country).
It also includes demographics about the
REVIEWER
MULTIMEDIA CONTENT
Rich Content in the Online Environment & User
experience
Technology serves, assists, and cooperates with
humans to complement the enrich normal activities.
Interactions initiated in the cyber world are
increasing and becoming richer.
Information & Communications Technology (ICT)
➢ covers any communication device or application
including radio, television, cellular phones, computer
and network hardware and software, satellite systems,
as well as the various services and applications
MULTIMEDIA
➢ a combination of text, animated graphics, video, and
sound delivered to you via electronic means. It is what
appeals to users for entertainment, learning, and
research
DIGITAL MULTIMEDIA
➢ the field concerned with the computer-controlled
integration of text, graphics, still and moving images,
animation, sounds, and any other medium where every
type of information can be presented, stored,
transmitted, and processed digitally.
❖ VODCASTS: highlights an episodic series of video
streamed online
❖ COURSEWARE: educational material intended as
kits for teachers or trainers or as tutorials for
students
❖ ONLINE TESTS: online survey forms that
automatically display the results when finished.
FACEBOOK PAGE
Overview – contains the summary of statistics about the page
• Reach: Organic – your posts seen through the
page’s wall, shares by users and the news feed.
• Reach: Paid – your posts seen through paid ads
• Post clicks – number of clicks done to your posts
• Likes, comments and Shares – actual interaction
done by your audience either through liking the
post, commenting on it or sharing it on their walls.
b. Likes – contains the statistics about the trend of
page likes
c. Reach – contains information about the number of
people who was reached by your post
d. Visits – contains the data of the number of times
your page tabs(Timeline) are visited.
e. Posts – contains data showing when (day and
time) your site visitors visit your site.
f. People –contains statistics about your audience’s
demographics (age, location, gender, language, and
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people you have reached and engaged with.
Demographics-refers to the statistics characterizing human
population usually divided by age, gender, income, location
and language.
Feedback – allows your site to have their say about the site’s
strengths and weaknesses.
ICT AS A PLATFORM FOR CHANGE
MEDIUM FOR ADVOCACY AND DEVELOPMENT
Advocacy – It is a process of supporting and
enabling people to express, defend, and promote their rights,
concerns, and views.
It can help spread awareness.
It can help access learning resources, announcement
of important information, and communicating government
services to people.
RESEARCH FOR CONTENT IN SOCIAL ADVOCACY
1. Audience Profiling- the process of defining exactly who
your target audience is by unifying and analyzing their
behaviors across multiple platforms and touchpoints. (Steve
Klin, 2018).
1. Demographics - one of the methods in audience profiling
that defines not only the population of your audience but also
the work that they do.
-also tells where they live, their gender, age, income level,
religion, ethnicity, education level, and knowledge level.
2. Psychographics - classification of people according to their
personal characteristics, lifestyle, attitudes, social class,
aspirations, values, tastes, activities and interests and other
psychological criteria.
Infographics
-“a visual representation of information or data”. But the sense
of an infographic is something to be more specific and
gradually represented.
- composed of set of collection of various imagery, charts, and
text that gives an easy-to-read and easy-to-understand
synopsis of a certain topic or issue.
-has a wheel to present a multifaceted data into a short and
concise idea, making information easy to digest, educational,
informative and engaging.
-has also been broadened along different industries and
institutes around the world.
-becomes a strong means of communication tool for
businesses, governments, health and wellness, educational
institutions and many more.
Steps in Making your Infographics
