Entrepreneurship,

Innovation and Finance

Pasca UTS
What is entrepreneurship?

Can be in any form: bakso, travel agent, etc as long as it intends to give more
wealth to the shareholders.

Means: Dividend, or Capital gain (Stocks sell)

Business recipe to success?

Product: differentiation, bagus/enak, etc

Marketing: branding, awareness, social media, virality, etc

Financial: price, cost efficiency, etc

People: Executives, team structure, culture, etc

Example: Warung Sate
Product: Delicious sate with affordable price

Marketing: Word of mouth

Financial: Premium pricing

People: Madura founders that have sold sate for 5+ years

Example: Schoters
Product: Study abroad and scholarship prep services

Marketing: Social Media, Digital Advertising, SEO

Financial: 40% gross margin, 10% net profit. Premium pricing but better quality

People: CEO S3 graduated from Japan/singapore. Strong culture of fun but

under-pressure
Understanding Financial Statement