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Consequently, Nokia releases different mobile phone models targeted at attracting specific groups.
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Scribd. Dual Sim mobiles, for instance, are more of a benefit to retain the loyal customers from
switching to alternatives. Nokia distinguishes the market according to the different variables. This
approach will aid in the establishment of a specialized market for Nokia’s business and the
successful promotion of their concepts and products. A lavish life of Nokia brand was observed as
lesser popular after when people started adopting Samsung Galaxy smart phones and iPhones. VRIO
The VRIO framework is a set of four questions of: Value, Rarity, Imitability, andOrganization
(Barney and Hesterly, 2006). This will avert imminent down surge in market performance which is
likely to occur if these parameters cannot be accommodated appropriately. Synchronization -
Customers find it hard to switch product of same brand and also suffers from the loss of precious
information during the time of theft and loss of the mobile phones. Nokia designs such handsets and
differentiates those using distinguishing factors like Colors. 2. Psycho-graphical Segmenting: Nokia
marketers identified a number of people with differing psychological needs. Nokia handsets are high
in price compared to the features they offer. They always concentrated on mass media
advertisements, devoting asmuch as 65% of their total marketing budget to mass media. It highlights
the physical and psychological existence of its brand to create demand and a social and
psychological need of users to buy Nokia’s products. Targeting non-users presents another potential
strategy for the company. In order to maintain competitiveness, Nokia must examine alternative
strategies and adopt an extensive marketing plan to secure future triumphs. Monika finds a heavy
drop in the China market by 12 million devices because of the introduction of the new domestic
China make handsets. This will enhance the market share of the company (Forbes). The final blow to
the company came when it released Lumia 910 in 2012. Considering the present scenario, the
demand for cloud based systems is increasing and with the likes of Apple and Google providing a
pool of services in the form of APS, this is a great opportunity for the company to differentiate the
offerings and shoot up the sales in countries like Africa and India which is by far the huge customer
base for MONIKA Corporation. As of 2011 first quarter, Monika leads the global smart phone
market with 24 percentages and apple with 18 percentages. Financial Objectives: The penetration in
the Mobile handset markets in countries like Africa has been achieved in last five year p with the
help of basic feature phones. Authentically Social by Corey Perlman (MyBOD) Authentically Social
by Corey Perlman (MyBOD) The Story of Pharis Aboobacker.pptx The Story of Pharis
Aboobacker.pptx HPM Panther (Captan 50% WP) Presentation HPM Panther (Captan 50% WP)
Presentation Nokia marketing strategy 1. Weaknesses include technology backwardness and less
timeliness to market the products. Adopting the right strategies help companies find themselves in a
more advantageous position than their competitors when the economy strengthens again. The
technology advancement is however not so much faster in order to beat the rivals but still it has
highest brand equity in mobile phone manufacturing industry with more than 20 per cent sustained
market share. Takeovers, joint ventures and contractual agreements are some of the strategic
approaches that organisations can resort to, to gain international capabilities in research and
development as well as other sectors. The issues of globalisation and economic slump inter-react in
different ways and the consequences are varied for different industries and different organisations.
Firstly, refine messages highlighting the value of the product without slashing the price. The company
has also requested its employees to accept holiday time as pay in lieu of cash.
However, poor Market analysis which led to the delay in adoption of the drastic changes in the
smartphone revolution dwindled the company’s profitability leading to its absorption by Microsoft
in 2014. Robert Miles and Charles Snow identified another set of business strategies based in a
business's intended rate of product-market development. 14 They classify business units into four
strategic types: prospectors, defenders, analyzers, and reactors. The geographical segmentation
includes Asian, Middle Eastern and American etc. It holds only 7% of the market (IDC, 2012);
however, its customers are high-paying and loyal. The Customer is now market literate and
understands the seller very well. Nokia- Connecting People or Disconnecting Customers (2012), A
case study on N. Unleashing the Power of AI Tools for Enhancing Research, International FDP on.
