www.getwsodo.

com
www.getwsodo.com
www.getwsodo.com
www.getwsodo.com
www.getwsodo.com
www.getwsodo.com
www.getwsodo.com
www.getwsodo.com

Grow Your
Brand With
Viral Media
A SOCIAL MEDIA PRIMER
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www.getwsodo.com

Who Am I?

Anthony Lee
CEO Signalytics
Former COO Sixleaf
Former Content Manager H10
Consultant
Author
Speaker
Brand Owner
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Today We Are Going To Talk About Tiktok

§ 2.6 billion downloads

§ 1.1 billion monthly active users
§ App checked avg 8 times per day
§ Avg 52 minutes per day spent on app
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Why Leveraging Tiktok is Important for Ranking

Tiktok Statistics for Marketers:

Ø40 million the 100 million active monthly users in the US are over 18
ØAverage engagement is over 50%
ØRanks sixth in the world among apps for consumer spending
ØHundreds of percent year over year growth in in-app spending (in countries that offer that)
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Why Leveraging Tiktok is Important for Ranking

ØTiktok is where the attention is

ØAttention is the commodity
ØOne viral video can drive insane (external) traffic
ØAmazon LOVES external traffic
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Why Leveraging Tiktok is Important for Ranking

Got up to position 2,
settled at position 8
before eventually going
OOS

Keyword “smart LED strip

lights”
Search Vol: 14k+

100% Influencer traffic

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www.getwsodo.com

What You Can Do To Leverage Tiktok for Ranking

ØLeverage influencers
ØUse low coupon promotions
ØUse keyword embedded URLs
ØViral challenges
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www.getwsodo.com

How To Leverage Tiktok for Ranking

There are two main ways to leverage influencers:

-Shopping Influencers
-Niche Evangelists
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How To Leverage Tiktok for Ranking

With niche evangelists

you’ll be looking for
influencers who create
content that is aligned
with your brand and
products.
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www.getwsodo.com

How To Leverage Tiktok for Ranking

A shopping influencer
typically alerts their
following to deals and sales.
So it isn’t promoting the
merits of your product so
much as driving sales to a
great value.
 www.getwsodo.com
www.getwsodo.com

How To Leverage Tiktok for Ranking

To work with an influencer, first you must identify them.

Do this by
A) searching for niche related keywords in the Tiktok Search bar
B) searching for sale related keywords like “deals” or “coupons”
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How To Leverage Tiktok for Ranking

Searching these keywords will bring

up both users as well as hashtags
related to that keyword.

In this example, the search for

keyword “deals” brought up users
with “deals” in their name. These are
most likely shopping influencers.
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www.getwsodo.com

How To Leverage Tiktok for Ranking

Once you’ve identified the influencers,

you can either reach out to them
through contact information in their
bio or through Instagram direct
message (Tiktok direct message only
works if you are following and if they
have their mobile number
registered…so many don’t use it).
 www.getwsodo.com
www.getwsodo.com

How To Leverage Tiktok for Ranking

Simply send them a message explaining that you are a brand

owner and wish to inquire about “promoted posts.”

That’s it!
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www.getwsodo.com

How To Leverage Tiktok for Ranking

When utilizing shopping influencers, in many occasions it works best if

you offer a discount. However, it doesn’t need to be a deep discount.
30% to 40% is enticing enough.
So you can SLIGHTLY raise your prices, then give this discount and run a
low coupon promo and drive tons of sales.
 www.getwsodo.com
www.getwsodo.com

How To Leverage Tiktok for Ranking

Just create a general use

code and provide the
shopping influencer with
that code to share with
their audience.
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www.getwsodo.com

How To Leverage Tiktok for Ranking

The next thing, when

running any promotion, is
ensuring the right URL is
used to drive the traffic.
In our experience, keyword
rank increase occurs most
rapidly when that keyword
is in the referring URL.
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www.getwsodo.com

How To Leverage Tiktok for Ranking

Unfortunately, when using the Amazon “influencer”

program, product links are not created, and therefore
specific keywords cannot be added.
This does not mean you won’t rank. But it will be a general
increase to primary keywords (mostly title keywords) and
will take longer.
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www.getwsodo.com

How To Leverage Tiktok for Ranking

 www.getwsodo.com
www.getwsodo.com

How To Leverage Tiktok for Ranking

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www.getwsodo.com

How To Leverage Tiktok for Ranking

However, affiliates NOT using the influencer program can

take any URL you give them (including a keyword embedded
URL) and add their affiliate tag.

https://www.amazon.com/dp/B08GQ884ZW/ref=as_li_ss_tl?k=led+strip
+lights+bluetooth&linkCode=sl1&tag=madeuptag-
20&linkId=38b7f83fcd8a527c75bc56b8438f3424&language=en_US
 www.getwsodo.com
www.getwsodo.com

How To Leverage Tiktok for Ranking

Do this by creating the URL first.

