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“21 st Century Cup”

National English Speaking Competition


(Hong Kong Region)
2 0 2 4 Pr oj e c t O v e r v i e w

Organizers:
Nurturing Future Talents Together

Building Affection for the Country and Hong Kong


Enhancing Civic Awareness
• Cultivate among young Hong Kongers affection for the
motherland and the city, a global perspective, professional
skills, a lifelong-learning spirit, and a positive mindset;
• Implement exchange programs between them and their
peers in Chinese Mainland, to enhance their sense of
belonging to the country and the city;
• Develop communication platforms for them to exchange

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their opinions on current public affairs, thereby enhancing
their sense of social responsibility.

Fostering Children via Individualized Education Empowering Youth with a Global Perspective
Equipping for the Future Facilitating All-Round Development
• Provide quality and diversified kindergarten, primary,
secondary, and vocational education, preparing young
Hong Kongers for future challenges and opportunities;
02 • Aligning with the “Belt and Road” Initiative and Hong
Kong’s “eight centers” positioning, provide young Hong
Kongers with international study tour and internship
• Work with other stakeholders to strengthen Hong Kong opportunities, such as the "Belt and Road Region
education system on three fronts: unleashing the potential Exchange Subsidy Scheme;“
of students, improving the effectiveness of teaching and • Create upward mobility for them by providing multiple
learning, and creating strong impetus for growth; development opportunities and resources that level up
• Support them to participate in various learning activities, their all-around abilities and competitiveness.
diversifying their learning experiences.
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China Daily “21st Century Cup”
To hone Chinese youth's English public speaking skills and empower them to tell China’s story well to the world,
China Daily launched the "21st Century Cup" National English Speaking Competition (NESC) in 1996, which
has since held 28 successful sessions.

Widespread Divisions
200+ regional divisions nationwide, with 7
categories including the ones of Youth, University,
Secondary School, Primary School, and
Kindergarten

High Participation Rate


Millions of young participants from 10,000+ schools
signing up for the competition annually

Great Authority
The only official selective trial in China for the
International Public Speaking Competition (IPSC)
organized by The English-Speaking Union

Elite Training Camp


A talent training camp with high academic
standards aiming at cultivating youth capable of
telling China’s story well

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Highlights

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The Previous Brilliants

Liu Xin Sun Ning Zhang Jing Wang Guan


Host for China Global Television Director of the Department of the Senior interpreter of the Chief Political Correspondent of
Network (CGTN) Translation and Interpretation of Department of Translation and CCTV North America (2011-2019)
The national champion of the the Ministry of Foreign Affairs of Interpretation of Foreign Affairs Fourth place in the 10th “21st
inaugural “21st Century Cup” NESC the PRC of the PRC Century Cup” NESC
The world champion of IPSC 1996 The national champion of the 7th 1st Runner up of the "21st One of the “Global Youth
"21st Century Cup" NESC Century Cup" NESC(University Leaders” elected by Davos World
Category) 2005 Economic Forum

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Hong Kong Region
✦ Launched in 2017 and 6 sessions
held since
✦ Inviting 1000+ local kindergarten,
primary and secondary schools, and
2018 2021
universities every year
✦ 15,000+ students from 400+
schools participating previously
✦ The champions expected to step
into the national finals
✦ 2 national championships already
won by Hong Kong students in the
past years
2019 2022

2020 2023
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Messages

Chief Executive of HKSAR Chief Secretary for Administration of HKSAR Secretary for Education of HKSAR Chairman of Lan Kwai Fong Group
John KC Lee, GBM, SBS, PDSM, PMSM Chan Kwok-ki, GBS, IDSM, JP Dr Choi Yuk-lin, JP Allan Zeman
Whenever you can, do tell to the world a good The competition and the exchange program The competition provides students with opportunities I was impressed by all the students. When we
Hong Kong story, a story within the structure of enable Hong Kong students to gain valuable to practice public speaking, thereby enhancing their have a young generation smart and capable
“one country, two systems.” It is paramount for experiences in public speaking. They will also communication and critical thinking skills. I hope to as this, you know Hong Kong is in good
the global community to know our achievements meet and work together with other bright young see more of such competitions to enrich our hands. I look forward to seeing them shine on
and unique advantages as the Pearl of the Orient. people who is shaping our motherland’s future. students' learning experiences. the global stage and make great impacts.

Convenor of the ExCo and Secretary for Culture and Secretary for Home and Political Counselor of Office of the
member of the LegCo Tourism of HKSAR Youth Affairs of HKSAR Commissioner of the Ministry of Foreign
Regina Ip Lau Suk-yee GBM, GBS, JP YEUNG Yun-hung, Kevin, GBS, JP MAK Mei-kuen, Alice, SBS, BBS, JP Affairs of the PRC in the HKSAR
Huang Jing-rui

