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  • AReviewof Methods Utilizedin Measuring Affect Feelingsand Emotionin Advertising JCIRA1990

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    This document summarizes a research article that reviews different methods used to measure affect, feelings, and emotion in advertising. The article was published in 1991 in the journal Current Issues and Research in Advertising. It has received 75 citations and been read 538 times. The lead author is T. Bettina Cornwell from the University of Oregon, who has published over 200 papers and received over 9,500 citations.

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    AReviewofMethodsUtilizedinMeasuringAffectFeelingsandEmotioninAdvertisingJCIRA1990

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    This document summarizes a research article that reviews different methods used to measure affect, feelings, and emotion in advertising. The article was published in 1991 in the journal Current Issues and Research in Advertising. It has received 75 citations and been read 538 times. The lead author is T. Bettina Cornwell from the University of Oregon, who has published over 200 papers and received over 9,500 citations.

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    © All Rights Reserved
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    4 views37 pages

    AReviewof Methods Utilizedin Measuring Affect Feelingsand Emotionin Advertising JCIRA1990

    Uploaded by

    ABC
    This document summarizes a research article that reviews different methods used to measure affect, feelings, and emotion in advertising. The article was published in 1991 in the journal Current Issues and Research in Advertising. It has received 75 citations and been read 538 times. The lead author is T. Bettina Cornwell from the University of Oregon, who has published over 200 papers and received over 9,500 citations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 37

    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/233020510

    A Review of Methods Utilized in Measuring Affect,


    Feelings, and Emotion in Advertising

    Article  in  Current Issues and Research in Advertising · March 1991


    DOI: 10.1080/01633392.1991.10504968

    CITATIONS READS

    75 538

    2 authors, including:

    T. Bettina Cornwell
    University of Oregon
    200 PUBLICATIONS   9,531 CITATIONS   

    SEE PROFILE

    Some of the authors of this publication are also working on these related projects:

    HMP-Authenticity View project

    A meta-analytic review of event studies in sponsorship-linked marketing View project

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