16 November 2022

Global
Best Brand
Rankings 2022
The world's best brands, as chosen by consumers

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Methodology
Local Rankings
The brands in YouGov Annual Rankings were ranked based on YouGov BrandIndex’s Index score, which is a measure of
overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and
Reputation. Duplicate brands within markets have been removed, with the highest rank retained.

The Index Rankings chart shows the brands with the highest average Index scores between September 28, 2021 and
September 27, 2022. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores
from the previous 12-month period. Both scores are representative of the general population of adults 18+.

All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 6
months in the prior year’s period (as well as being currently tracked) to appear in the Improvers tables.

Global Rankings
Top 10 brands from each market were shortlisted, creating a group of 380 brands in 38markets.
Best Brand Rankings methodology assigns 10 points to 1st ranked brand, down to 1 point for 10th ranked brands in each
market.
The scores shown in the global ranking is the total points accrued by each brand across the 380-brand shortlist.

Learn more about YouGov BrandIndex

Find out your brand’s ranking

 Global
Top 10

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 Top 10
Ranked
per market

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 Top 10
Improvers
per market

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Thank
you
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