Research Proposal

Name – Amol Bhanudas Chavan Roll No- 303

Class – MA Economics – II (2023-2024) Sem – IV

1. Title – Rise of Digital Marketing Industry in India in Covid -19 Pandemic

2. Importance of Topic – Nowadays Very Large Population of in India using Mobiles and it is
easy to reach People through Internet and Social Media and this trend of industry increased
in Covid 19 Pandemic. And it is used in almost each and Every Sector and Many Starts up
Entered in this Industry
3. Justification and Research Gap – Study about How Digital Marketing Industry is Growing
and Getting exact Data about Digital Marketing industry is Challenge
4. Methodology of Study – This Case study will be studied through interaction with Digital
Marketing Experts, Digital Marketing Training Institutes and Start ups in Digital Marketing
5. Area and Scope of Study – Digital Marketing Industry is growing Tremendously many of
industries are using Social Media and other Digital Marketing Platforms for Lead Generation
and reach People.
6. Objective of Study - i) To know more about Digital Marketing Industry in India.
ii)To figure out the impact Covid – 19 Pandemic on rise of Digital
Marketing Industry.
iii) To know more about Training, Job Creation and Success in Digital
Marketing and growth of this Industry.

7. Hypothesis - Impact of Pandemic on growth Digital Marketing, Job Creation in Area of

Digital Marketing, Rise of Digital Marketing Training through Online Courses and Institutes
that Provide Training
8. Limitations of Study – Some Start-ups are Successful but Some failed to achieve success so
need to Test Pros and cons of Digital Marketing
9. Chapter Scheme of Project – (i) Introduction (ii) Review of related literature, (iii) Design of
the study, (iv) Analysis of the data & (v) The summary and discussion.
10. Bibliography - i). Google