AFRO-FUSION 1.

EXECUTIVE SUMMARY

THE BACKGROUND

As February 14th draws nearer, people make plans and settle on romantic getaways
with their significant others. The date is also about those who wish to celebrate the
notion of love; the concept of love; the ideals behind love; brotherhood; sisterhood;
humanhood.

Nothing makes the task of creating memorability for such an occasion easier and
smoother than having some professional body take that burden off your shoulders,
organize something spectacular, and all you just have to do is plug in.

In the city of Abuja, the organizers of the Christmas Day Bush Doings Camping
Get-Together, are to set up another event for the lovers and the lovers of love in
Abuja. The event is purposed towards fun, counselling, social help, and skill
development activities, but most of all, the ambience will be driven to emphasize
the values of celebrating Valentine’s Day.

The event, Afro-Fusion 1.0, will be an ecotourist, earthed, and connecting adventure
for all who attend.

THE STRATEGY

THE OVERALL OBJECTIVES

● To bring together youth to celebrate the essence of the Valentine’s Day

● To create social help activities centered around bettering mental health for
abuse victims
● To create new and more refined (upskilled and reskilled) artisans and
entrepreneurs through fun-learning
● To enable a much needed getaway ambience for as many who are usually
caught in the daily hustle and bustle of work in Abuja
● To establish needed connection between attendees, and create avenues for
creation of multi-lateral human networks

THE NUMBERS

There are an estimated 1 million persons in Abuja who can be called youth (18-40).
With some realistic estimation, we can find over 200,000 pairings within that number.

Working with absolutes and realities in mind, Afro-Fusion 1.0 targets just 0.5% of that
number, which amounts to 1000 persons for the debut event.
 THE THEME

Afro-Fusion 1.0 is driven towards ideals that promote positive human feelings, positive
human action, better health – mentally and otherwise – and as well,
interconnectivity. With the substrate of having fun and “chilling out”, and as well,
given the fact that genuine love must be shown in the world, and not just romantic
love, Afro-fusion 1.0 blends all these target ideals to create the vision of, “LOVE FOR
ALL; ALL FOR YOU”.

“Love for all, all for you” is a statement to the fact that the love is shared by
everyone, and the best expression of love is through sacrifice (“all for you”). The
sacrifice and the essence of the love is exemplified in all the activities for Afro-Fusion
1.0

THE SUBTHEMES

The sub-themes that form as a merger of the vision behind the theme and the goals
of the individual activities (the pulses of the activities) are:

● Loving Through Healing Lips – Emphasis on Counseling

● Loving Through Singing Lips – Emphasis on all the music sessions
● Loving Through Cheering Lips – Emphasis on the Games (Treasure Hunt)
● Loving Through Warm Bodies – Emphasis on the Valentine’s Essence
● Loving Through Gifted Hands – Emphasis on the Skills Acquisition
● Loving Through Flora and Fauna – Emphasis on the Camping and Event
Venues
● Loving Through Helping Hands – Emphasis on the collaborative nature of the
entire event

THE AUDIENCE
 THE APPROACH

THE AUDIENCE ENGAMGENT MESSAGES FOR TARGETED PUBLICITY

S/N AUDIENCE PRIMARY MESSAGES

APPROACH(ES)
1 Abuse Victims ● Counselling “Got that personal story you need to
let off your chest and be freer? But
you want to talk to an anonymous
listener? We have provisions for you”
2 Network-Seekers ● Camp Thrills “Need more people in your circles?
● Couple Asides Want to meet up with like minds?
● Games Head straight to Afro-Fusion 1.0”

3 Thrill-Seekers ● Games “Looking for that next thrilling

● Music adventure? Wanna do it for the
● Camp Thrills gram? As a dare? Come on over.”

