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  • 1996 PSPB SmithPetty

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    This document provides metadata about a 1996 research article titled "Message Framing and Persuasion: A Message Processing Analysis" published in Personality and Social Psychology Bulletin. The article, authored by Steven M. Smith and Richard E. Petty of Saint Mary's University and The Ohio State University respectively, examines how message framing impacts persuasion through a message processing analysis and has received 289 citations. The authors are also working on related projects on predicting advertising effectiveness and assessing false confession risk.

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    1996-PSPB-SmithPetty

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    This document provides metadata about a 1996 research article titled "Message Framing and Persuasion: A Message Processing Analysis" published in Personality and Social Psychology Bulletin. The article, authored by Steven M. Smith and Richard E. Petty of Saint Mary's University and The Ohio State University respectively, examines how message framing impacts persuasion through a message processing analysis and has received 289 citations. The authors are also working on related projects on predicting advertising effectiveness and assessing false confession risk.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    10 views13 pages

    1996 PSPB SmithPetty

    Uploaded by

    AndreiaSoAzDuarte
    This document provides metadata about a 1996 research article titled "Message Framing and Persuasion: A Message Processing Analysis" published in Personality and Social Psychology Bulletin. The article, authored by Steven M. Smith and Richard E. Petty of Saint Mary's University and The Ohio State University respectively, examines how message framing impacts persuasion through a message processing analysis and has received 289 citations. The authors are also working on related projects on predicting advertising effectiveness and assessing false confession risk.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/240281907

    Message Framing and Persuasion: A Message Processing Analysis

    Article  in  Personality and Social Psychology Bulletin · March 1996


    DOI: 10.1177/0146167296223004

    CITATIONS READS
    289 9,075

    2 authors:

    Steven M Smith Richard E Petty


    Saint Mary's University The Ohio State University
    55 PUBLICATIONS   2,002 CITATIONS    466 PUBLICATIONS   97,615 CITATIONS   

    SEE PROFILE SEE PROFILE

    Some of the authors of this publication are also working on these related projects:

    Predicting the Effectiveness of Different Strategies of Advertising Variation: A Test of the Repetition-Variation Hypothesis View project

    False Confession Risk View project

    All content following this page was uploaded by Richard E Petty on 12 January 2014.

    The user has requested enhancement of the downloaded file.


    from the SAGE Social Science Collections. All Rights Reserved.
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