Market Plan

Instruction: Write the market plan to be sure to include your product or service,
the target audience and your marketing strategies.

TARGET MARKET:

-Who will buy the products or service?

-Why will they buy it?

AGE JOB RESIDENCE PRODUCT OTHERS

INTEREST

13-30 Years Students, Kalibo, Aklan Apple Phone,

old Government, Gadgets
Employees,
Workers,
ETC.

COMPETITORS:

- Who else sells or see a similar to ours:

A. Front row

B. Apple Company

C. Oppo Company
Do our competitors have a large client or they seem to be busy?

When are your hours? Competitors Days? Most busy months?

a. 9:00 am – 9:00 pm Weekends Every Months

b. 9:00 am – 9:00 pm Weekends Every Months

c. 9:00 am – 9:00 pm Weekends Every Months

Where competitors’ customers live?

A. Within 3-4 km.

B. Everywhere within 4-5 km.

C. Within 5-6 km.

Comparison: Chart of Competitors.

Directions - Underline the appropriate answer that describes the statements.

Compare Front Row Apple Store Oppo Store

Market Share % GOOD GOOD GOOD
Quality GOOD GOOD GOOD
Location GOOD GOOD GOOD
Size of Facility AVERAGE DEPENDS DEPENDS
Prices AVERAGE AVERAGE AVERAGE
Reputation GOOD GOOD GOOD
Marketing Strategies- the product will be distributed in the following manner.

A. The product will be delivered in Schools, Offices, and Malls in Kalibo.

B. There is a store located in Kalibo, Aklan where the customers may buy the
products.
Product

-Mostly millennial people are likely to buy things such as brand phones like;
Apple, Oppo, and Samsung etc.

Place

-Mostly these kind of company located in City like in malls, gadget sections and
especially in their own stall\company.

Price

-The price in these kind of gadgets are mostly likely to have high price if the
product is newly release, but if it takes a while and got a new release product, the
last price will have an average price that anyone can buy.

Promotion

-We the entrepreneur are using “Direct Marketing” when it comes in selling
gadgets, not only in social media we use our voice to encourage others to buy
products in our company.

People

-Our staffs and employees are all have a great standard, confidence, and
knowledge when it comes to selling products to our buyers.

Packaging

-When it comes in packaging, our company deals with a very high standard items
when packaging. It comes with very thick brown packaging that has our brand
stand on top of it. While inside of it, it comes with a very fluffy puff that strongly
protected the item inside of bubble wrapper that is securely wrapped in our item.

Positioning

-When it comes to our company, we strongly provide a nice place for our product
to have it secure and doesn’t have anything that could damage the product while its
staying in our place.