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  • Celebrity-Persona Parasocial Interaction Scale Bocarnea & Brown

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    Shamsa Kanwal
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    The Celebrity-Persona Parasocial Interaction Scale (CPPIS) was developed by Bocarnea and Brown in 2007 to assess the extent of parasocial interaction (PSI) experienced by individuals with their favorite celebrities or public figures. The scale aims to measure the degree to which individuals form one-sided relationships or attachments with celebrities through media exposure, such as television, film, social media, or other forms of entertainment.

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    Celebrity-Persona Parasocial Interaction Scale Bocarnea & Brown (1)

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    The Celebrity-Persona Parasocial Interaction Scale (CPPIS) was developed by Bocarnea and Brown in 2007 to assess the extent of parasocial interaction (PSI) experienced by individuals with their favorite celebrities or public figures. The scale aims to measure the degree to which individuals form one-sided relationships or attachments with celebrities through media exposure, such as television, film, social media, or other forms of entertainment.

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    95 views6 pages

    Celebrity-Persona Parasocial Interaction Scale Bocarnea & Brown

    Uploaded by

    Shamsa Kanwal
    The Celebrity-Persona Parasocial Interaction Scale (CPPIS) was developed by Bocarnea and Brown in 2007 to assess the extent of parasocial interaction (PSI) experienced by individuals with their favorite celebrities or public figures. The scale aims to measure the degree to which individuals form one-sided relationships or attachments with celebrities through media exposure, such as television, film, social media, or other forms of entertainment.

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    Handbook of Research on Electronic Surveys and Measurements Rodney A. Reynolds ‘Azusa Pacific University, USA (on leave from Pepperdine University, USA) Robert Woods Spring Arbor University, USA Jason D. Saker Regent University, USA Idea Group IDEA GROUP REFERENCE Hershey « London » Melbourne » Singapore Chapter XXXIX Celebrity-Persona Parasocial Interaction Scale Bocarnea Kegent University USA William J. Brown Regent Universiy, USA BACKGROUND The celevin-persona parasocial interaction scale (CPPI is designed to measure how media ‘consumers form parssocial relationships with ‘elebrites or popular fetonal characters. A parasocal relationship is defined as an imagi- ray interpersonal relationship between a media ‘consumer and a media persena (Horton & Wohl, 1956). Prsonacanbe el peopl, suchas acters, athletes, and performing arts; or they can be fictional characters, suchas Susan i he televi- sion serial Desperate Howewives, a character Played by ates Tee Hatcher of Indian Jones, a character inthe fl, Raers of the Lost Ark, played by acto Harrison Fed “The CPPLis derived fron several ater pub lished parasocal ston scabs, inluding Rubin, Perse, and Powell(1985), Cae and Leets(199), and Auter & Palmgreen (2000). While most arasocialinteractionscalesae designed ome sure the suength of paasocl relationships that

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