Professional Documents
Culture Documents
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WHAT I KNOW
* ADOBE: PHOTOSHOP, ILLUSTRATOR, INDESIGN & DREAMWEAVER * MICROSOFT OFFICE * MAJOR QR CODE PLATFORMS * GOOGLE ANALYTICS & ADWORDS *
WON
BYU PUBLIC
JUD KENNEDY
FLUENTLY
I READ, SPEAK & WRITE
PORTUGUESE
AT SCHOOL
* AWARDED FULL-TUITION SCHOLARSHIP BASED ON ACADEMIC MERIT * WROTE BRAND MODEL & CREATIVE BRIEF FOR GATORADE POWDER
WHAT I DO
COMMUNICATIONS ADVERTISING
BRIGHAM YOUNG UNIVERSITY
* Created social marketing strategy for Simone France Skin Care, including day-to-day maintenance outlines, weekly reporting & administration of clients Facebook and Twitter profiles * Visits to simonefrance.com increased by 235% & monthly active users increased by 226% * Assisted managing director on mobile strategy creation for Bullfrog Sunscreen. Including mobile website creation, mobile application sponsorship and mobile search engine optimization strategy
I ACCOMPLISH
* V.P. of Marketing for the BYU Rotary Club where I increased freshman membership by 152% * Religious volunteer in Brazil for two years * I instructed over 250 volunteers in presenting, goal setting & learning Portuguese * Studied Hebrew, Judaism & Islamic history in Jerusalem for four months
CLASSES
* STRATEGIC AD CAMPAIGNS PASSIONATELY DISCOVER RESEARCH-BASED, * ADVERTISING ACCOUNT living STRATEGICALLY-SOUND BIG IDEAS MANAGEMENT abroad * MEDIA LAW & ETHICS * PERSUASIVE WRITING * MEDIA ADVOCACY & SOCIAL ASSISTANT MARKETING DIRECTOR APR-AUG 2008 SOCIAL MEDIA DIRECTOR JAN-MAY 2011 CHANGE REMEDYMD INC. SANDY, UT REMEDYMD INC. SANDY, UT * STRATEGIC ACCOUNT PLANNING * Created & managed company Facebook & Twitter profiles * Wrote & oversaw distribution of press releases on * ADVERTISING RESEARCH METHODS * Doubled weekly average of qualified leads by implementing product launches & new clients * MEDIA PLANNING & STRATEGY search engine optimization and Google Adwords initiatives * Designed & wrote product brochures * PRINCIPLES OF STATISTICS WEB DEVELOPER MAY-OCT 2005 ASSISTANT HEAD BASKETBALL COACH 2008-2009 * INTERMEDIATE SCUBA DIVING REMEDYMD INC. SANDY, UT THE WATERFORD SCHOOL SANDY, UT * INTRODUCTION TO INTERIOR * Head coach of junior varsity and assistant varsity coach * Wrote content for website & oversaw day-to-day DESIGN in charge of scouting and skill development website maintenance
WHAT I WANT TO DO
years
WHO I KNOW
MICHAEL MATTHEWS
FOUNDER & MANAGING DIRECTOR THE MOBILE CULTURE MIKE@THEMOBILECULTURE.COM 646.957.6282
REID MONSON
HEAD BASKETBALL COACH THE WATERFORD SCHOOL 8MONSONS@COMCAST.NET 801.541.9934
DOUGLAS MCKINLAY
PROFESSOR OF ADVERTISING BRIGHAM YOUNG UNIVERSITY DOUGLAS_MCKINLAY@BYU.NET 801.361.2530