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    thedetectivework
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    The document discusses eight strategies for creating compelling video content: The Awe-inspirer, The Story, The Curiosity, The Result, The Comparison, The Star, The Emotion, and The Say What You See. Each strategy is described briefly and recommendations are provided for when each strategy would be best used, such as for browse, suggested videos, or search. The document concludes by advising the reader to research which strategies have been most effective for other videos on their topic.

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    The document discusses eight strategies for creating compelling video content: The Awe-inspirer, The Story, The Curiosity, The Result, The Comparison, The Star, The Emotion, and The Say What You See. Each strategy is described briefly and recommendations are provided for when each strategy would be best used, such as for browse, suggested videos, or search. The document concludes by advising the reader to research which strategies have been most effective for other videos on their topic.

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    2 views1 page

    03 Notes

    Uploaded by

    thedetectivework
    The document discusses eight strategies for creating compelling video content: The Awe-inspirer, The Story, The Curiosity, The Result, The Comparison, The Star, The Emotion, and The Say What You See. Each strategy is described briefly and recommendations are provided for when each strategy would be best used, such as for browse, suggested videos, or search. The document concludes by advising the reader to research which strategies have been most effective for other videos on their topic.

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    © All Rights Reserved
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    of 1

    The Awe-inspirer

    Show people something they've not seen before or make them say "wow". (The world's
    largest, smallest, fattest, thinnest, and most extreme can do this)
    Best used in browse + suggested.

    The Story
    Show a snapshot of the story you want to tell. Ideally, the scene will have stakes
    to it.
    Best used in browse + suggested.

    The Curiosity
    Create a big question in your viewers' minds that they want answers to.
    Best for browse + suggested.

    The Result
    Show the result the viewer wants from your video.
    Best for browse, suggested, and search.

    The Comparison
    Show a before and after in your image (usually shows the result people want).
    Best for browse, suggested, and search.

    The Star
    Make a famous person, product, or brand the hero of your image.
    Best for browse, suggested, and search.

    The Emotion
    Capture a raw moment in time that creates concern or intrigue.
    Best for browse, suggested, and search.

    The Say What You See


    Show the thing the viewer typed into the search bar.
    Best for browse, suggested, and search.

    Which one do you pick?

    Research what other people have used based on your topic and see which strategy
    brought in more views.

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