Reg. No.

Question Paper Code : BS2171

M.B.A. DEGREE EXAMINATION, AUGUST/SEPTEMBER 2017.

Third Semester

Operations Management

DBA 7072 — PRODUCT DESIGN AND DEVELOPMENT

(Regulations 2013)

Time : Three hours Maximum : 100 marks

Answer ALL questions.

PART A — (10  2 = 20 marks)

1. Define product. Give an example.

2. What are the characteristics of product development?

3. What is product planning process?

4. Define concept generation.

5. What is concept scoring?

6. When do you use platform planning?

7. Define Industrial design.

8. What is robust design?

9. What is IPR? Give an example.

10. What is ‘patent transfer’?

PART B — (5 × 13 = 65 marks)

11. (a) Discuss the various types of products, cost, challenges and advantages of
product development. (13)

Or

(b) How will you adopt to product types? Show the evaluation, decay curve
and cost expenditure curve in product development? (13)
12. (a) Explain the steps involved in product planning process. (13)
Or

(b) Explain the following :

(i) Product life cycle (6)
(ii) Technology life cycle. (7)

13. (a) Describe the importance and methodology of concept selection and
screening. (13)
Or

(b) Define modularity. Discuss the implication, Establishment and Delayed

differentiation in platform planning. (13)

14. (a) Write short notes for the following :

(i) Design for manufacturing (6)
(ii) Value Engineering and Ergonomics. (7)
Or

(b) Elaborate the steps involved in collaborative product development and

scoring model. (13)

15. (a) Explain the procedure involved in obtaining patent and ownership. (13)
Or

(b) Write short notes for the following :

(i) Patent searches and application (6)
(ii) Patent infringement and New Developments. (7)

PART C — (1 × 15 = 15 marks)

16. (a) Take you own case study of an Individual product with regard to an
automobile product. Show the detailed product life cycle and technology
life cycle of that particular products and explain them in detail. (15)
Or
(b) How does international patent law is useful to our Indian scenario. Show
some products which are applicable to this international patent law.
Explain the procedure involved in that process? (15)

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2 BS2171