NCG Cinema

Freaky Festival
Lucas Anzola and Juan Zapata
 ● A festival event celebrating
Halloween
● By playing tons of games, eating
delicious foods, fun activities and cool
Description of ●
music
The event will be on Saturday, October

Event ●
30th the day before Halloween
Start at 6:30pm and will end at 11:30pm
● Take place in the parking lot of the NCG
Cinema
● Cost of the tickets will be 6 dollars to
attend
Objectives

● Become the biggest Halloween event in the area

● 500 attendees

● $3,000 in revenue
 Campaign Target Market

Primary Market Secondary Market

Demographics Families, 40 years old and younger, White, men and women, watch movies,
middle class middle class

Geographics People that live in Marietta People that live within a 20 mile radius
of Marietta

Psychographics Enjoy watching movies, going on rides Families that like to go out and spend
and doing festive activities and people time with each other, people that like
that enjoy spending time with family. fair-like activities. On social media
frequently.
Escape Room Challenge
Social Media Post
Come have a good time with family and
friends at the NCG Freaky Festival. Food,
games, and live music!
Description Cost Quantity Total Cost

Facebook Ad $2/CPC 50 $100

Instagram Ad $2/CPC 50 $100

Twitter Ad $2/per action 100 $200

Billboard Ad $1000/month 1 $1000

NCG Gift Card Prize $15, $25, $50 1 of each $90

Taco Food Truck $1100 1 $1100

Pizza Food Truck $1200 1 $1200

Ice Cream Food Truck $800 1 $800

Band (Black and Blue $4000 1 $4000

Experience)

Total: $8,590
Campaign Activities
Campaign Theme:
Our event represents the fun that
people will have with spooks and
scariness that they will
experience.
Special Events:
This is going to include a Grand
Opening to the Freaky Festival
which will introduce the fun
activities they can play also including
the foods, drinks, and live shows
there.
Schedule Black and Blue
Experience will begin
Vendors arrive and set everything up playing

5:00pm 6:30pm 7:30pm 10:00pm 11:30pm

5:00pm

Grand Opening of Escape Room Festival ends could

Freaky Festival Challenge stay for overnight
movies
Key Metrics

● Become the biggest Halloween

event in the area: We can advertise
and market using social media. We
want everyone to remember it.

● 500 attendees: A minimum of 500

attendees would help accomplish
our other goals.

● $3,000 in revenue: Bringing in at

least $3000 is important to make a
profit off of this event. It will
contribute to this objective.