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  • Driving Customer Equity How Customer Lifetime Value Is Reshaping Corporate Strategy20021Roland T Rust Valar

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    1 views5 pages

    Driving Customer Equity How Customer Lifetime Value Is Reshaping Corporate Strategy20021Roland T Rust Valar

    Uploaded by

    dgavriel

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/280726122

    Driving Customer Equity: How Customer Lifetime Value Is Reshaping


    Corporate Strategy20021Roland T. Rust, Valarie Zeithaml, Katherine N.
    Lemon. Driving Customer Equity: How Customer...

    Article in International Journal of Service Industry Management · March 2002


    DOI: 10.1108/ijsim.2002.13.1.107.1

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    1 author:

    Olivier Furrer
    Université de Fribourg
    202 PUBLICATIONS 4,158 CITATIONS

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