1905

Improving Accuracy Efficiency, an

ICT BETTING
Sapkota, Aryas
Executive Summary:

This executive summary outlines a project focused on enhancing sports betting efficiency and
how I decided to start a sports betting agency on my own. As a personal sports bettor with a
few months of profitable experience, this project will aim to leverage data driven insights,
market research, and industrial knowledge to make the correct decisions and to achieve
profitable success. The primary objective is to optimize the sports betting process by minimizing
errors, learning how to read trends in the market. The second objective is to assess the
feasibility and potential of establishing a sport betting agency, leveraging data analytics and
market research.

Approach: The project will follow the DMAIC methodology to identify opportunities for
improvement in the sport betting process. Data analytics and statistical tools will be employed
to analyze sports data, and operational metrics.

Data: Various data sources will be used such as sports data, betting data, customer data.

Problem Statement:

The sport betting process currently lacks accuracy and efficiently which is resulting in errors
being made frequently, dissatisfied customers, and potential revenue loss. Additionally, there is
a need to evaluate the feasibility of starting a sports betting agency to capitalize on market
opportunities. To address these issues, an improvement initiative is required for betting
efficiently and error reduction, along with a thorough market analysis to assess the viability of
establishing a sports betting agency.

With a few months of good profit, I went ahead and decided to start an agency and group
where members could join for a fee and gain access to all my bets giving them the opportunity
to place the same bets and to grow with me. My group is currently on discord and is privately
membership based to gain access to all my channels and picks. I have a few additional partners
who also help with making the right picks daily. We aim to develop a more detailed business
plan in the future as we become more and more experienced for the establishment of a
polished and well-known sports betting agency. I started this agency around mid-June and have
about 200 members so far, but I believe that we will grow even more! We will be leveraging and
leaning with market research and operational optimization to create a profitable and customer-
based betting agency. With these efforts, we strive to position ourselves a leading player in the
betting industry while providing great betting experiences and maximizing potential business
opportunities and a huge growth potential.

My main challenge as of now is to try and expand to get more exposure and to have an accurate
forecast when making those daily sports bets. We have a decent following now but want to
expand and become a well-known agency.
Business Case:

The sports betting discord community, currently compromising of 528 members recognizes the
need for enhanced exposure and engagement. By implementing targeted marketing strategies,
including channel expansion and improved branding, my community aims to attract a wider
audience of sports enthusiasts and bettors. The goal is to increase engagement rates and overall
member satisfaction. Even though my agency is only about two months old, I am proud of the
success I have achieved so far and cannot wait to see how far I can go.

Goal Statement:

AT ICT Betting, I am aiming to improve our marketing strategy to increase our business and
expand our clientele all over the world. I want to utilize our social media page more to reach out
to more followers for them to join our discord and to get private and knowledgeable access to
our picks. Everyday millions of people place bets on sports and with most people being exposed
to the market and throwing themselves into the water without doing any proper research.
When betting on sports you must look at many different angles and odds. Injuries to players,
weather, a player’s consistency, team’s consistency all are important factors to consider. As of
now we only market on Twitter for people to join the discord since there is a community on
twitter where there are many different groups and users that are all trying to make profits from
sports betting.

As you can see on our twitter, we get a decent number of views but not a lot of interactions
despite having a good number of members on our discord page as we just recently started it up.
We currently only have 11 followers on twitter.

Twitter Post
Our discord page on today’s date August 2, 2023 has 528 members.

The Discord Page

These topics are our channels where we have discussions with all our members on different
sports and put in our daily input and takes.
This is the research channel that we have currently which is a bot that gives you information
about how a player/team is doing. You could ask the bot any question.

For example:
How many runs are the Red Sox averaging the past few games.
How many runs is the starting pitcher for todays red sox game averaging.
How many hits did Rafael Devers have last game?

All our members have access to this and use this daily to lock in picks.
Operational Definitions:

Odds – Lower odds imply a higher probability of something happening while higher odds
suggest a lower probability.
Team Props – Example: Team Total Goals, Team Total Points, Team Rebounds, Team Touchdowns
Player Props – Player Points, Player Penalties, Player Assists.
Brand Identity – Consistent visual and messaging elements in order to represent a brand.
Social Media Engagement – Level of interactions and participation occurring on platforms
including likes, comments, shares.

Project Impact:

My personal experience as a sports bettor over the past few months since turning 21 has been
both eye-opening and rewarding. Through data analysis, identifying trends, and by conducting
market research, I have achieved a good number of profits in the sports betting industry. This
successful track record of mine has fueled my ambition in which I took the chances and
possibility of establishing a sports betting agency soon. As a full-time college student, it can be
hard to work a job but for the past few months betting has kind of been like a part time job/
side hustle. The risk is high, but the reward can also be very high. Sports betting has allowed me
as a college student to have a decent amount of savings and pocket money which I am very
grateful for.

