3.

When Shangrila Hotels were expanding into non Asian markets like
Australia, UK and USA the first problems they faced were cultural barriers.
Also the employees working in Australian were mostly casual or part timers
while in Asia the employees were full time mainly. So level of commitment
differed. Again the talent base of Australia was different from what they had in
Asia. Asian employees treat guests more respectfully and think they are of
higher social status than what they are. But in non western markets,
employees think of themselves equal in status with the guests they serve. So
they will do their duties with commitment but not over respectful to the
customers. They learnt quicker in the training sessions and needed less
repetitions. The hotel had adapted their sessions as per the needs of
situations.
Usually the challenges are in the way they do their work and cultural
interactions. When Asian companies expand in western markets they need to
adapt a lot to the environment in order to serve their customers better and
survive the competition.