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1. Analyze the mission statement using the nine components

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Mission statements vary from one company to another. Some are short
while others are long and detailed. These statements are posted in strategic
locations within company premises and on the home pages of company
websites.
A mission statement declares the company's identity and sets the company Ask a
apart from its competitors. For the mission to be effective, it should be owned question
and lived by the members of the company. Thus, it is the task of management
to create a mission statement that is clear enough for employees to
understand. It is also imperative that the mission statement inspires
confidence among all the members of the company.
While mission statements vary in length and content. There are; however, nine
components that are deemed to be ideally found in complete mission
statements. These are as follows:

COMPONENT QUESTION, BRIEF EXPLANATION and EXAMPLES

"Who are the firm's customers?"

The answer to this should be a declaration of the specific
customers of the company. Mere mention of the term
Customers
"customer" does not mean the presence of this component.
Examples: households, medical practitioners, coffee
drinkers, consuming public

"What are the firm's products and services?"

This component should be answered by naming the specific
Products or product or service categories offered by the company as
Services well as the unique features that they may have.
Examples: tele-computing services, food and beverages,
coffee,

"In what geographical markets do we operate?"

Markets refer to scope of business operations or the target
Markets
customers spelled out in terms of location or geography.
Examples: worldwide, ASEAN region, in the Philippines

Technology "Is the firm technologically current?"

This should be answered by describing the kind or level of
technology used in producing products or providing
services.
 Examples: state-of-the-art technology; most advanced
computing technology; world-class processes and
techniques;

"Is the firm committed to growth and financial soundness?"

This component should be described by stating how the
Concern for
firm commits itself to earning profit and sustaining its
Growth,
operations.
Survival and
Examples: "conduct ourselves with prudence in pursuit of
Profitability
financial sustainability"; "produce healthy financial rewards"

"What are the basic beliefs, values, aspirations, and ethical

priorities of the firm?"
Considered the heart of the mission statement, this
component is described in terms of specific beliefs and
Philosophy
values upheld by the firm.
Examples: "conduct ourselves with integrity, honesty and
fairness"; "act in highest ethical manner and respect the
rights and dignity of others:

"What is the firm's distinctive competence or major

competitive advantage?"
A self-concept declares what the company is good at or
Self-Concept
what it considers to be its unique and best features.
Examples: "We always provide service with courtesy and a
smile"; "of superior quality and value"

"Is the firm responsive social, community, and environmental

concerns?"
This component declares the firm's intent to protect the
Concern for community and environment it operates in or describes the
Public Image way it performs its responsibility to society.
Examples: "provide opportunities for growth in our
communities"; "ensure the protection and welfare of the
environment"

"Are employees a valuable asset of the firm?"

Often neglected in mission statements, this component
should spell out how the firm gives importance to its
Concern for
employees.
Employees
Examples: "provide opportunities for growth of employees";
"train our employees"; "promote the well-being of our
employees"

2. Write down the components in a table as follows:

COMPANY: Nestle (Mission Statement of Nestle)

Specific phrase or
Component Recommendation
statement

1. Customers

2. Products or services

3. Markets
 4. Technology

5. Concern for survival, growth

and profitability

6. Philosophy

7. Self-Concept

8. Concern for public image

9. Concern for employees

3. Cite reference

ARTS & HUMANITIES COMMUNICATIONS MARKETING

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Explanation expert

Answered by MsPeppaCee

SPECIFIC
COMPONENTS PHRASE OR RECOMMENDATION
STATEMENT

Nestle was very general in declaring

"provide
1. CUSTOMERS their customers which are the
consumers"
"consumers" of their products.

"wide range
of food and
Nestle was very specific in this
2. beverage
component, offering FOOD and
PRODUCTS/SERVICES categories
BEVERAGE categories
and eating
occasions"

It's clear that Nestle markets

"world's internationally because they
3. MARKETS
leading..." continue to be focusing on
worldwide scope.

No technology component is found

4. TECHNOLOGY -
on their mission statement.

"world's Nestle continues to maintain its

leading growth and sustainability being the
5. CONCERN FOR
nutrition, "world's leading" provider of these
SURVIVAL, GROWTH &
health and quality goods focusing on
STRATEGY
wellness promoting nutrition, health and
company" wellness.

6. PHILOSOPHY "Good Food, For Nestle, this is where the brand

Good Life" surrounds itself: through good,
 quality food products, the standard
and quality of life is also improved.

"world's
leading
For Nestle, they are one of the best
nutrition,
in providing best tasting and most
health and
nutritious products. They also
wellness
7. SELF-CONCEPT declared to be the leader in
company",
providing products that strive in
"provide best
promoting nutrition, good health
tasting, most
and wellness.
nutritious
choices"

Nestle delivers and promises its

"provide
market only the best tasting, most
consumers
nutritious line of products. These
8. CONERN FOR with the best
will also help Nestle maintain its
PUBLIC IMAGE tasting, most
brand image and further offer
nutritious
satisfaction to its millions of
choices...."
consumers.

9. CONCERN FOR No "concern for employees"

EMPLOYEES - component is found on their
mission statement.

Step-by-step explanation
The mission statement of Nestle reads:
"The world's leading nutrition, health, and wellness company. Our
mission of "Good Food, Good Life" is to provide consumers with the
best tasting, most nutritious choices in a wide range of food and
beverage categories and eating occasions, from morning to night."

**The key points for Nestle's mission statements revolves around boosting
consumer's health and wellness, improving quality of lives and improving
their communities. They are also firm with their sustainability goals of
being a top leader in providing good, quality food and beverage products
to their consumers.

REFERENCES:
1. Mission & Vision | Nestlé (nestle-esar.com)

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