Other answer

1.
The Corporate Sponsors of Research and Licensing Department (CSRL) of
Massachusetts General Hospital (MGH) serves as the hospital's major
liaison with the private sector. Considers a variety of challenges related
to the commercialization of MGH technologies. The influence of conflict
of interest policies on technology development and commercialization is
discussed, as well as the controversy around the mission office's Central
Research Laboratory and measurements for its performance.
Csrl Commercialization can leverage strengths to create niche
positioning in the market, strive to reduce & remove weaknesses to
better compete with competitors, look for opportunities provided by
industry structure, regulations, and other external developments, and
finally make provisions and develop strategies to mitigate threats that
can undermine the business.
Csrl Commercialization's strengths are its capabilities and resources,
which it may use to gain a long-term competitive edge in the
marketplace. Past experiences and triumphs, activities and processes,
physical resources such as land and buildings, people resources, and
financial resources are all positive characteristics of the five main
resources and skills.
- Proven Go-To-Market Success - Csrl Commercialization has a proven
track record of not only introducing new products in the domestic market
but also catering to a variety of markets based on consumer insights. Csrl
Commercialization, according to Jonathan West, has tried many concepts
in various industries and come up with successful Technology &
Operations solutions.
- Long-term relationships with current suppliers - Csrl Commercialization
maintains good relationships with its suppliers and other supply chain
participants as an industry leader. Jonathan West believes that by using
the capabilities of its suppliers and supply chain partners, the company
may expand its product and service offerings.
- Intellectual Property Rights - Through invention and the purchase of
rights from inventors, Csrl Commercialization has amassed a large
number of patents and copyrights. This can aid Csrl Commercialization in
overcoming competitors' obstacles in numerous industries such as
Innovation, Intellectual Property, and Technology.
- Because Csrl Commercialization's present customers are particularly
loyal, superior product and service quality can help the company expand
its market share. According to Jonathan West of the Massachusetts
General Hospital's Technology Commercialization study, there is
adequate proof that Csrl Commercialization can compete with other
global businesses in the international market because of the high quality
of its products and services.
- High-Profit Margin - In comparison to its competitors, Csrl
Commercialization charges a higher price. This has given Csrl
Commercialization resources to not only counter competitive challenges
but also to invest in research and development, according to Jonathan
West of Technology Commercialization at the Massachusetts General
Hospital case study.
- Strong Brand Equity and Brand Awareness - Csrl Commercialization
operates in a domestic market with some of the most well-known brands.
According to Jonathan West, brand awareness is important in gaining
new clients in the Innovation, Intellectual Property, and Technology-
related industries.
- Csrl Commercialization's strong balance sheet and financial statement
can let it invest in new and diverse initiatives, diversifying the revenue
stream and increasing Return on Sales (RoS) and other metrics.

Csrl Commercialization's weaknesses are the areas, competencies, or

skills in which it falls short. It restricts the firm's capacity to develop a
long-term competitive advantage. Human resources, activities and
procedures, past experiences and triumphs, financial resources, and
physical resources like land and buildings are all examples of
weaknesses that arise from a shortage or absence of five important
resources and skills.
- Low Return on Investment - Despite Csrl Commercialization's strong
balance sheet, one statistic that should be considered is "Return on
Invested Capital." According to Jonathan West, the most dependable
metric of profitability in the fields of Innovation, Intellectual Property, and
Technology that Csrl Commercialization operates in is Return on Invested
Capital, rather than financial analyst favorites such as Return on Equity
and Return on Assets.
- Lack of diversity in the workforce - I feel Csrl Commercialization's
workforce is too homogeneous, considering that the majority of its
growth has occurred in the domestic market. According to Jonathan
West, this could hurt Csrl Commercialization's chances of success in the
worldwide market.
- Csrl Commercialization Organization Culture - It appears that the Csrl
Commercialization organization culture is still driven by turf conflicts
across separate divisions, resulting in managers keeping knowledge
close to their chests. According to Jonathan West of Technology
Commercialization at Massachusetts General Hospital, this can provide
severe roadblocks in future growth by causing information silos, which
can lead to lost market possibilities.
- Project management is overly focused on internal delivery rather than
taking into account all external stakeholders' interests. This approach
may result in a negative public image and customer resentment.
- Csrl Commercialization's environmental track record is not promising -
Csrl Commercialization's environmental track record is not promising.
Customers are now considering environmental safeguards as an inherent
element of doing business, according to Jonathan West. This can lead to
consumer backlash, he says.
- Dissatisfaction with Customers - Despite the fact that product demand
has not decreased, there is a simmering sense of dissatisfaction among
Csrl Commercialization's clients. It shows up in the feedback on
numerous online platforms. Csrl Commercialization should concentrate on
areas where it can improve the customer's buying and post-buying
experiences.