1. Entrepreneurial Pursuit:
As I am currently considering the prospects of starting a sports betting agency, the
project’s impact is very clear in my personal and professional growth. The experience
that I have gained the past few months with betting and conducting data analysis has
created a new passion for entrepreneurship which has given me valuable insight in this
industry.

2. Market Understanding:
By engaging in data driven betting and market research this has allowed and deepened
my understanding of how the landscape of sports betting really is. The knowledge I have
acquired in identifying profitable opportunities, taking/managing risks and by looking at
customer preferences will be key in shaping my agency.

3. Potential of Profitable Business Venture: The consistent profits earned during my

journey can highlight the potential profitability of a well-structured sports agency. By
arming ourselves with data driven decision capabilities the agency can position itself
strategically to capture a share of the market.

4. Responsible Betting: With my agency and the potential growth to become even bigger, I
recognize the importance of promoting responsible betting practices. My project can
also extend to advocate for responsible and safe gambling by providing the right tools to
 everyone interested. I want to be able to market and promote safe gambling as well as
knowing when to stop if members or people are taking it to extreme levels which is
impacting them personally.

Project Timeline:

April 3, 2023 - Turned 21 – Legally allowed to start betting.

April 4, 2023 - Made my first bet which made me $86

Between this time, I lost a lot of $ placing bets without doing any proper research.

May 23, 2023 - Officially Launched Discord

August 6, 2023 - Discord has 728 members.

All members paid $10 fee.
728 X 10 = $5,280 profit made by users joining the Agency

DMAIC

Define Phase

In this phase I can understand and seek out my target clients where I would be able to
potentially collaborate with bigger agencies to gain more exposure and insight into this market.

Strenghts Weaknesses
Data Driven Approach High Risks
Passion/Motivation Marketing
Market Understanding Social Media Presence
Experience and sports knowledge $10 price to gain access

Oppurtunities Threats
Market Demand: Growing popularity of Other discord pages/larger social
sports betting. following than us
We are new so people may not trust our
New Agency so still have a lot of time to picks right away
learn new things Gambling addiction
Measure Phase
In this phase, I am measuring what other big discord agencies are doing, looking at their social
media presence, promotions, etc. I am new to this so I am trying to see how I can improve ways
to my discord agency to give out more promotions to reach more people! A lot of agencies do
giveaways often so they can reach out to more people. As you can see on the screenshots below
this agencies tweet of doing a giveaway reached about 47,000 people.
As of now there is a very big lack of consistency on our social media pages, but that is due to all
our members being on discord only as a huge group chat. When I look at other agencies, I see a
very large social media presence and a lot of activity and interactions as well. I am aware that to
reach a bigger status then. I believe we can improve this by posting on social media platforms a
lot more compared to just posting on discord. I have even thought about removing the $10
entry fee so that more members could join our discord, but we would have to market and
advertise our product on those social platforms.
This is another discord page where they do sports betting and this page recently made over
$1,000,000 in earnings in about 20 days. They started betting about a year ago in April of 2022
and already have a following of 28,000 members with a $50 membership fee monthly.

Analyze Phase

During this phase, I noticed that some people were not joining my discord page due to the
associated fee when you first join up and I wasn’t sure of what steps to take. I knew that my fee
compared to other discord pages and agencies was already relatively low, but I felt like I needed
to gain more members to become something bigger. I decided to remove the $10 membership
fee and saw a pretty big difference in what happened. I gained a following of around 7-800
members as I told my discord members to go promote the invitation link. I know I lost out on a
good joining fee, but it will all be worth it in the end.

Improve Phase

The following statistics are from discord where you are able to see an significant increase in my
discord channel growth. By removing the $10 join up fee more than 800 members are now a
part of my agency and I believe that I will continue to grow even more. As of now I have locked
the agency and have started up the $10 join fee again. The member growth clearly shows the
growth of my business and can see that this is in industry that is growing and growing each day.

Before removing fee

After removing fee

Control Phase

In the control phase, we will manage how to

Maintain clear
communication and
guidelines

Regular Engagement
Active moderation
and Events
Assign a team of
Host regular events,
moderators who are
discussions to keep
responsible for
community engaged.
enforcing my
Give discounts,
community guidelines
giveaways and chances
and rules
to win something.

Content Management
Maintain organized Verification and access
channels for different control: Implement a
topics with my agency. process to ensure that
Catergorize discussions only legitimate
related to different members can gain
sports, events, player acccess to my server
updates.

Lessons Learned:

In the landscape of sports agency and marketing, the key lesson learned I believe centers on the
big factor of constantly innovating and evolving new ideas and trends. To thrive, sports agencies
must remain to shifting trends and fans. By embracing change, agencies will develop marketing
strategies to reach their audience on a more person level. Being able to control an agency with
new ideas and to take risks when placing bets sets this growing industry a part. Finally, I want to
say that I am excited to see how far I can get with this sports agency journey, I am very proud of
the progress I have made so far and can’t wait to keep on betting.