The company relied on two firms only for the whole campaign, one for Asia and one for EMEA. To
be precise, in the simplest way, strategic decision-making is affiliated with the decision-making
process based on strategic issues. Kari Kairamo combined with the difficult trading conditions,
which Nokia was suffering a lot, with Ollila’s leadership, Nokia turned to. Band name-Nokia is
generally accepted by consumers. The plant's production has been shifted to Romania. Guy Maser
(2008) has given seven strategies to make the most out of a company's marketing expenditure during
difficult times (taken from Hill, 2008). Add Links Send readers directly to specific items or pages
with shopping and web links. Moreover, Nokia places a high value on technology innovation by
regularly launching new mobile phones and forging robust partnerships with local companies. Nokia
N8, Nokia 89 and 88 series are the models that it created for brand loyal and status conscious buyers.
The reason is that during bad times, the consumers tend to get more selective and would rather buy
from a company they have heard about than from one that they have not. If a company experiences a
downturn in its market position or persistent shortfalls in performance, the company managers are
obligated to investigate for causes and to take timely corrective actions. 7 Nokia as the largest
mobile phone company in the world is facing to stronger competition; its long-term dominance is
now challenged more than ever. Nokia now commands 75% of the cell phone market in India, which
has been possible through careful study of the customer needs, of how the customer uses the phone,
etc. Since technology is advancing Nokia is constantlyreviewing its’. Does this mean that Nokia N96
will lose market having. Finally, the 5Cs represents the various aspects about the customers, the
company, collaborators, competitors, and the operation climate. The company sold 113.1 million
phones during the fourth quarter which is 15% less than the year before and less than those sold in
the third quarter, which totalled 117.8 million. This is one of the competitive advantages of Nokia.
The struggles the luxury phone brand has gone through with the continually changing technology
and the success they have seen. Still the company failedto keep up with the market and booked
losses. Vertu: Nokia Luxury Mobile Phone for the Urban Rich. The American Psychological
Association, or APA, follows a certain guideline for writing research papers that has been adopted by
a majority of the scientific, business, and engineering communities. This is because of duplication
between Symbian and Nokia in certain areas such as marketing and operations. Firstly, refine
messages highlighting the value of the product without slashing the price.
This current mobile business value will match up to 2 percentage of the global Gross Domestic
Product. Nokia was the biggest mobile phone vendor, it had the largest spread out retail outlet stores,
had a variety of phones in its product line, and itsphones were not as bad compared to its
competitiors. Nokia’s strategy for future success revolves around the growth, transformation, and
development of their business, in response to the emergence of Apple iPhones. Nokia is slow in
penetrating new market and therefore losing customers. Therefore, Nokia could have carried out a
continuous analysis of its target market with an aim of understanding the new development in
technology consumption behaviour. An appealing poster outside such local vendor shops will do a
great Job. With the likes of Google and Apple's creating plethora of applications at the customer's
fingertips, it has become a necessity to satisfy the customers with faster and unconquered heights in
Customer Satisfaction. Nokia’s vision is a world where everyone can be connected. Digital Sales Sell
your publications commission-free as single issues or ongoing subscriptions. Finally, the target
market characterization has to do with understanding the needs and the preferences of the customers.
In an attempt to reduce costs, Nokia has temporarily stopped using outside contractors for the
production of mobile device engines (Ewing, 2009). Our products include academic papers of
varying complexity and other personalized services, along with research materials for assistance
purposes only. The great and sound elucidation of positioning is low price, high quality and
technology for all. For Later 0 ratings 0% found this document useful (0 votes) 74 views 58 pages
Nokia Analysis of Marketing Strategies With Respect To NOKIA 1 Uploaded by Mayank Jain AI-
enhanced title nokia best analysis Full description Save Save Nokia Analysis of Marketing Strategies
With Respec. Larger companies, which provide larger budgets for marketing, also make the larger
cuts during an economic downturn. As we know, there was a huge high-tech competition in Europe.
We have all had a Nokia phone once, so I hope this will be an interesting presentation for all of us.
Moreover, organisations should also study, understand and meet the expectations of the customers.
Investor Presentation Medirom Healthcare Technologies Inc. A lavish life of Nokia brand was
observed as lesser popular after when people started adopting Samsung Galaxy smart phones and
iPhones. The websites, television advertisements are the two prime targets for brand contact strategy.