4 Business-Seekers ● Cam Thrills “Do you do business in the tourism

● Learning and hospitality industry? Are you
seeking for new opportunities? Let’s
camp out and talk”
5 Married Couples ● Couple Asides “Come and experience that
● Counseling getaway you’ve been dreaming
● Music about”

6 Unmarried ● Couple Asides “The restaurants are booked; the

Couples ● Counseling hotels are filled up; the parks are
● Music crowded; Afro-Fusion 1.0 is always
available for you”
7 Friend Groups ● Music “Wanna achieve a new buddying
● Counseling experience? Craving a mega
● Learning girls-night-out? Look no further.”
● Games
● Camp Thrills

8 Aid Service ● Learning “Humanitarian at heart? Looking for

Renderers ● Counseling a good chance to do some good?
Need the numbers? We’ve got the
numbers. Come to Afro-Fusion 1.0”
9 Elopers ● Music “Afro-Fusion 1.0 is the perfect
● Couiple Asides escape destination. It’s removed but
● Camp Thrills secure. It’s pure adventure. It will
take your mind off things.”
10 Tourist Hearts ● Camp Thrills “Explore Abuja lands that you never
● Games expected exist. A combination of
green, water, rocks, and music! You
can’t miss it.”
11 Prospective ● Learning “Always wanted to find that place
Artisans where you could learn new crafts at
little or no cost? Never had the time?
Well, this is the right time. Afro-Fusion
1.0!”
 ACTIVITIES

1. GAMES
● Treasure Hunt (a 5-Stage Obstacle Course)
● Golf (Gwaragwara)
● Chess
● Monopoly
● Ping-Pong
● Cooking Contest
● DJ Contest

2. COUNSELLING SESSIONS
● Sexual abuse victims
● Drug abuse victims
● Domestic abuse victims

3. MUSIC CONCERT

4. BONFIRE COOK N’ SING

5. SKILL ACQUISITION
● Languages – French, Patois
● Woodwork
● Raffia Hat Weaving

6. FREE MEDICARE
● HIV tests
● General blood tests
● Malaria tests

THE LOGISTICS

The expectation is for 400 persons to camp, and the rest to find their ways back after
each day.

DOCUMENTATION

● Strategic Plan Document

● Implementation Timeline Document
● Programme Scheduling Document
● Registration and Database
● Vendor Registration and Database

PUBLICATIONS

● Games Map
● Camp Brochure
● Programme of Events
● Camps Signs and Signage
● Usher Tags
● Vendor Tags
● Security Personnel Tags
● Bike Transporters Tags

THE VENUE

● Maitama, Abuja

THE DATES AND TIME

● Dates: 13th to 14th February, 2020

● Times:
o 13th: Arrival (5pm)
o 14th: Departure (6pm)

TENTS AND DOMES

● 20 Domes Occupying 20 People each = 400 Persons (Handled by Algate)

● 40 Tents = 80 Persons on average (Handled by African Dreams)

MATTRESSES

● 200 Mattresses available @ 2 Persons per mattress = 400 Persons covered

(Handled by Algate and Tush).

TOILETS

● Mobile Toilets (Handled by Algate)

● Renovation of Toilets in Camp Sleeping Ground (Handled by Algaate and
Camp Custodian)
 SANITATION

● Handled by Camp Custodians

LIGHTS

● Handled by African Dreams

SOUNDS

● Handled by African Dreams

MEDIA COVERAGE

● Stills and Ground Video (Handled by African Dreams)

● Aerial Shots (Handled by Chiziterem)

MUSIC
● Handled by African Dreams

STAGE SETUP

● Handled by Algate and Camp Custodian

FOOD AND DRINKS

● Food vendors will sell. They will be registered first and given tags.
● Participants bring their own food
● Raw food for the Bonfire Cook N’ Sing
● Raw Food and Foodstuff for the Cooking Competition

TRANSPORTATION

● Registered bikers will offer paid service from camp to junctions where
participants can get their taxis to home, and back.
● A Luxury Bus (“El Rufai”) to bring people from their venues to the camp
location

MEDICARE

● Handled by Algate

USHERS
 ● Handled by African Dreams

SECURITY

● Handled by African Dreams and Camp Custodians

PRIZES FOR GAME WINNERS

● Handled by Algate

CAMP SOUVENIRS

● Camp Packs (Torchlights, Map, Necessary Publications, Ointments) (Provided

by Algate)
● Other souvenirs handled by Algate

PUBLICITY

● Everyone uses their resources and media channels, paid or unpaid

[Handled by all three parties (Algate, African Dreams, and Chiziterem)]

THE COSTING

BUDGET

CAPITAL FUNDING

REVENUE STREAM

THE ORGANIZERS

THE TEAM

OUR COMBINED EFFORTS

OUR CONTACTS