I suggest an SMS share URL.
I believe Amazon likes their share URLs being used. And
since all activity through social media occurs on mobile
these days, the SMS link makes the most sense.
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www.getwsodo.com

How To Leverage Tiktok for Ranking

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www.getwsodo.com

How To Leverage Tiktok for Ranking

One thing that Tiktok is known for is perpetuating online

challenges.
One way for your brand to leverage Tiktok for it’s traffic, sales,
and subsequent ranking is by either participating or creating a
challenge.
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www.getwsodo.com

How To Leverage Tiktok for Ranking

Remember the
#bottlecapchallenge ?
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How To Leverage Tiktok for Ranking

Vinyard Vines took

advantage of this
trend by having
their mascot
participate and
garnered over 50k
likes!
 www.getwsodo.com
www.getwsodo.com

How To Leverage Tiktok for Ranking

ELF Cosmetics took it a step

further and paid an artist to
create a song called “Eyes,
Lips, Face” then launched the
#eyeslipsface challenge
resulting in over 7 BILLION
views
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www.getwsodo.com

How To Leverage Tiktok for Ranking

There is no way to know how much this increased sales for

either brand.
But this goes to show how you can gain exposure, sometimes
even for free (participating in a challenge) that will lead to
sales and ideally ranking on Amazon.
 www.getwsodo.com
www.getwsodo.com

Why Leveraging Tiktok is Important for Reviews

I’m going to explain

why Tiktok is
important for reviews
with a powerful
example.
This is a very popular
product on Amazon
right now.
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www.getwsodo.com

Why Leveraging Tiktok is Important for Reviews

That cute octopus made it’s

debut on Tiktok for the first time
near the beginning of May 2020
in a viral video.
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Why Leveraging Tiktok is Important for Reviews

The product hovered at

around a 45k BSR for
AWHILE until early May
when the product went
viral on Tiktok
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www.getwsodo.com

Why Leveraging Tiktok is Important for Reviews

Extracting the reviews and
sorting by date we can see
that in the 10 months since
it went viral this product
has amassed 619 reviews
for THIS ONE VARIATION
compared to the 150 it had
amassed in the two years it
had been listed prior
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www.getwsodo.com

Why Leveraging Tiktok is Important for Reviews

The math on that works out to 10x review

acquisition since becoming Tiktok famous!
 www.getwsodo.com
www.getwsodo.com

What You Can Do To Leverage Tiktok for Reviews

ØLeverage influencers
ØCreate content (participate in trends and challenges, or
educate and entertain)
ØIntroduce novel products
 www.getwsodo.com
www.getwsodo.com

What You Can Do To Leverage Tiktok for Reviews

Leveraging influencers we’ve gone over.

Creating content, we’ve given some examples of (Vine
Vinyards and ELF)
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www.getwsodo.com

What You Can Do To Leverage Tiktok for Reviews

Introducing novel products:

This is easier said than done.
Not every brand is set up for this.
BUT….something to think about…
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www.getwsodo.com

What You Can Do To Leverage Tiktok for Reviews

If you can source/create/offer a product that either

“STOPS the scroll”
Or
Can be demonstrated as superior
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www.getwsodo.com

What You Can Do To Leverage Tiktok for Reviews

Stopping the scroll with something DIFFERENT achieves

so much in terms of gaining attention.

Demonstration is a powerful and underutilized

psychological trigger.
 www.getwsodo.com
www.getwsodo.com

How To Leverage Tiktok for Reviews

In the instances where you can own the customer

information, you should have a means to reach
out to them and ask for their feedback in the form
of a review.

Here is our follow up flow that we stagger out over

7, 9, 11, 13, etc days after delivery when we do
promotions into a chatobot.

(*note. It is not advised to send Tiktok traffic to

Messenger, but rather a web-based bot.)
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Why Leveraging Tiktok is Important for Sales

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www.getwsodo.com

Why Leveraging Tiktok is Important for Sales

The jump from around 30k BSR to 6k for the

automatic door lock in its category represents
a difference between around 9 to 10 sales a
day up to over 40!
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www.getwsodo.com

Why Leveraging Tiktok is Important for Sales

 www.getwsodo.com
www.getwsodo.com

Why Leveraging Tiktok is Important for Sales

For this pin cushion pad, the jump from a BSR

of 700 to 200 meant a doubling of sales, from
around 600 units per day to 1200.
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www.getwsodo.com

Why Leveraging Tiktok is Important for Sales

 www.getwsodo.com
www.getwsodo.com

Why Leveraging Tiktok is Important for Sales

For the 3D Filament Pen, a BSR in it’s

category of an average of 5000 jumped up to
around 500, representing a jump in daily sales
from around 50 up to over 275!
 www.getwsodo.com
www.getwsodo.com

What You Can Do To Leverage Tiktok for Sales

Tiktok is a fantastic place to increase sales because of the way their FYP
algorithm/AI works.
Content featuring your brand/products gets massive exposure to total
strangers who, ideally, are interested in what you have to offer. This can
happen instantly, and continue to happen for days. Or this can happen
gradually over weeks, or suddenly after months, allowing for a fairly steady
stream of sales to come in after the initial effort of putting out the content.
 www.getwsodo.com
www.getwsodo.com

What You Can Do To Leverage Tiktok for Sales

ØGet influencers to promote your products in their posts.