Public speaking can cultivate the courage and The competition provides an excellent The competition is conducive to promoting I was thrilled to see students of different
self-confidence of young people. They should platform for Hong Kong students to exchanges between students in Hong Kong backgrounds all presenting English speeches
read more and discover more the fun of English. showcase their language skills and critical and Chinese Mainland. Also, the kindergarten with confidence. This makes me have high
Practice more and keep trying, and your English thinking. Here, the students’ voices could category is a particularly great initiative, since expectation for those Hong Kong youth able to
will be improved without you realizing. be heard in a more impactful way and by a it is better to cultivate language proficiency tell good stories of both the city and the country
broader audience. from a young age. to the world. 7
Students’ Remarks
Wong Tse Chun Jason Ma Hiu Chun
Champion Champion
University Category 2023 University Category 2022

The competition has reminded me of why I love public After I won the regional championship, I went to Chinese
speaking in the first place. Writing scripts, doing the impromptu Mainland to participate in the national final, where I met other
speech, and having an dialog with the judges really ignited my competitors nationwide. They had great English proficiency
passion for public speaking. and fresh perspectives. This motivated me a lot.

Vijay Narayanan Suen Chung Man Christian


Champion
National Champion
Junior Secondary Category 2023
Senior Secondary Category 2019

I will definitely participate in the next year’s competition, as


Know that your words have power, and that for those few short
expressing thoughts and feelings on the stage was a real joy. For
minutes, you are the star of the show, so please utilize well this
me, speaking for a few minutes in front of the judges was like
precious opportunity, letting the world hear you.
sharing my ideas with the whole wide world.

TSANG Lok Yi Sham Pui Yan


Best Impromptu National Champion
Senior Secondary Category 2023 Junior Secondary Category 2020

This competition helps me learn loads. While preparing for the topic, I Participating in this competition has been an incredible
learned many important things about courage unknown for me experience for me, and I thus want to encourage everyone
before. I love speaking on the stage and I will definitely join next around to join the competition in the coming future.
year.

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Media Coverage

The past competitions received coverage from numerous media outlets, including
Government News, RTHK, Phoenix TV, Commercial Radio, Sing Tao Daily, Wen Wei
Po, People's Daily Online, Xinhua Net, China News Service, AM730, TVB, CableTV,
NowTV, and HK01.
Information about this event has also been spread widely on major social media
platforms by over 30 official channels under China Daily Group.

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More than a Competition

An Inclusive and Year-Round Commitment


From pre- to post-competition, we provide students with quality learning resources and experiences, as well as opportunities to showcase their talent.

Pre-Competition Training Online Preliminary Selection Onsite Competitions Post-Competition Benefits

Expert trainers conduct training Students upload their speech Students having passed the Winners can engage in rich post-
for students in key English public videos to the online judging preliminaries then enter the competition activities to further
speaking skills, so that students platform, where an expert judge onsite competitions, having a try their learning journey, including
could develop their performance panel then do the evaluation. at doing impromptu speeches filming personal promos and
excellence and confidence while The highest-scoring students will and on-the-spot Q&A sessions having exclusive interviews vis-à-
preparing for the competition. proceed to the next stage. facing judges and audiences. vis big names.

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Pre-Competition Training

English Public Speaking


Training Workshop

To impart English public speaking skills to more young


learners, VDO English has launched training workshops
for primary and secondary school students in Hong Kong.

By participating in professional training sessions,


interacting with expert trainers, and practicing together
with peers, students can make significant progress both in
their English public speaking skills and in their confidence
level in general.

Upon completion of the workshops, students can


participate in campus contests, the winners of which will
advance directly to the semi-final of the "21st Century
Cup" NESC (HK Region).

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What can be Learnt

Public Speaking Basics Effective Body Language


To deliver an eloquent speech, speakers need Captivating the audience is also a crucial part
to grasp many techniques, from of doing speech successfully as a
understanding the basic structure of a script to performance. Appropriate body language
putting body language into effective uses. serves as a powerful tool in this regards.
Through systematic learning, students can Some essential knowledge of body language
establish a solid foundation that truly can give students a further leg-up, helping
facilitates their future success on stage. make their speeches more impactful.

English Proficiency Pre-Competition Preparations


Using English as the language medium The “21st Century Cup” NESC provides
presents another challenge for students apart students with a golden opportunity to put what
from the speaking in public itself. Thus, they learn into practice. Towards the end of
learning advanced vocabularies, accurate the workshops, trainers are to guide students
pronunciation, and suitable intonations among through this year’s topic, helping them excel in
other aspects of oral English is also a the campus contests and hopefully beyond.
constant emphasis in the workshops.

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Campus Contest
As a test on the workshops’ outcomes and to provide students with more practical experiences, we can organize intra- and inter-campus
contests following the completion of the workshops. The flows and marking criteria of the contests align closely with those of the “21st
Century Cup” NESC. Winners of the contests can advance directly to the semi-finals, where they are to compete with other outstanding
students from schools across Hong Kong.

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"

Post-Competition Benefits • Student Anchors

Winners of the competition can have the opportunities to become student anchors for various video programs produced by VDO English,
which allows them to showcase their talents, enhance their confidence, and develop their all-round qualities.

Fun Facts VDO News


Targeting at young Keep young audiences informed
audiences, introduce about current social events and
knowledge from all walks of issues, while facilitating their
life with easy-to-learn English English learning.
delivered in a brisk style.

