UNIVERSITI TEKNOLOGI MARA

ENT600: TECHNOLOGY ENTREPRENEURSHIP

Course Name TECHNOLOGY ENTREPRENEURSHIP APPROVED

(English)
Course Code ENT600

MQF Credit 3

Course Behind every successful technology company is a visionary, effective and efficient
Description technopreneur. In this course, students will be exposed to entrepreneurship and
apply their entrepreneurial skills in developing an advanced technology that could be
a basis for the creation and development of a technology-based venture. This subject
is designed to inculcate the entrepreneurial skills among science and technology
cluster students and promote the development of technology-based entrepreneurship
knowledge. The course delivery combines both theoretical and practical aspects of
technology entrepreneurship. Theoretical aspect is looking at the important elements
in understanding technology entrepreneurship, while practical aspect is engaging the
students to develop their technology based idea business blueprint. The course has
two key components of face-to-face lectures and practical project based assignments
monitored with the course lecturer.

Transferable Skills Entrepreneurship and apply their entrepreneurial skills in developing an advanced
technology that could be a basis for the creation and development of a
technology-based venture

Teaching Lectures, Case Study, Discussion, Presentation

Methodologies

CLO
CLO1 Explain the concept and process related to principles of technology
entrepreneurship using verbal and non-verbal communication.
CLO2 Demonstrate managerial and entrepreneurial skills in identifying
technology-based business opportunities.
CLO3 Demonstrate information retrieval and management skills in preparing
technology venture blueprint.

Pre-Requisite No course recommendations

Courses

Topics
1. Introduction to Technopreneurship
1.1) 1.1 Nature of entrepreneurship
1.2) 1.2 What is technology entrepreneurship?
1.3) 1.3 Dimension of entrepreneurship
1.4) 1.4 The entrepreneurial process entrepreneurship and the economy: The role of entrepreneurship
2. Creativity and innovation in Technology
2.1) 2.1 Introduction to creativity
2.2) 2.2 Six resources of creative team/enterprise
2.3) 2.3 Creativity techniques
2.4) 2.4 Components of creativity
2.5) 2.5 Phases of the creative process
2.6) 2.6 Blocks to creativity
2.7) 2.7 Introduction to innovation
2.8) 2.8 Innovation vs. invention?
2.9) 2.9 Intensity of innovation
2.10) 2.10 Types of innovation?
2.11) 2.11 Sources of innovation
2.12) 2.12 Linking creativity, innovation and entrepreneurship

Faculty Name : FACULTY OF BUSINESS MANAGEMENT Start Year : 2017

© Copyright Universiti Teknologi MARA Review Year : 2020
3. Opportunity Analysis
3.1) 3.1 Introduction
3.2) 3.2 What are entrepreneurial opportunities?
3.3) 3.3 Characteristics of an entrepreneurial opportunity
3.4) 3.4 Opportunity pull (market driven) and capability push (technology driven)
3.5) 3.5 Opportunity analysis process
3.6) 3.6 Opportunity analysis canvas
3.7) 3.7 SWOT Analysis
3.8) 3.8 Consumer Trend Canvas
4. Feasibility Studies
4.1) Introduction feasibility study
4.2) 4.2 Purpose of feasibility study
4.3) 4.3 Feasibility or viability of a business idea
4.4) 4.4 Composition of a feasibility study
4.5) 4.5 Market feasibility
4.6) 4.6 Organizational feasibility
4.7) 4.7 Technical feasibility
4.8) 4.8 Financial feasibility
4.9) 4.9 Feasibility canvas
5. Technology Venture Blueprint
5.1) 5.1 Introduction to Technology venture blueprint
5.2) 5.2 Outline of the blueprint
5.3) 5.3 Details of the blueprint
5.4) 5.3.1 Cover page
5.5) 5.3.2 Table of contents
5.6) 5.3.3 Executive summary?
5.7) 5.3.4 Product or service description
5.8) 5.3.5 Technology description
5.9) 5.3.6 Market analysis
5.10) 5.3.7 Marketing strategies using a social media as marketing tool
5.11) 5.3.8 Management team
5.12) 5.3.9 Financial Estimate
5.13) 5.3.10 Cash flow statement
5.14) 5.3.11 Income statement
5.15) 5.3.12 Balance sheet
5.16) 5.3.13 Project milestones
5.17) 5.3.14 Conclusion and appendices
6. New Product Development
6.1) 6.1 Introduction to new product development
6.2) 6.2 What is new product development?
6.3) 6.3 The importance of?new product development
6.4) 6.4 Products strategy option
6.5) 6.5 What is a new product?
6.6) 6.6 Classification of new products
6.7) 6.7 New product development process
7. Intellectual Properties
7.1) 7.1 Introduction
7.2) 7.2 Definition of intellectual property
7.3) 7.3 Benefit of intellectual properties
7.4) 7.4 The importance of intellectual properties to technology entrepreneurship
7.5) 7.5 Authority of intellectual property in Malaysia
7.6) 7.6 Types of invention protection
7.7) 7.7 Integrated circuit
7.8) 7.8 Commercialization of intellectual properties
7.9) 7.9 Licensing
7.10) 7.10 Outright sale
8. Commercialization of New Technology-Based Products
8.1) 8.1 Introduction
8.2) 8.2 Commercialization
8.3) 8.3 Commercialization options for R&D
8.4) 8.4 Business and technology incubators
8.5) 8.5 Technology life cycle
8.6) 8.6 Technology life cycle and the market
9. Financing of Technology-Based Ventures
9.1) 9.1 Introduction
9.2) 9.2 Access to Finance for Technology-Based Ventures
9.3) 9.3 Stages of Financing
9.4) 9.4 Sources of Financing
9.5) 9.5 Financing Choice: Debt vs. Equity Financing
9.6) 9.6 Financial Statement

