MARKETING MIX (Price, Place)

1. Price:
Since the cost will affect the number of products sold, we propose to offer a stable
price. This will also preserve the brand value, and quality of the supplier and ensure
the quality of the product that you will experience that is suitable and worth the cost
you spend to own the Macbook Air M1.
a) Product cost:
The original price of the product will be listed when it first launches the market will
be from $ 999 (the price will fluctuate depending on your needs for memory on the
device)
Products will be discounted according to the seasons of the year (prices can drop by
about 10-15% around Thanksgiving)
b) Compare products in the same segment:
We know that with prices starting at $999 you have a wide choice of products, but
we are confident that this will be a great choice for you because:
The Macbook Air M1 has basically everything you need:
o A slim, stylish body, long battery life
o Chip M1 even though it has been released since 2020 is still more than
enough to meet the needs from daily tasks to processing jobs.
o If the hardware alone is not convincing enough, being in the Apple
ecosystem alone is also a huge advantage of the Macbook Air M1 compared
to Windows laptops in the price range.
c) Mode of Payment:
You can absolutely pay with cash, credit, and debit cards
The payment term for the product is one time
2. Place:
a) Retail Store:
Apple has more than 500 direct distribution retail stores – Apple Stores worldwide.
These stores are all located in major cities.
We are extremely proud that the Apple Store is a place where people can wait in
long lines before the company launches new products.
b) Direct Sales:
Targeting customers whose geographical location is far from Apple Store
headquarters, we are ready to serve you through the online distribution channel, At
the Apple website, we always update products and status. inventory status of
products for customers to order
c) Indirect Distribution Channels:
In recent years, Apple has distributed products through Digiworld
In addition, Apple distributes products through telecommunications companies to
increase brand awareness and reach a wide range of customers.