Professional Documents
Culture Documents
Electronic Media
Instant
Email
Messaging
Social Information
Networks and Media
Reference Materials
•Indiscriminate Use
•Low-Value Messages
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 12
Workplace E-Mail
•Accessing Messages
Advantages
•Sending Messages
•Scheduling Messages
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 13
Planning E-Mail
Purpose
Policies
Email Hygiene
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 14
Planning E-Mail
Analysis
Information
Organization
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 15
Writing E-Mail
•Quality
•Subject Line
•First Words
•Emoticons
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 16
Completing E-Mail
Revising Producing
Proofing Distributing
Rapid
Rapid Response
Reduced
Reduced Costs
Response Costs
Conversation Wide
Conversational
Aspects Availability
•Security Issues
•User Authentication
•Logging Messages
•Incompatibility
•Spim Messages
•Nonverbal Cues
•Opportunities
•Challenges
Website Links
Content
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 28
Tips for Organizing
• Brainstorm likely usage scenarios
• Identify likely entry points
• Map out entry points and target data
• Help visitors find the site’s top level
• Provide options for finding information
• Be consistent with labels and links
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 29
Drafting Web Content
Inverted Pyramid
Build Trust
Style
Information Skimmable
Chunks Format
Concise Link
Global Audience
Names
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 30
Summary of Discussion
Training Marketing
Selling Recruiting
•Recording
•Distributing
Electronic Media