(PDF) Drafting Your Guarantee Terms

Drafting Your Guarantee Terms
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Introduction
This resource gives you step by step instructions on how to draft and complete your Program
guarantee terms.
1. List Variables
Niche:
Outcome:
Tangibility:
Guarantee:
Timeframe:
Price:
Examples:
Niche: Middle aged business executives

Outcome: Increase sex drive
Tangibility: Increase testosterone naturally by 200%
Guarantee: Or your money back + $10k worth of free TRT
Timeframe: 6 months
Price: $30k
Niche: Authors
Outcome: get their books published by a major publisher
Tangibility: get 1 book published by a major publisher
Guarantee: or your money back + we (a micro publisher) will publish it for you
Timeframe: 6 months
Price: $15k
Niche: Parents who want their kids to go to a prestigious college

Outcome: Their child getting into a prestigious school
Tangibility: Get into Harvard or Yale (USA) / Oxford or Cambridge (UK)
Guarantee: Or your money back + a letter of recommendation to all second choice colleges
Timeframe: 12 months
Price: $40k
Niche: F1 team owners

Outcome: Beat the competition in the next season with new tyre technology
Tangibility: Shave XX seconds off each lap in the season on average
Guarantee: Or your money back if it hasn’t worked in the first XXX laps
Timeframe: Immediately
Price: $2M
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2. Define Outcome
What is the outcome and how can you make it tangible? (e.g. instead of saying ‘I will help
you get clients’ say ‘I will help you get 20 clients in X timeframe’.
State it below:
3. Define Time Frame
What is a realistic timeframe for someone to achieve this outcome? (I recommend nothing
less than 6 months and nothing more than 12 months).
State it below:
** note the longer your timeframe, the bigger the outcome promise can be. People are chill
buying big outcomes and having to wait for them. 30-90 day promises aren’t trusted
anymore.
4. Define Actions Required
The outcome is an effect. What are the various causes that will cause this effect to happen?
List them below:
-
-
-
-
-
-
Step 5 overleaf >
5. Define Volume / Consistency of Actions Required
How much / how often do your clients have to do of these causes to achieve the outcome in
the timeframe at a minimum?
List them below:
- (Action 1): (Volume)

** you might have more than 6 actions! That’s OK. We do.
6. Increase Volume
Now for every action that is volume based, increase the volume. I’d recommend a minimum
of 2x. The actions should still be possible for a human to hit, but hard to achieve. You want to
push people and test their commitment to the Program and work ethic.
- (Action 1): (Volume Increased)

7. Define Measurements for Actions
How are you going to measure each action and confirm, with evidence, that the client has
actually done the work and put the required causes into motion at the set
volume/consistency?
- (Action 1): (Volume): (Measurement / Evidence Method)

8. List Action Caveats
For all of your actions, are there any caveats or contexts required?
- (Action 1): (Volume): (Measurement / Evidence Method): (Caveat)

Some actions will have no caveats.
Example: in our terms: clients get 8 weeks to set up all outbound systems and their actions
on the outbound activities will only be measured after 8 weeks of joining the Program.
9. List Additional Qualification Evidence Required
Make a list of anything else you might need as evidence to support your clients claim at a
refund.
-
-
-
-
-
-
10. Format Terms
Once done, head over to Google Docs and format your terms for your contract.
Use this as a point of reference if needed: Guarantee Terms Formatting Example
Action / Volume / Measurement / Evidence Method / Caveat | Examples overleaf >
Examples:
Niche: Middle aged business executives who aren’t vegetarian

Outcome: Increase sex drive
Tangibility: Increase testosterone naturally by 200%
Guarantee: Or your money back + $10k worth of free TRT
Timeframe: 6 months
Price: $30k
Potential example action:
- (Follow Program carnivore diet): (6 days per week, 180 days): (Weekly blood tests by
affiliated doctor every saturday before cheat day to check blood glucose levels): (We
will pay for the blood tests and locate one locally to you)
Niche: Fictionalist novel authors

Outcome: get their books published by a major publisher
Tangibility: get 1 book published by a major publisher
Guarantee: or your money back + we (a micro publisher) will publish it for you
Price: $15k
- (Follow the hero’s journey archetype in the novel): (Make references to the hero’s
journey in every stage of the book): ( Once a week your writing from that week will be
reviewed by our professionals to check): (The Program will explain the hero’s journey
and how to use it)
Niche: Parents who want their kid to go to a prestigious college

Outcome: Their child getting into a prestigious school
Tangibility: Get into Harvard or Yale (USA) / Oxford or Cambridge (UK)
Guarantee: Or your money back + a letter of recommendation to all second choice colleges
Price: $100k
- (Child must learn & master a niche sport): (Child must practise the sport 5 hours a
week every week): (making the local team in said sport): (We will provide a sports
scientist and consultant to help you pick the sport, find a coach & build a training
plan)
Niche: F1 team owners
Outcome: Beat the competition in the next season with new tyre technology
Tangibility: Shave XX seconds off each lap in the season on average
Guarantee: Or your money back if it hasn’t worked in the first XXX laps
Timeframe: Immediately
Price: $2M
- (Hire a specialised tyre rubber expert for the pit stop crew): (within 4 weeks):
(signing a contract of employment): (we will find and source the expert)

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Drafting Your Guarantee Terms

Niche: Middle aged business executives

Niche: Parents who want their kids to go to a prestigious college

Niche: F1 team owners

3. Define Time Frame

4. Define Actions Required

List them below:

Step 5 overleaf >

List them below:

- (Action 1): (Volume)

** you might have more than 6 actions! That’s OK. We do.

- (Action 1): (Volume Increased)

7. Define Measurements for Actions

- (Action 1): (Volume): (Measurement / Evidence Method)

- (Action 1): (Volume): (Measurement / Evidence Method): (Caveat)

Some actions will have no caveats.

9. List Additional Qualification Evidence Required

10. Format Terms

Use this as a point of reference if needed: Guarantee Terms Formatting Example

Action / Volume / Measurement / Evidence Method / Caveat | Examples overleaf >

Niche: Middle aged business executives who aren’t vegetarian

Potential example action:

Niche: Fictionalist novel authors

Potential example action:

Niche: Parents who want their kid to go to a prestigious college

Potential example action:

Potential example action:

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