D-Campus
Encourage students’ personal
growth by letting campus KOLs
share their relatable stories and
experiences to their peers.

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Post-Competition Benefits • Junior Scoop
“Junior Scoop” invites students to engage in conversations with esteemed figures from various fields in Hong Kong’s social
landscape. Not only does it serve as a bridge for inter-generational communication but it also highlights idea clashes between them,
out of which more could be learned for all.

Legendary Curator Jeffrey Deitch Prof. Wang Yang, Vice President


vis-à-vis Hong Kong Secondary of the HKUST vis-à-vis Hong
School Student Candace Lee Kong Secondary School Student
Aden Su
Jeffrey Deitch: "I greatly admire
Wang Yang: "I was pleasantly
Candace and the incredible young surprised by those well-prepared and
generation in Hong Kong that she insightful questions coming out of a 14-
represents. They definitely are a very year-old. For young people, the world is
impressive group, super enthusiastic, a exciting place with many beautiful
Winner of Academy Award for Best hard-working, dedicated, inspiring, and things awaiting. They should keep their
Rosewood Hotel Group CEO
Production Design Tim Yip vis-à- equipped with a global perspective." eyes wide open to see what is there in
Sonia Cheng vis-à-vis Hong
vis Hong Kong University Student the future.
Kong Secondary School Student
Ma Hiu-Chun
Shannon Lau
Tim Yip: “Ma Hiu-Chun was well
Sonia Cheng: "Shannon’s calmness
prepared. The young generation needs to
and confidence were impressive. For
find strength within and start there, ready
the young generation, life will never be
to embrace information and knowledge
a smooth sailing. However, precious life
from everywhere. Just focus on one’s
lessons could be learnt throughout. Be
self-development, be positive, and
courageous and pursue your passion
contribute to the society in every way one
and dreams no matter what."
can.

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About Us

Authority and Credibility Globalized and customized Content


Founded in 1981, China Daily is a national China Daily has not only up to 35 branches
English newspaper that serves as an official within China but also 4 overseas branches in
platform for a two-way communication between Asia-Pacific, Europe, Africa, and United States.
China and the outside world. it is an important It also publishes editions catering to different
channel for the country's outwards publicity and audiences’ needs, including the Hong Kong and
meanwhile one of the most-quoted information the international ones, all attracting mainly high-
sources in foreign media when it comes to end readers such as diplomats and
China-related issues. representatives of international organizations
etc.

Multimedia Matrix International Development


Leading the way in media convergence and To better serve the global audience and amplify
innovation, China Daily has developed a China‘s voices, China Daily has maintained
multimedia and multi-dimensional news system, active collaborations with leading international
consisting of various print and digital media media groups. Regionally, China Daily is a core
outlets and many influential channels on well- member of the Asia News Network (ANN),
known social media platforms worldwide. In whereby it can now serving over tens of millions
aggregation, its content could be reached by of readers throughout Asia via content-sharing
over 450 million readers. and collaborative reporting within the group.

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About Us • VDO English
Founded in 2015, VDO English is an education subsidiary brand of China Daily Hong Kong Limited. It offers a vast collection of original and
interactive videos for English learners, making English learning fun and engaging. It also provides an online learning system which delivers
personalized learning paths for students based on their individual needs and progress. It also hosts a variety of offline events, such as the “21st
Century Cup” NESC (Hong Kong Region), school tours, study tours, and workshops, which adding together have attracted 200,000+ students
from 400+ schools.

English Video Platform English Speaking Competitions

School Tours
Online Learning System
Training Workshops
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Brand Influence

VDO English has established a comprehensive new media matrix with six official channels spanning major social media platforms worldwide, all
updating daily to provide interesting content full of English learning tips and other useful knowledge beyond. Supported by China Daily and the 21st
Century Education Group which possess a total of over 50 new media accounts, its maximum data traffic potential could be up to 450 million.

China Daily Official Account


Website: 52 million+ daily page views
Mobile Application: 37 million+ active users
Facebook: 105 million+
Twitter: 4.2 million+ VDO English Official Account
Weibo: 64 million+ Facebook: 300,000+
TikTok: 36.34 million+ YouTube: 25,000+
WeChat: 15.8 million+ Instagram: 30,000+
Weibo: 400,000+
21 Century Education Group Official Account WeChat: 30,000+
Weibo: 700,000+ Official Video Platform: 40,000+
WeChat: 5 million+

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Supporting Organizations

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400+ Participating Schools

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Timeline for 2024
National
Grand Finals
October 2024
Expert Judging Panel from:
Education Bureau of the HKSAR Government, Office of the Commissioner of
the Ministry of Foreign Affairs of the PRC in the HKSAR, The English Final
Speaking Union (Hong Kong), British Council, China Daily Asia Pacific, Hua May 2024
Jing Society, Hong Kong United Youth Association, Hong Kong Federation of
Education Workers, Hong Kong Women Teachers’ Organization, professors
from top universities in Hong Kong, and other professionals from major
financial institutions, law firms, and accounting firms etc.

Online Semi Final


selection April 2024
March 2024

Register
Jan 2024

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Thank You!

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