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  • Lagerwerf Meijers 2008

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    Jasmina
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    This document is a research publication from 2008 that examines how openness is portrayed in metaphorical versus straightforward advertisements and the effects of appreciation. It was authored by Luuk Lagerwerf of Vrije Universiteit Amsterdam and published in the Journal of Advertising. The publication has been cited 58 times and read 987 times on ResearchGate as of May 2014.

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    This document is a research publication from 2008 that examines how openness is portrayed in metaphorical versus straightforward advertisements and the effects of appreciation. It was authored by Luuk Lagerwerf of Vrije Universiteit Amsterdam and published in the Journal of Advertising. The publication has been cited 58 times and read 987 times on ResearchGate as of May 2014.

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    © All Rights Reserved
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    4 views13 pages

    Lagerwerf Meijers 2008

    Uploaded by

    Jasmina
    This document is a research publication from 2008 that examines how openness is portrayed in metaphorical versus straightforward advertisements and the effects of appreciation. It was authored by Luuk Lagerwerf of Vrije Universiteit Amsterdam and published in the Journal of Advertising. The publication has been cited 58 times and read 987 times on ResearchGate as of May 2014.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/240799350

    Openness in Metaphorical and Straightforward Advertisements: Appreciation


    Effects

    Article in Journal of Advertising · July 2008


    DOI: 10.2753/JOA0091-3367370202

    CITATIONS READS

    58 987

    2 authors, including:

    Luuk Lagerwerf
    Vrije Universiteit Amsterdam
    93 PUBLICATIONS 368 CITATIONS

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    All content following this page was uploaded by Luuk Lagerwerf on 27 May 2014.

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