Faculty Name : FACULTY OF BUSINESS MANAGEMENT Start Year : 2017

© Copyright Universiti Teknologi MARA Review Year : 2020
10. Business Growth Strategies
10.1) 10.1 Introduction
10.2) 10.2 Business growth
10.3) 10.3 Increase in demand of companies existing product
10.4) 10.4 Expansion and development of new market
10.5) 10.5 Diversification into new product and new market
10.6) 10.6 Implications of growth
10.7) 10.7 Growth strategies
11. Business Exit Strategies
11.1) 11.1 Introduction
11.2) 11.2 Reasons for exit
11.3) 11.3 Non-performing venture exit
11.4) 11.4 Harvesting high performance venture
11.5) 11.5 Exit barriers
11.6) 11.6 Exit process
11.7) 11.7 Entrepreneurial phases and exit strategies
11.8) 11.8 The significance of business exit
11.9) 11.9 Significance to entrepreneur
11.10) 11.10 Significance to venture
12. Technology Idea Based Business Blueprint Presentation
12.1) Group Presentation on the Technology Based Business and Blueprint Report

Faculty Name : FACULTY OF BUSINESS MANAGEMENT Start Year : 2017

© Copyright Universiti Teknologi MARA Review Year : 2020
Assessment Breakdown %
Continuous Assessment 100.00%

Details of
Continuous Assessment Assessment Description % of Total CLO
Assessment Type Mark
Case Study Written Report 20% CLO1
Group Project Presentation and Written Report 40% CLO2
Group Project Presentation and Blueprint (Written 40% CLO3
Report)

Reading List Recommended

Text Ismail Ab. Wahab, Zanariah Zainal Abidin, Hardy Loh Rahim,
Zarina Salleh, Rohana Ngah, Hardi Emrie Rosly, Siti Zahrah
Buyong, Noor Faizah Mohd Lajin, Mohd Ali Bahari Abdul Kadir
& Azlin Shafinaz Mohamad Arshad 2017, Technology
Entrepreneurship, 1st Ed., 11, Global Mediastreet Sdn. Bhd.
Kuala Lumpur
Reference
Book Evers, N. Cunningham, J. & Hoholm, T. 2014, Technology
Resources Entrepreneurship: Bringing Innovation to the Marketplace.,
Palgrave Macmillan. New York
Kuratko, D. F. 2014, Entrepreneurship: Theory, Process,
Practice., 9th Ed., South-Western Cengage Learning. Mason
Oakey, R 201, High-Technology Entrepreneurship., Routledge.
London
Shah, R., Gao, Z. & Mittal, H. 2015, Innovation,
Entrepreneurship and the Economy in the US, China and
India., Elsevier Boston
Sodri Ariffin & Syahira Hamidon 2017, Introduction to
Entrepreneurship., 1st Ed., Oxford Fajar Sdn. Bhd. Selangor
Trott, P. 2012, Innovation management and new product
development., 5th Ed., Pearson Education. England

Article/Paper List This Course does not have any article/paper resources
Other References This Course does not have any other resources

Faculty Name : FACULTY OF BUSINESS MANAGEMENT Start Year : 2017

© Copyright Universiti Teknologi MARA Review Year : 2020