Annotated Bibliography

Nadaradja, R. and Yazdanifard, R. (2014) SOCIAL MEDIA MARKETING: ADVANTAGES AND

DISADVANTAGES. Kuala Lumpur: Center of Southern New Hampshire University

This article focuses on the topic of the advantages and disadvantages of using social media as a
marketing tool. Researchers explain social media marketing is using social media as a tool to promote
companies and their products. Here the researcher also describes several social media platforms used for
marketing such as Facebook, Twitter, LinkedIn, and blogs. The price is relatively cheaper, has direct
social interaction with consumers, there is interactivity, can manage the target market, and has a second
role, namely customer service, are some of the advantages of social media marketing described by the
researcher. As for social media marketing, it has drawbacks such as a long time, blurring of trademark and
copyright boundaries, the existence of trust, privacy and security issues, and the possibility of negative
feedback given by consumers which can damage the company's image or make the product unsold.

This article is quite good at explaining the definition, advantages, and disadvantages of social
media marketing. The writing is quite neat considering the structure in the writing such as abstract,
introduction, content and conclusion. Although the source of this article is clear and relevant, almost all of
the contents of the article are citations from references attached by researchers which causes the loss of
originality in this article. The author sees only the abstract part which is the original idea of the researcher,
even the researcher still puts citations in the conclusions written. Seeing from the background of the
researcher, the researcher should be able to conclude himself and take the source only as a reference, not
the essence of the article. The source listed was most recent in 2011 and this article was created in 2013
and uploaded in 2014 making this article unreliable considering that internet and social media technology
is constantly developing until now.

Shelaa, B. and Ramya, M. (2018) SOCIAL MEDIA AS A MARKETING PLATFORM. Coimbatore:

Hindusthan College of Arts & Science.

This article explains how social media is a platform for marketing. Researchers say social media
has become a medium that outperforms conventional media such as television. Social media already has
data analysis tools that can make it easier for companies to track the process and how many users see their
ads. Social media has the advantage of speed and ease of reaching its audience due to the rapid
development of the internet. By using a person's number of followers, social media platforms can view
large amounts of data such as engagement and traffic from user accounts. The researcher explains that
although there have been many developments, there are some impacts in using social media as a
marketing tool. First, make traditional advertisements less useful because they will tell the audience to
look at their website or social media for more information about the product advertised on television.
second, information can be easily leaked to the public via the internet. lastly, the difficulty of handling to
improve the company's image if an error occurs by their employees, because the information spreads very
quickly.

This article is less relevant because it only provides a less detailed explanation of social media
marketing and only explains its impact. The researcher only explains examples of platforms that can be
used as social media marketing. The sources taken are also less reliable because they use Wikipedia which
can be changed by everyone and also less important sources such as WhatsApp, Facebook , and YouTube
which in fact is not required by this article. Considering the background of the researcher, the researcher
should be able to look for more relevant sources and also be able to explain in more detail about the
meaning.