Opportunities are macro-environmental events and changes that Csrl

Commercialization can employ to either consolidate or expand its current
market position. Political movements and legislative changes, increases
in consumer disposable income, economic growth, changes in consumer
tastes, and technology advancements are all examples of opportunities.
- Artificial Intelligence Advancements - Csrl Commercialization can
employ artificial intelligence advancements to better predict customer
demand, cater to specific sectors, and improve recommendation engines.
- Limited Access to High-Level Talent Market in Global Market - One of the
issues Csrl Commercialization is now facing is limited access to high-
level talent market due to financial constraints. Csrl Commercialization
may be able to get into the international talent market by expanding into
the international market. It can also assist in attracting talent into the
local market and growing into new areas such as innovation, intellectual
property, and technology, according to Jonathan West.
- Lucrative International Market Opportunities - Globalization has created
international market opportunities. Csrl Commercialization is in a great
position to take advantage of these prospects and expand its market
share. According to Jonathan West, expansion in the international market
can assist Csrl Commercialization to diversify its risk by reducing its
reliance on revenue from the domestic market.
- Lowering the Cost of Market Entry and Marketing in International
Markets - According to Jonathan West, globalization, combined with the
rise of digital marketing and social media, has decreased the risks of
market entry and marketing in international markets significantly.
- Opportunities in Adjacent Markets - Csrl Commercialization can look at
adjacent sectors such as Innovation, Intellectual Property, and
Technology in order to expand the market, particularly by extending the
characteristics of current products and services.
- Adapting to a Changing Technology Environment - The rise of machine
learning and AI is reshaping the technical landscape in which Csrl
Commercialization operates. Csrl Commercialization, according to
Jonathan West, can exploit these innovations to improve efficiencies, cut
costs, and revolutionize processes.

Threats are macro-environmental causes and developments that could

disrupt Csrl Commercialization's business model. Increased consumer
disposable income, political developments, and legislative changes,
changes in customer tastes, technical advancements, and economic
expansion are all potential threats.
- International geopolitical factors - Since Trump's election, geopolitical
factors have shifted in favor of more protectionism. Brexit, Russian
sanctions, Venezuela's foreign exchange problems and inflation,
decreased oil prices, and other events are affecting the international
business landscape. Csrl Commercialization should pay special attention
to these occurrences and incorporate them into strategy development.
- Developing Protectionism - Csrl Commercialization should take steps to
mitigate the danger of growing protectionism, such as keeping data in
foreign markets and diversifying risk by operating in countries with
varying economic cycles.
- Government Rules and Bureaucracy - Under increasing pressure from
protest groups and non-governmental organizations, Csrl
Commercialization should keep a careful eye on rapidly changing
government regulations, particularly in the areas of environmental and
labor safety.
- Increasing expenses of functioning in the developed market due to
environmental laws - Csrl Commercialization must deal with these costs
as governments attempt to collect greater environmental fees in order to
promote greener solutions. It could result in greater shipping and
packaging expenses for Csrl Commercialization.
- US-China Trade Relations - For its next phase of growth, Csrl
Commercialization has concentrated on China. However, there is a
growing strain in US-China economic ties, which might lead to
protectionism, more friction in international commerce, and higher labor
and corporate expenses.
- Post-2008 Recession Credit Binge - Because easy access to credit can
be revoked at any time, Csrl Commercialization should concentrate on
lowering its reliance on debt to expand. The party has lasted more than a
decade, and a Fed reversal might result in Csrl Commercialization paying
exorbitant interest rates.