ØCreate educational or entertaining content yourself.
ØRun ads or hire an agency to run ads promoting your products.
 www.getwsodo.com
www.getwsodo.com

How To Leverage Tiktok for Sales

Another way to leverage

influencers:
Tiktok’s creator marketplace
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www.getwsodo.com

How To Leverage Tiktok for Sales

Sign up for a business

account at ads.tiktok.com
and verify your business.
Then you can apply to gain
access to the marketplace.
Create a campaign and then
communicate with
influencers.
 www.getwsodo.com
www.getwsodo.com

What You Can Do To Leverage Tiktok for Sales

Two hacks for growing your brand’s Tiktok presence:

1. Multiple accounts
2. Multiple posts
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www.getwsodo.com

What You Can Do To Leverage Tiktok for Sales

Multiple Accounts
This user, “amazon.things” created multiple
accounts within the same theme, testing various
video types to find one that worked.
 www.getwsodo.com
www.getwsodo.com

What You Can Do To Leverage Tiktok for Sales

Multiple Posts
The idea here is, if you post the same content
several times using different text/hashtags, one
may go viral where the others didn’t.
 www.getwsodo.com
www.getwsodo.com

Why Leveraging Tiktok is Important for Branding

Tiktok creator and brand

owner that has
amassed over 600k
followers by making
content largely about
her life and her brand.
 www.getwsodo.com
www.getwsodo.com

Why Leveraging Tiktok is Important for Branding

Managed to gain over

1600 sales to her Etsy
store in just five
months.

For Etsy, that’s pretty

significant.
 www.getwsodo.com
www.getwsodo.com

Why Leveraging Tiktok is Important for Branding

This creator/brand
owner has even less
followers.
 www.getwsodo.com
www.getwsodo.com

Why Leveraging Tiktok is Important for Branding

Yet still managed

almost 5,000 sales
inside of eight
months on her Etsy
store.
 www.getwsodo.com
www.getwsodo.com

What You Can Do To Leverage Tiktok for Branding

ØHave a presence for your brand

on social media platforms
(including Tiktok).
ØEntertain and/or educate people
and build a following.
 www.getwsodo.com
www.getwsodo.com

How To Leverage Tiktok for Branding

Be the face of your brand

and create content about
you, your journey building
the brand, and the
brand’s values (sprinkling
in plenty of your own
personality.
 www.getwsodo.com
www.getwsodo.com

How To Leverage Tiktok for Branding

If that’s intimidating, then hire a brand evangelist.

Find someone who LOVES your products (who is also
active on social media) and hire them to be your brand
ambassador.
 www.getwsodo.com
www.getwsodo.com

How To Leverage Tiktok for Branding

That person’s job will be to create content EVERY day (not

just for Tiktok).
That content will evangelize your products, share
messages that resonate with your brand’s values, as well
as let the ambassador’s personality shine through.
 www.getwsodo.com
www.getwsodo.com

How To Leverage Tiktok for Branding

This will build a loyal following for your brand.

Then your ambassador can also reach out and collaborate
with other influencers, bringing more people into your
audience.
Your audience will then reward you every time your brand
holds a sale, launches a product or otherwise has an offer.
 www.getwsodo.com
www.getwsodo.com

Why Leveraging Tiktok is Important for Growth

Tiktok is the fastest place you can grow an audience of raving

fans.
These people can serve as your buyers, your testers, your
testimonials, and your research and development. All very
important to growing brands.
 www.getwsodo.com
www.getwsodo.com

What You Can Do To Leverage Tiktok for Growth

ØBuild an audience.
ØConnect with that
audience.
ØPull them into the brand
fold.
 www.getwsodo.com
www.getwsodo.com

How To Leverage Tiktok for Growth

Lots of ways to connect and

engage with your audience, but
one of my favorite is with polls.

This is a great way to test

designs, new product ideas,
etc.
 www.getwsodo.com
www.getwsodo.com

How To Leverage Tiktok for Growth

Another great way to grow your fan-base is by leveraging user generated

content.
It’s human psychology to not want to have to put much effort into vetting
every product or service.
We rely a LOT on testimonials and other cues from people we identify with.
User generated content helps with this in a BIG way.
 www.getwsodo.com
www.getwsodo.com

How To Leverage Tiktok for Growth

Whether you are working with “influencers” or “brand

advocates” or a “VIP customer” group, have them
create content and then allow you to repurpose it.
 www.getwsodo.com
www.getwsodo.com

How To Leverage Tiktok for Growth

 www.getwsodo.com
www.getwsodo.com

How To Leverage Tiktok for Growth

ØFeature on your website

ØRepost on your social media
ØUse in ads
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www.getwsodo.com

Recap On How To Leverage Tiktok

ØUtilize influencers of all sizes

ØCreate a brand presence and post content
ØBuild a community around your brand and leverage
UGC
ØCross post from Tiktok to other platforms
 www.getwsodo.com
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Q&A
Reach me at:

Anthony@signalytics.ai

@anthonylee991

@anthonylee991

AnthonyLee991