The proposal is for developing phones more on AAAS I. E. Development of clouds for free software
usage first and with the growing demand, the Company can then move on to Pass. Let us write or
edit the research paper on your topic. Unleashing the Power of AI Tools for Enhancing Research,
International FDP on. The company is one of the largest in the telecom sector. A couple of years
back, it faced a similar situation when Blackberry phones were on demand fashion (Kotler, 2012).
Nowadays, nokia owns manufacturing concerns, research centres andsales representatives all over
the world. There is a wide variety of product to attract different segments of the customers.
Opportunities Nokia’s brand image provides a competitive advantage of getting high customer
attention over the introduction of a new product. Nokia sees to it that the quality remains the same
for all products whatever be the price point.
Video Say more by seamlessly including video within your publication. Keep on browsing if you are
OK with that, or find out how to manage cookies. To protect the market share, Nokia is answering
withy developing or acquiring complex, evolving technologies to use in the mobile industry. 21
Supplier power Score: supplier power is low Rationale: Nokia is extremely good at managing its
supply chain and component costs. It has provided it product in all mobile markets in. Samsung and
apple provides customers with such products. Nokia Technologies-develops and licenses technology
and the Nokia brand. At that time, although the suicide of the company’s. Sprint, a leading name in
mobile operators, does not represent a single Nokia model on the US website. Nokia’s essential focus
was development of the electronics sector. Nokia analyzes alternatives and decides on the Capital,
Credibility, Channel, Cooperation and Control. Help Center Here you'll find an answer to your
question. These consumer-friendly features are what drive the company to further work on its
marketing, Advertising, and Promotional activities to reach the target market. This could be in
anticipation of an estimated 10% reduction in sales (Ewing, 2009). Early Tech Adoption: Foolish or
Pragmatic? - 17th ISACA South Florida WOW Con. After Monika, it's Samsung with around 21
percentages. Still the company failedto keep up with the market and booked losses. This has brought
about remarkable results for the companies. For the company to know that, it ought to have got a
continuous assessment of its market strategy so as to ascertain any developments in its marketing
niche. It built phones for men and women, for all ages and uses. Nokia- Connecting People or
Disconnecting Customers (2012), A case study on N. A Comparative Study Of Business Strategies
Between Korea. The struggles the luxury phone brand has gone through with the continually
changing technology and the success they have seen. NikunjDaga. (2007). Nokia’s Marketing
strategies in India. Pay Per Click - PPC Foundation Pay Per Click - PPC Foundation
AdriannaBednarz Branding doesn’t mean logo - Easy guide to create a powerful branding for you.
Abramovich, G. (2008). Mobile handset market holds firm in economic downturn. The first selection
is based on the demands of individuals and business firms. In relation to the study the company
which has been selected is nokia. When it comes to budget, it is all about allocation of resources
which are enough for effective implementation of the marketing plan. GIFs Highlight your latest
work via email or social media with custom GIFs. The results of this alliance was Nokia Lumia 800
and 710 of which despite being successful in sales could not match the competitors’ dominance.
The other important business tactic of Nokia is greatly focussing upon the aspect of new market as
well as new product development strategy. Samsung and apple provides customers with such
products. How do hotel linen suppliers contribute to sustainable and eco-friendly pract. A study on
Financial Performance of ICICI Bank with special reference to loan. Still the company failedto keep
up with the market and booked losses. Nokia is following its customers into their homes and
workplaces, watching how the people hold their phones, how they charge them, how the illiterate
interact with them, etc. (Ray, 2009). The company makes in-depth studies on how their own
assumptions differ from the users'. The major distribution centers never run short of inventory this is
why the product availability is extensive and efficient (Damian and Calvin, 2012). This has brought
about remarkable results for the companies. To begin with, decisions about leadership are one of the
most disturbing problems. The further sections of the report shed light on Nokia’s current market
status in the mobile industry. Nokia also totally shut down its mobile phone production in Germany,
shifting production to Romania. Once you find something that you like, you can download them as
they are free. Mobirasenatorcar phone which is also referred to as talk man. McCarthy later grouped
these ingredients into the four. All this is done in consideration with the resources at the exposure of
a business. The company chosen for conducting the study is Nokia and according to the report Nokia
is currently dealing with issues pertaining to external business environment and corporate culture.
Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con. Nokia N8,
Nokia 89 and 88 series are the models that it created for brand loyal and status conscious buyers. To
protect the market share, Nokia is answering withy developing or acquiring complex, evolving
technologies to use in the mobile industry. 21 Supplier power Score: supplier power is low Rationale:
Nokia is extremely good at managing its supply chain and component costs. Band name-Nokia is
generally accepted by consumers. The technology advancement is however not so much faster in
order to beat the rivals but still it has highest brand equity in mobile phone manufacturing industry
with more than 20 per cent sustained market share. Applications for voluntary resignation package
will be accepted by the company until May 31, 2009, after which the scenario regarding layoffs will
be much clearer. Thirdly, provide innovative products and services that perform even during difficult
economic times, and invest in research and development in preparation for future downturns. Make
sure that you conclude the paper with authority and a strong sense of finality. Issuu turns PDFs and
other files into interactive flipbooks and engaging content for every channel. Nokia is the largest
mobile handset manufacturer in the world with a 40% market share. Fests like NOKIA India Fest
2011- PAN Indiafest is the first of its kind pan India college festival initiated by a youth brand. A
study on Financial Performance of ICICI Bank with special reference to loan. This, hopefully, will
help maintain its leading position in the market. In the year 1992 Nokia products had started
penetrating different markets.
It is a tool to analyze company’s resourcesand capabilities to discover their potential competitive
advantages or to identifycompany’s internal weaknesses (Barney and Hesterly, 2006). Michael, E.
Porter. (1985). Competitive Advantage: Creating a Sustainable Superior Performance. Free press.
This approach will aid in the establishment of a specialized market for Nokia’s business and the
successful promotion of their concepts and products. Keep on browsing if you are OK with that, or
find out how to manage cookies. The struggles the luxury phone brand has gone through with the
continually changing technology and the success they have seen. Brainstorm If you are working in a
group or team, then you can put your ideas together until you come up with a specific topic to
research and write about. 2. Make an outline An outline will give you visuals on your train of
thought. By continuing we’ll assume you’re on board with our. Nokia has a good reputation with
customers who have once used their products; this is a boost to their. The initiative was undertaken
to create a national level platform for students from all fields and turfs to congregate under one roof.
In its prime years, the company used to make a lot of profits which often went up to a tune of more
than 35% in almost all phones which it brought to the market. The mere outline of it is enough to get
students to start trembling. This is followed by Samsung which has a market share of 17. 5% (ET
Bureau, 2012). The company grew and in 1868 a second plant was started in Nokia. The Rise and
Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni. It will be a boon for people who
are not so financially blessed to buy an expensive smart phone. These consumer-friendly features are
what drive the company to further work on its marketing, Advertising, and Promotional activities to
reach the target market. Robert Miles and Charles Snow identified another set of business strategies
based in a business's intended rate of product-market development. 14 They classify business units
into four strategic types: prospectors, defenders, analyzers, and reactors. However, over time, rapid
globalisation has enhanced Nokia's competencies and capabilities internally and externally. The
strong branding and quality assured image of Nokia is the core reason for what Nokia is still able to
sustain in the market worldwide. This phone reconceived a lot of mixed reactions as some people
criticised it of being bulk and of big size (Laamanen, et al, 2016). If a company experiences a
downturn in its market position or persistent shortfalls in performance, the company managers are
obligated to investigate for causes and to take timely corrective actions. 7 Nokia as the largest
mobile phone company in the world is facing to stronger competition; its long-term dominance is
now challenged more than ever. QR Codes Generate QR Codes for your digital content. Are Human-
generated Demonstrations Necessary for In-context Learning. In an effort to cut costs, Nokia also
totally shut down its mobile phone production in Bochum, Germany. The other important business
tactic of Nokia is greatly focussing upon the aspect of new market as well as new product
development strategy. Nokia mobile phones won a great number of supporters around the world. It
specifically targets the high-income groups and professionals by its unique design, extra slim models
and high-on-technology features. If we compare according to price of mobile we found. Resources
Dive into our extensive resources on the topic that interests you. Despite that, writing research papers
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