2.
Before making marketing decisions, Csrl Commercialization marketing
managers must assess the company's internal strengths and
shortcomings. Each company has a unique marketing budget and skillset
for implementing marketing strategy and promotional activities. The firm
study will aid Csrl Commercialization in making the best possible use of
its marketing resources. In terms of hazards, Csrl Commercialization's
marketing managers should concentrate on risks related to
manufacturing and delivery. No amount of clever marketing will be able to
preserve a competitive edge if the company fails to meet consumer
expectations.

Csrl Commercialization has a solid and flexible supply chain, allowing it

to manage the challenges of managing success resulting from extremely
successful marketing campaigns that result in a rise in customer demand
for its products.
The Csrl Commercialization has a strong culture of product and process
advancements, according to the Technology Commercialization at the
Massachusetts General Hospital.
Quality human resources to build and manage effective campaigns - Csrl
Commercialization recruits some of the greatest talents in the field, and
its existing team has a high skill level. Csrl Commercialization has a
robust marketing section that aids in the creation of efficient and
effective marketing strategies.
Csrl Commercialization has great brand equity among both current and
potential customers. It can use its brand equity to break into new
markets.

Should Csrl Commercialization target a large market or a specific

market? My recommendation is that it concentrates on the specialized
segment, which is quite lucrative.
What is the Customer Life Time Value - Instead of focusing marketing
efforts on a single purchase, Csrl Commercialization should build a
marketing strategy that maximizes customer lifetime value.
What is the level of brand awareness among the target segment and the
general public - Brand awareness is strong among the target segment and
the general public. Csrl Commercialization can use it to create sub-brands
for target market niches and adjacent segments.
What type of product does Csrl Commercialization sell - high- or low-
involvement products require distinct marketing techniques. In
comparison to low involvement products, where industry competitors
compete on price, high involvement products frequently have more brand
loyalty and less price sensitivity.
What features do customers want the most? - Csrl Commercialization's
marketing managers must determine which features customers want the
most and how Csrl Commercialization can position itself to supply those
2-3 crucial features.

What are the rivals' marketing strategies, and how can Csrl
Commercialization build its own marketing plan in light of competitive
constraints and limited marketing resources?
Marketing strategists and marketing managers' main job is to come up
with marketing activities that will help Csrl Commercialization fend off
competition from both established competitors and newcomers. Csrl
Commercialization's marketing managers must make decisions on -
Where to position the brands in relation to Csrl Commercialization's own
brand portfolio and competitor brands.
What are your competitors' marketing strategies?
Should Csrl Commercialization compete directly with competitors or seek
out niches within segments?
What is the level of competition in the industry in which Csrl
Commercialization operates?
Based on our four risk exposure approach, Csrl Commercialization
marketing managers should pay particular attention to demand risks and
technology innovation risks while analyzing competitors.

the impact of conflict of interest policies on technology development and

commercialization at the Massachusetts General Hospital.
Economic - Consumer behavior during boom times and crisis times can be
drastically different, so Csrl Commercialization's marketing managers
must determine how consumers will behave in the current economic
environment.
Political Risks to Csrl Commercialization — Geopolitical risk has risen in
recent years as a result of events such as the US-China trade war, Brexit,
and the rise of the yellow vests in France.
Employment - Given the employment crisis in Western Europe and the rise
of the gig economy and employment in the United States and other major
western countries, employment has emerged as a crucial component in
developing marketing strategies. The customer's purchasing power is
influenced not only by her employment status but also by her self-esteem
and the brands she may associate with.
Foreign Exchange Exposure — International operations not only expose
you to the danger of marketing techniques that aren't tailored to your
target market, but also to the risk of foreign exchange exposure. In the
last ten years, most US businesses have lost money due to foreign
exchange exposure in nations like Venezuela, Argentina, Turkey, Russia,
and Indonesia.
Regulatory Framework - It affects not just the types of advertising and
marketing campaigns that a firm can conduct, but also the products that
Csrl Commercialization can offer. The norms and regulations for Csrl
Commercialization items in the United States and the European Union, for
example, are substantially different.
Step-by-step explanation

West, J. O. N. A. T. H. A. N., & Ashiya, M. O. N. A. (2004). Technology

Commercialization at the Massachusetts General Hospital.