A) FINDING YOUR WHY:

1) What does success mean to you? What does it mean to be successful? You are successful
when….
Success means when I get to afford all the things I want and being able to raise a proper
family.

2) What do you want to achieve in 5 years time?

A stable job in Singapore

3) What makes you happy?

Exploring life and be with my dream girl

4) What challenges or difficulties do you face in life?

Not being able to get what I want. And beat adhd

B) FINDING YOUR THEME

1] get your friends to write one word that describes you & Swinburne Design
-Righteous
-Visionary
-Entertaining

2] what are you good at and why? Do your friends agree?

-Make people laugh
-Being with the wrong person

3] What do you see yourself as? What creature do you see yourself as? What can you
be?
-Class Clown
-King Penguin

4) Based on the keywords and creature, find your theme. This will become the visual
identity of you as Swinburne Designer
- Entertaining Penguin

5) what are the visual elements that will represent you?

C) FIND YOUR VISUAL METAPHORS

1) WHAT IS YOUR VISUAL METAPHOR? WHAT ARE THE VISUAL ELEMENTS
THAT YOU ARE USING?
an animal, an object, a design, a colour, shapes, etc.
2) DO VISUAL RESEARCH ON THE VISUAL METAPHOR.
Eg. Take photos, play with textures, play with filter photos, try collage, etc.
3) HOW DOES YOUR VISUAL METAPHOR LOOK LIKE WHEN IT IS PORTRAYED
IN YOUR THEME/MOOD?
Eg. how does a bird look like when used in the concept of emotions, natural elements
(fire/water), weather,
time of day, concepts (anger/mechanical/futuristic/past/inner world)? Eg. Fire bird, sleeping
bird, night bird, rainy bird, angry bird?
4) HOW WOULD YOUR FRIEND DRAW YOU AS A LOGO OR ICONIC
REPRESENTATION?
Eg. glasses, fire, spark, pink hair, mole etc.