1. Outline The Goals Of Your Infographic (Why are you
making this Infographic?)
What is the core message you want to deliver and how you will
deliver it? You should remember to recognize that you’re
creating an essential infographic, so that your audience can
gain something very specific from reading it. From there, use a
question pyramid to take that burning problem and turn it into
3-5 actionable questions to tackle in your infographic.
2. Collect Data For Your Infographic (What should you
present?)
Two different styles and approaches
a. Self-made data– this approach requires more time for you
need to ask around, send some emails, do research online,
create your own made survey and process your own
conclusion.
b. Data sources – this is the easiest way to gather information
to get ready-made information that you can find on the books,
magazines, newspaper and internet. There are plenty of public
and private data sources that you can use in your infographics.
3. Visualize The Data In Your Infographic (Decide how to
present data visually.) - Choosing the type of infographic you
want to use. There are different types of infographics as shown
below:
a. Statistical Infographics – shows a summary or overview of
data with one or more graphs, tables or lists.
b. Timeline Infographics (time-oriented) – shows progress of
information over a chronological time period.
. Process Infographics – demonstrates a linear or branching
process as how to teach the workings of an object or flow chart
showing choices in a decision process.
d. Informational Infographics – are most likely a poster that
summarizes topic with some extra bits of information.
e. Geographic Infographics – displays data with a location
map.
f. Compare/Contrast Infographics – illustrates notable
similarities or differences as a “this versus that” infographic or
as a table or simple list.
g. Hierarchical Infographics – demonstrates a chart with levels.
h. Research-based Infographics – is similar to the statistical
infographic, but based on research. It can be used to compare
unlike items with popular sets of data
i. Interactive Infographics – gives viewers the control to modify
the infographic and is web-based.
4. Layout The Elements Of Your Infographic Design (All
that’s left is layout and design) - Placing them all together into
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an attractive looking infographic design. You can create a
natural form of information flow
using the question pyramid you developed in the first step. This
is to guide
your layout and information flow. Then use the suggested grid
layout to add
structure and to balance your infographic.
Figure 2.0 –
Infographics Grid
Layout by
Columns
Figure 3.0 – Infographics Grid Layout by Sections
5. Add Style To Your Infographic Design (Value added
content.) – Putting your own style and personal touch, just be
creative in combining text, shapes and images in your most
creative way. Your added value of style can also showcase
your uniqueness making your created infographics attractive to
the viewer’s attention. And lastly, make it simple. Adding too
many pictures and clustered text and colors can make your
infographics hard to digest and distractive to the eyes of the
possible viewers. So, simplicity of the infographics makes the
viewers or audiences easily grasp the ideas and important
messages of your own made infographics.
THE SOCIAL POWER Of SOCIAL MEDIA
SOCIAL MEDIA
▪ It has the potential to effect social change.
▪ It can be an environment to encourage,
communicate, share stories, get opinions, and
exercise the freedom to say what people want.
▪ Promote social change or advance reforms.
▪ Support social justice or create social movements.
▪ Access to those who are impoverished, hurting, left
out, or victims.
▪ Stop bullying or discrimination.
▪ Help during calamities or tragedies.
▪ Allow people to have responsibility to engage as
citizens.
❖ Change.org
➢ online petition platform that allows the online
community to create or sign petitions.
 ❖ EDSA Dos (2001)
➢ Event where Filipinos gathered at the historic thoroughfare EDSA, where freedom was once won against a president
➢ Made use of TEXT BRIGADE to gather people

