In July 28, Walmart announced the defeat in German’s retail market after eight

unrewarding years. It would sell all 85 franchise stores to Metro Group, which was its
major competitor, and got a lost in $1 billion. Susan Susan Christopherson conjectures
that Walmart had been losing $200 million each year of its eight year operation. "They
found they had some things to learn about the German market, and they did change, but
maybe too late” said James Bacos, the director of the retail and consumer goods practice
at Mercer Management Consulting. So that 1,200 employees or every tenth worker and
150 managers would lose their job.

Firstly, in Germany, joining a union as a company or enterprise is a mandatory decision.

Once Walmart is a part of union, they will represent your company's interests in matters
such as negotiations with employee unions, workplace disputes, and other relevant issues.
The union serves as a representative for your company, providing a unified voice in
negotiations with employee unions and addressing workplace concerns. Walmart had
struggled to apdapt to the policy, obligation and had difficulties in getting liscense in
German. Unions can offer legal support and advice, helping companies navigate labor
laws, regulations, and potential disputes. Furthermore, it's a strategic partnership that,
when approached thoughtfully, can enhance the company's position in the market and
contribute to a collaborative and harmonious labor environment.

Secondly, training employees in a retail store in Germany requires a thoughtful and

culturally sensitive approach to ensure effective onboarding and skill development.
Firstly, it's essential to provide comprehensive training on customer service, emphasizing
the importance of politeness, efficiency, and attentiveness, as Germans typically value
professionalism and high-quality service. Training programs should also cover product
knowledge extensively, enabling employees to confidently assist customers and make
informed recommendations.

Language proficiency is crucial, so language-specific training, especially if employees

are not native German speakers, can enhance communication and customer interactions.
Compliance with German labor laws and regulations should be a focal point, ensuring
that employees are well-versed in their rights and responsibilities. Moreover,
incorporating technology training, including the use of point-of-sale systems and other
relevant software, is vital for efficiency. In a country known for its punctuality and
structured work environment, time management and organizational skills should be
emphasized. Team-building activities can foster a collaborative atmosphere, as Germans
often value teamwork and cooperation. Continuous learning initiatives and periodic
assessments can help employees stay updated on industry trends and improve their skills
over time.
While Germans are known for their emphasis on professionalism, a warm and welcoming
attitude, coupled with a sincere smile, can break cultural barriers and create a positive
atmosphere. But our group suggest that employers should balance professionalism with a
friendly disposition can help create a retail environment that aligns witht the high cultural
expectations in Germany.

Thirdly, German retailers used advanced technology to improve the efficiency so to catch
up with other competitoes and delve deeper into the E-commerce and Omnichannel
Presence strategy for achieving competitive advantage in the German retail market, it's
essential to integrate the online and offline channels seamlessly to provide an
omnichannel experience. Allow customers to check product availability in-store through
the online platform or vice versa. Mobile apps that offer additional features, such as
exclusive deals or loyalty programs, can further engage customers. This integration not
only enhances convenience but also fosters customer loyalty.

Finally, in the German retail market, the emphasis is placed on quality over quantity.
Consumers are increasingly valuing high-quality products and a premium shopping
experience. Walmart could emphasis durability aligns with sustainability goals by
discouraging disposable or short-lived products and prioritise suppliers and
manufacturers committed to sustainable and fair labor practices. Thí is not only a
reflection of corporate values but also contributes to the global movement towards ethical
and responsible supply chains