Scribd Logo
Upload

Welcome to Scribd!

  • 1986 ADVANCES PettyCacioppor

    Uploaded by

    Darla Grace Casares
    2 views84 pages
    This document summarizes an academic article from 1986 titled "The Elaboration Likelihood Model of Persuasion" published in Advances in Experimental Social Psychology. The article was written by Richard E. Petty and John T. Cacioppo and has received over 7,990 citations. It presents a model of persuasion explaining how attitudes can be formed or changed through central and peripheral routes of message processing.

    Original Description:

    Original Title

    1986-ADVANCES-PettyCacioppor

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document summarizes an academic article from 1986 titled "The Elaboration Likelihood Model of Persuasion" published in Advances in Experimental Social Psychology. The article was written by Richard E. Petty and John T. Cacioppo and has received over 7,990 citations. It presents a model of persuasion explaining how attitudes can be formed or changed through central and peripheral routes of message processing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views84 pages

    1986 ADVANCES PettyCacioppor

    Uploaded by

    Darla Grace Casares
    This document summarizes an academic article from 1986 titled "The Elaboration Likelihood Model of Persuasion" published in Advances in Experimental Social Psychology. The article was written by Richard E. Petty and John T. Cacioppo and has received over 7,990 citations. It presents a model of persuasion explaining how attitudes can be formed or changed through central and peripheral routes of message processing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 84

    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/270271600

    The Elaboration Likelihood Model of Persuasion

    Article in Advances in Experimental Social Psychology · December 1986


    DOI: 10.1016/S0065-2601(08)60214-2

    CITATIONS READS
    7,990 116,238

    2 authors:

    Richard E Petty John T Cacioppo


    The Ohio State University University of Chicago
    485 PUBLICATIONS 104,609 CITATIONS 658 PUBLICATIONS 155,626 CITATIONS

    SEE PROFILE SEE PROFILE

    All content following this page was uploaded by Richard E Petty on 18 April 2018.

    The user has requested enhancement of the downloaded file.


    View publication stats

    You might also like