NAGEMENT (CBME1)

OPERATION MA

comp et it iv e
PRIOR IT IE S
Presented by:Chavez, KRISTINE
Ubungen, ARIELLE MONIQUE
COMPETITIVE
PRIORITIES
Competitive priorities can
be defined as the areas of
an operational production
system that a
firm must adhere to in
order to meet the demand
of its markets under high
competitive conditions.
 5 dimensions of
competitive priorities
1. Cost
2. Quality
3. Flexibility
4. Delivery Performance
5. Innovativeness
 1. COST
Determined by lower-cost
operations by distributing
products or services at the
lowest possible price to satisfy
customers within the supply
chain or process operations.
2. quality
It is well known that the quality
of products or services is a
competitive tool in the market.
Quality can be divided into two
main factors, namely top quality
and consistent quality.
3. flexibility
Flexibility is a multidimensional
concept that encompasses three
main factors, namely
customization, variety and volume
flexibility.
4. delivery performance

Reliable and quick delivery of

goods, stock availability.
 5. innovativeness
Time-to-market, how quickly new product
s
or processes can be implemented.
3
 QUE S T I ON :
IS IT IM P OR T A NT fo r a
WH Y
co m pa n y to ha v e th e
busi ne s s /
m pe tit iv e p rio ri tie s?
above s a i d c o
th an k y ou for
lis te nin g!
refere nc e s :
https://managementheaven.com/competitive -
priorities-operations-management/

https://www.researchgate.net/publication/37333
9854_Competitive_Priorities_as_Operations_Man
agement_Strategy_Enablers