❖ Million People March

➢ The people protest in it and was happened during August 22 to 26, 2013 that was caused by the misuse of the pork
barrel
➢ 400K estimated number of protesters
➢ Venue: Luneta park

❖ Radyo Veritas
➢ radio station the Filipinos used to call on the Filipino people to support the rally against President Marcos

❖ People Power
➢ People Power Revolution protest mainly happened along EDSA from February 22 to 25, 1986

❖ Yolanda People Finder

➢ people finder database powered by Google. During typhoon Yolanda,
➢ the people finder was a vital tool for people across the globe to track the situation of their relatives. This proved to be
successful and is now adapted by more organizations to help people track relatives during calamities.

PLANNING AND CONCEPTUALIZING SOCIAL ADVOCACY FOR DEVELOPING AN ICT PROJECT

When Planning, make use of the SMART goal approcah

Specific – (What do you want to do or want to achieve?) Set a real goal that is direct, detailed and meaningful. Make sure that your goals are
focused and can identify a concrete outcome. Your goal will be at risk or vague without the specifics of the goal, because knowing what you
wanted to achieve is knowing the leverage to success.
Measurable – (When will you know when you reach it? What are the signs of your success?) – Make sure that you goal is trackable and
quantifiable. Defining your own definition of “success” will aid you to estimate your current achievement level on reaching your specific goals.
Attainable – (Is it possible for you to reach your goal?) Work towards a goal that is challenging but possible and doable. Check if you have the
tools or resources that will help you to achieve and attain your goals.
Realistic – (Are your current skills enough to reach your goal?) Knowing yourself is the key to your success. Be honest with yourself and know
your capabilities and the things that you cannot do. Be realistic toward your goals as well as on your capacity to do.
Time-Bound- (When exactly do you plan to accomplish it?) Give yourself a deadline. Every goal should have a target date to finish. Having
deadlines motivates oneself to do more efficiently and helps you to be focused in reaching your goals.

Concept paper – is a document used to convince a panel of potential funders to help a product, program, or service become a reality.
5 elements of concept paper:
1. Introduction – includes your group’s mission and vision and brief description of your project.
2. Purpose – includes the reasons why this project is worth your group and your sponsor’s time, effort and money.
3. Description - includes all the necessary information about the project. In ICT, it involves the sires you are going to produce and the
purpose of each and how they work in unison.
4. Support – contains the budget needed for the project. Some concept papers do not specify any amount requested from the
sponsor.
5. Contact Information – includes information on how the group can be contacted.

Planning – involves Development – Release and

Maintenance –
conceptualizing, involves the actual promotion – involves the
involves responding
researching, setting creation of the actual release of the
to feedback of your
deadlines, assigning websites. Involves websites for public view and
site visitors and
task, finding a web, the production of promoting it. Promotion
continuing to
creating site, listing of images, typically starts before the
improve the websites.
apps. infographics. actual release.

