INTRODUCTION

Advertising and other forms of promotional activities should be viewed as

a means of implementing a communication strategy. Unlike personal selling and
some sales promotion and public relation techniques, advertising is an impersonal
means of communication. It is an impersonal communication to groups that is
paid for by an identified sponsor. It focuses of persons, rather than upon
individuals. Marketers cannot tailor advertising messages’ to the peculiarities of
individual consumers, but aim at the group. In addition, the advertisement
feedback mechanism is not as precise as it is in personal selling. Advertising is
impersonal and is addressed to groups. An identified sponsor pays for
advertising. Each advertising message indicates who the sponsor is. Furthert,
means of promotion is paid. Unlike publicity, it is not free. Advertising is a
means of reaching groups. It is a form of mass communication. This method of
promotion enables the marketer to address large numbers of target consumers at a
low cost per consumer contacted

Adverting is a only one element of the promotion mix, but it often takes
special prominence in the overall marketing mix design. Because of its high
visibility and pervasiveness, it is an important social and economic topic in
Indian society.

What is advertising?

The word advertising originates from a Latin word advertise, which means
to turn to, the dictionary meaning of the term is “To give public notice or to
announce publicly”. Advertising may be defined as the process of buying sponsor
–identified media space or time in order to promote a predictor an idea. It is
perhaps the most visible of the all the elements in the promotion mix, and is,
therefore, subject of much criticism from consumer groups. It is also subject to
Government regulation.

The American Marketing Association, Chicago, has defined advertising as

a “any paid form of a non personal presentation or promotion of ideas, goods or
surmises, by an identified sponsor”.

OBJECTIVES

 To know the influence brand ambassador on the product.

 To evaluate the schemes offered by the Johndeere
 To know the influence of media on the consumers.
 To know the sales promotion activities of the company.
 To know the customer’s choice towards different media of advertising.
 To know the customer’s priority towards different attributes of
advertisements.
 To know the importance of Brand ambassadors.
 To know the effectiveness of sales promotional strategies.
 To analyze the quality of after sales services being provided by Johndeere.

RESEARCH METHODOLOGY.

Methodology is a way to system ethically so we the research problem

while, deciding about the method of data collection to be used for the 3 rd day the
researcher should keep in mind two types of data.

Primary data
 The primary data are those, which collected for the first and thus happen to
be in original character.

We collect during the course of doing experiment in are experimental

research but in case if research of descriptive type and perform surveys them we
can obtain either through direct communication or through observation or
through interviews there are several methods of collections primary data they are.

Secondary data

The secondary data on the other hand are those which have already been
collected by someone else and which already have been passed through the
statistical process. Secondary data means that are already available i.e. they refer
to the data analyzed by someone else, when the researcher utilizes secondary data
them he has to look into wariest sources in this case it certainly contented with
the problems that are usually associated with the collection of original data,
secondary data may either be published or unpublished data, these may be
available in trade journals public records, reports, prepared Indies fields.

Scope of the study

The scope of the study is to know the advertisement and sales promotion of
people towards Etcher tractors in terms of products, price, place and promotion.
The present study covers a brief profile of Venkataramana Automobiles,
Khammam

Authorized dealer of Johndeere. It looks into the way in which media

advertisements create brand awareness in the minds of the customers. The study
sorts to explore the opinions of the respondents about the advertisements and
sales promotions of Johndeere.
 The study also sought to explore the expected attributes of advertisement
from the customer’s point of view.

Sample size

For conducting the survey the sample size 100, which is selected randomly

Limitations

 The study is subject to the following limitations. For instance,

advertisement & sales promotion of people change over a period of time
further.

 The study results can be applicable to comparable place only besides these
limitations like time, cost, and efforts cannot be ignored.

 The sample selected is on the basis of convenient random sampling.

 The Limited period of 6 weeks for the project was not sufficient to conduct
study in details.