Trend Canva (ASK AI)

Basic Needs :

Giving consumer more convenience because AI can streamline processes, automate tasks, and
provide instant responses to consumer

It poses more empowerment for consumers: as people desire empowerment and autonomy in their
decision-making process, AI can empower consumers by providing them with tools and resources to co-
create and customize products, services, and experiences according to their preferences.

Drivers of Change ( short term triggers and long term macro changes)
Macro changes
Advancements in ai particularly in the fields of natural language processing (NLP) and machine learning
(ML), they increased the capabilities of AI-powered systems to understand and generate human-like
responses.
More data- driven decision making processes businesses are increasingly relying on datas which are
generated from various sources(such as online interactions, social media and devices) for more
personalized responses to consumers.
AI-powered technologies are becoming increasingly integrated into our daily life, from virtual assistants
like Siri and Alexa to recommendation algorithms on platforms and e-commerce websites. This
widespread adoption of AI technologies has normalized the use of AI-powered systems for consumer.
Consumers' expectations about brands also changed and evolved with advancements in technology and
digital channels. There is a growing demand for personalized, interactive experiences across all
touchpoints which makes businesses to adopt AI-powered solutions in marketplace

Short term changes ( triggers that we are resent facing)

Conversational commerce, which involves the use of messaging apps, chatbots, and virtual assistants to
facilitate transactions and customer interactions, has gained momentum in recent years
The COVID-19 pandemic has increased the use of digital technologies across industries, leading to an
increased reliance on online channels for communication, collaboration, and commerce. As businesses
seek interactions with consumers in a digital-world there is a heightened interest in AI-powered
solutions, such as chatbots and virtual assistants
Planning group trips and coordinating travel arrangements with friends can be challenging due to
conflicting schedules, preferences, and budget constraints. AI systems can facilitate group travel
coordination by providing tools for scheduling, budgeting, decision-making, and communication within
the group.

Emerging Consumer Expectations

Instant access to information people have immediate access to relevant information on-demand.
Proactive assistance consumer expect automation in their daily lives, from managing tasks and schedules
(The "ASK AI" trend satisfies this by automating routine tasks, and offer proactive assistance without the
need for human intervention)

“ASK AI” trend in Travel app innovation

Each member of your friend group inputs their travel preferences into the app, including interests,
activities, cuisine preferences, budget, and travel style. It analyze the collective preferences of your friend
group and dynamically creates recommendations for attractions, restaurants, activities, and
accommodations that align with everyone's preferences.
The app may allows for real-time collaboration and feedback, enabling group members to discuss
together. Users can provide input on suggested activities, adjust the schedule, and vote on their favorite
options.

It’s based on group consensus which means it easily coordinate group travel plans by generating
itineraries that accommodate the diverse preferences of your friend group.
Stay informed with real-time updates and notifications about changes to the itinerary, weather forecasts,
and local events happening during your trip.
Map navigation for your destination with highlight recommended attractions, restaurants, and points of
interest.
Users can choose to opt-in to receive notifications and meet other travelers, giving them control over their
level of engagement and privacy. They can start a conversation with other travelers via the app's
messaging feature. They can then arrange a meetup to explore the area together, share travel tips, or
simply enjoy each other's company.

Customer groups which this innovation and idea are applied to ;

families and friend groups
cultural explorers
backpackers and budget Travelers
solo travelers
maybe more strong safety and security can be applied for securing people’s data which is about their
location

Innovation potential could be based on these ;

It enhances social connectivity, personalized recommendations, group travel coordination

Inspirations are from these platforms:

Hostelworld
Eatwith
Couchsurfing
Meetup