalent to 200-250 quintals per hectare.
 Percentage of Variety Use by Farmers (%)

Percentage Available Others

70%
60%
50%
40%
30%
20%
10%
0%
Domat soil Balbhuwai Soil Kewal Soil Others
Kufri Pukhraj Kufri Jyoti
(Loam Soil) (Sandy Loam (Black Soil)
Soil)

Name of Variety Percentage of Variety Use by Farmers (%) Soil Type Percentage Available
Kufri Pukhraj 85-90% Domat soil (Loam Soil) 40-60%
Kufri Jyoti 10-15% Balbhuwai Soil (Sandy Loam Soil) 15-25%
Kewal Soil (Black Soil) 10-15%
Diseases of Potato We found in Field

Black leg of potato/Stem canker Hollow Heart

 Product Information/Details:

Conika effectively controls both fungi and bacteria through its contact, systemic and translocation
actions. The product can be applied
Conika effectively controls either before
both fungi and occurrence of the
bacteria through diseasesystemic
its contact, or afterand
the disease has
just started. Ittranslocation
not only actions. The product can be applied either before occurrence of the disease or
provides protection to actively growing plant parts through its systemic
after the disease has just started. It not only provides protection to actively growing plant
action but is parts
also safe to its
through crop at recommended
systemic dosages.
action but is also safe to crop at recommended dosages,

Chemical Composition Note: In Potato crops

Kasugamycin 5% + Copper Oxychloride 45% WP be use Conika over
Black leg/stem
Fungicide + Bactericide- Conika Canker.

Dose:300gm/Acre

Source: www.dhanuka.com
Source: www.dhanuka.com
Marketing Penetration Of Dhanuka Chemicals Like Conika.

 As I visited most of the dealer/ Distributer/ retailer shop, I found

hardly they talk about Dhanuka product i.e about Conika fungicide.
Most of the dealers/ distributors sell products of companies other than
Dhanuka.

 Since the products are newly introduced, I found conika product in

only 3-4 dealer shop. Even in Dhanuka dealer shop, they only keep
conika product. Dhanuka agritech Itd. should plan strategically so that
it can compete with other competitions since 70-80% of market is
covered by Other .( in terms of promotion, demonstration regular
meeting with farmers etc).
 Activities

During Internship/Marketing Activities for Dhanuka: Engaging with

farmers, conducting on-field demonstrations, and participating in retailer
meetings were integral to my internship. These activities allowed me to
actively promote Dhanuka's products, gaining valuable insights into the
needs of our stakeholders.
My Learning from Activities/Achievements

 Through these interactions, I learned to tailor marketing strategies to the unique needs
of farmers and retailers. Achievements included successfully conveying the benefits of
Dhanuka's products, resulting in increased awareness and sales.
 Learning through this internship how to greet farmers and met him to promote of
Product and Conduct a meeting in village.
 Understand farmers need and their specific demand like package size of products and
price related concern and demo.
Finding
For Potato crop in Nalanda (Biharsharif) district:

 The major variety mostly used by farmers are K. Pukhraj, K. Jyoti.

 Local names of 50 kg bag is known as KATTA.

 Only Tractors are used for ploughing. No bullock carts are used.

 The most dangerous disease are early blight and black leg in Potato.

 The main weeds are Bathuwa(Chenopodium album), Gajra(Daucas carota) and Motha(Cyperus rotundus ).

 The market penetration of Dhanuka company products is good.

 Suggestion
 The company can consider going for advertising in local print media for a period of 7 to 10 days before the
season starts. This is because the advertisement helps the farmer to increase their curiosity for purchasing
company's product.

 The company should go for more Point -Of-Purchase (POP) displays at the retail stores, with Banners,
Posters showing the company products and company logo.

 Incentivise the dealers in terms of profit margin based on sales volume. Many dealers doing business by
gaining profit margin from the agri-input products. If any company will give more profit margin in their
products to dealers then their chance of selling the products will increase.
 Limitation of Project:

Some farmers were

reluctant to share
information.

The data from

government
Farmers highly officials were
believe in dealer's difficult to
recommendation. obtain, as they
did not maintain
updates.
Glimpses of Internship
 Conclusion
 The overall experience of internship in Dhanuka Agritech Ltd. was very good. Dhanuka Agritech Ltd.
provides me a great opportunity to look outside the close world and feel the enjoyment of fresh air. In
internship. I went to one district in Bihar, an unknown place to me where nobody knew me.I went to
taluks/blocks in districts, many villages, roaming here and there in 15-18 degree celsius temperature. In
many villages, I interacted with farmers, all of them being very supportive. The kind nature of farmers made
me feel very comfortable in the unknown place. They answered me all the questions which I asked them.
Some farmers were unhappy and tensed about the losses they incurred for last 2 years and easily shared their
problems.

 I also interacted with many dealers/distributers. They also supported me. When asked about different
chemicals kept in their shops, they explained me about their products without hesitating. They explained me
about different chemicals such as fungicides, insecticides, zyme, weedicides, nutrients etc.

 I enjoyed a lot while undergoing internship as it provided me a platform for ground level work which will
help me in future aspects in pursuing a career in agri-input company.
Thank You