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ICT PROJECT MAINTENANCE
ICT PROJECT MAINTENANCE
Creating Feedback Forms Using Google Forms
1. Open your browser and go to drive.google.com
2. Sign in or create an account
3. On the left-hand side of your My Drive page, click New >
More>Google Forms.
4.You will be taken to Google Form’s interface:
5. You may now fill out the forms with questions.
a. Question Title – includes the question that will be
answered by your audience
b. Help Text – creates a subtext under the question to give
more information about a question
c.
c. Question Type – changes the type of question according
to your preference. These options include:
i. Text – a question that can be answered in a short
text
ii. Paragraph Text – a question that can be
answered in a long text.
iii.Multiple Choices – a question that can be
answered by only one answer in a set of options.
iv. Checkboxes – a question that can be answered
with multiple answers in a set of options
v.Choose from a List – similar to multiple-choice
question but the options are revealed in a
drop-down list
vi.Scale - a question that can be answered with a
numerical range (e.g., 1-5 , 1 – 10)
vii.Grid – a question that contains sub-questions
with similar options.
• Date – a question that can be answered
with a specific date
• Time – a question that can be answered
with a specified time.
d.Advance Settings – contains more options for the
specific question type.
6. Once you are done editing the question, click Done
7. To add a new question or item, click on Add Item.
a.Section Header–adds a header for a specific part of your
survey
b.Page Break–adds a page break which means that the
items at the button of the page will be added to the next
page; necessary if your survey is too long
c.Image – adds an image to your survey
d.Video – adds a video to your survey
8. Edit the Confirmation Page option at the bottom as you
see fit.
a.Show link to submit another response -
b.Publish and show a public link to form results -
c.Allows respondents to edit responses after
submitting -
9. Click the Send Form button. The Send Form dialog box
will appear.
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a.Link to share – contains the URL that you can share on
your website
b.Embed – contains an embed code to attach to your HTML
c.short URL – generates a shorter URL necessary for
limited spaces like sharing on twitter
d.Share a link via – allows you to share the link to
Google+, Facebook, and Twitter
e.Send from via email – allows you to share the form via
email
f.Add collaborators – allows others to edit your form,
ICT PROJECT FOR WEBSITE TRAFFIC
STATISTICS AND PERFORMANCE ANALYSIS
Web Traffic- the number of web users who travel to any
given website. Each person who logs on to a website is
recorded as a visit or session, with a starting
and ending point. This is a common way to measure success
of your website and online business effectiveness at
attracting an audience.
Monitoring Site Statistics on Different Platforms
1. WIX
• Visits- refer to the number of visits in a website during the
selected time-frame, including multiple visits by the same
visitor.
• Unique Visitors- refer to the number of people who visited
a website at least once within the reporting period.
• Bounce Rate- refers to the percentage of people that
visited in a website and left after viewing only one page.
• Form Submitted- refers to the number of contact forms
submitted by visitors.
2. Facebook
Running a Facebook business page can help your reach and
connect with your existing and potential customers. And this
is one of the inexpensive ways to promote your business
online.
To access Facebook Page Insights, go to your Facebook
Page and click Insights tab in the top menu.
Facebook Page Insights gives you a detailed analytics for
your Facebook Page, so you can track what works, learn how
people interact with your content, and improve your results
over time.
Facebook Page Insights TAB will give you more in-depth
statistics.
Overview: Overview gives you a bird’s-eye view of
everything that’s happening in your Facebook Page
The Overview is broken down into different sections, starting
with the
Page Summary. Here, you’ll see a set of graphs with top-
level metrics for a number of categories:
Actions on Page- refers to the number of times people
clicked Action Button.
Page views- refers to the total views of your Facebook Page,
including by people not logged into Facebook.
Page Previews- refers to the # of times people hovered their
mouse over your page information to see a preview of your
page.
Page Likes- refers to the number of new likes.
Post reach- refers to the number of people who saw your
posts at least once.
Page followers- refers to the number of organic page follow,
paid page follows and unfollows
3.Google Analytics
Google Analytics is a web analytics service offered by Google
that tracks and reports website traffic, currently as a platform
inside the Google Marketing Platform brand.
Benefits of Website Analytics & Tracking
Here are some benefits of advanced website analytics.
1. Know the visitors of the site.
2. Know exactly what the customers are looking for.
3. See what area customers are losing.
4. Find out how to improve the website.
5. Measure the success of other marketing activities and see
the match rate rise.
SUSTAINING ICT PROJECT FOR
SOCIAL CHANGE
Things to remember to sustain an ICT Project for Social
Change
1.Update content regularly
Do not put off the updates to safety measure your web
content. It is done to continue having life on your Website that
keeps the web content more captivating.
By changing the site content often in essential to maintain the
relevancy of the Website
2. Webpage Design
Web design is essential because it impresses how your
audience sees your brand. The brand you make on them can
either get them to remain on your page and
learn about your business and turn into a competitor. Good
web design helps you to keep advance on your page. Make
your Website looks attractive by new images or a design
renovation. Give it a facelift with some new photos or a
design renovation.

3. Updated links
Updated links and customized web search engines give the viewers appreciated and accessible information that leads to
successful projects. One reason to update the links on your Website will attract the user to easily navigate and search for your site.
Some benefits of updated link:
• More visibility of your webpage in search results
• Receive traffic from other websites linked to you
• High-quality incoming links mean your site will be admired as a valuable resource.
• Link updating also helps in getting fast in search results quicker.
4. Reply to inquiries
Providing a quick response to the viewer is vital to gather and collect feedback on web content, especially to enhance the support,
including forums, online communities, emails, blogs, and comments.
5. Website Management
A website management platform is integrated tools and services that allow the team to create, design, develop, launch, manage,
administer, and monitor website content, web building involves web management, navigation support, homepage content writing
and design for multimedia
6. Monitoring Tools
24-hour care tools are used to continuously track the status of the webpage in use to detect the earliest warning of failures,
defects, or problems, and to progress them. There are monitoring tools for servers, networks, databases, security,performance,
Website and Internet usage, and applications.

7. Promotion, Traction, and traffic monitoring

Traction and traffic use to promote the Website have varied methods to attract visitors to get more shares, email subscribers, and
higher search rankings to support and validate products and keep growing of user and customer

REFLECTING ON THE ICT LEARNING PROCESS

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