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  • Sponsorship Linked Marketing Development SMQ1995

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    This 3-sentence summary provides the key details about the source document: The document discusses a 1995 article from the journal Sport Marketing Quarterly about sponsorship-linked marketing development that has been cited 229 times and read 4,949 times; the sole author is T. Bettina Cornwell from the University of Oregon who has published 197 documents and been cited over 9,000 times; the author is also working on related projects including sponsorship research and research on horizontal partnerships and organizational identification.

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    SponsorshipLinkedMarketingDevelopmentSMQ1995

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    This 3-sentence summary provides the key details about the source document: The document discusses a 1995 article from the journal Sport Marketing Quarterly about sponsorship-linked marketing development that has been cited 229 times and read 4,949 times; the sole author is T. Bettina Cornwell from the University of Oregon who has published 197 documents and been cited over 9,000 times; the author is also working on related projects including sponsorship research and research on horizontal partnerships and organizational identification.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    6 views13 pages

    Sponsorship Linked Marketing Development SMQ1995

    Uploaded by

    jan
    This 3-sentence summary provides the key details about the source document: The document discusses a 1995 article from the journal Sport Marketing Quarterly about sponsorship-linked marketing development that has been cited 229 times and read 4,949 times; the sole author is T. Bettina Cornwell from the University of Oregon who has published 197 documents and been cited over 9,000 times; the author is also working on related projects including sponsorship research and research on horizontal partnerships and organizational identification.

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    © All Rights Reserved
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    Flag for inappropriate content
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    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/284025049

    Sponsorship-Linked Marketing Development

    Article  in  Sport Marketing Quarterly · January 1995

    CITATIONS READS
    229 4,949

    1 author:

    T. Bettina Cornwell
    University of Oregon
    197 PUBLICATIONS   9,215 CITATIONS   

    SEE PROFILE

    Some of the authors of this publication are also working on these related projects:

    Sponsorship Research View project

    Horizontal Partnerships and Organizational Identification View project

    All content following this page was uploaded by T. Bettina Cornwell on 19 August 2020.

    The user has requested enhancement of the downloaded file.


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