G576+7WJ, Nono Limbaga Dr, Brgy.

7, Tanjay City, 6204 Negros Oriental

CONTACT · (035)523-3453 · (035)531-6688.
Office of the School Director

Discipline College of Business Program Financial Management

Administration Human Resource Management
Marketing Management
Course Course Title
CBMEC Strategic Management
Code
Credit
Three (3) Duration 3 hours per week /54 hours
Units
Program
1st Semester Prerequisite None
Placement
COURSE DESCRIPTION AND COURSE INTENDED LEARNING OUTCOMES

Strategic management is about running the total business enterprise. It seeks to

understand the challenges and the environment in which the business operates, the direction the
management intends to head, the strategic plans to for getting the enterprise moving in the
intended direction and the tasks of implementing the chosen strategy successfully. This course
aims to equip you with the core concepts, frameworks, and techniques of strategic management,
which will allow you to understand what managers must do to make an organization – be it a for-
profit or anon-profit one – to achieve superior performance. Rather than focusing narrowly on a
particular function of an enterprise, we will build on what you have learnt in other business
courses and try to put the pieces together throughout this big-picture course. To achieve these
purposes, the course will evolve around a theoretical and a practical base simultaneously. While
the theoretical part concentrates upon the fundamental factors that determine business success,
the practical part is all about acquiring deep insights into the determinants of business success
from specific cases. The participants of this course, hence, are expected to wear a bird’s-eye-view
glass and yet pay intent attention to both the theoretical and practical parts of the course.

The graduates of Bachelor of Science in Business Administration should be able to apply the
concepts and principles and skills learned in business and management in their future employment
or entrepreneurial endeavor, prepare standard, accurate and timely management plans and
reports, such as financial statements, business plans, case studies, etc. for all forms of business
organizations and conduct complete and relevant business researches, solve management
problem using mathematical and statistical techniques, and technological techniques and models,
and contribute to the formulation of intelligent decisions and strategies. Also, exhibit desirable
values in all dealings in the family, community, workplace and society as a whole, and practice the
business management profession in accordance with the existing laws, and legal, ethical, and
moral principles, and perform excellently in the global community through an in-depth knowledge
of culture and language and participate in lifelong learning to keep the profession abreast with the
current national and international developments, issues and trends in business and management.

At the end of the course, the learners are to:

1. Explain the interaction of the various components of a business
2. Integrate the knowledge gained in prior business courses
3. Analyze the environment and identify strategic issues and options
4. Integrate financial, managerial, accounting, marketing, and human
resources decisions into a coherent business strategy
ID DTAL-OTUP-OOOO-F000-OO0C
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 G576+7WJ, Nono Limbaga Dr, Brgy. 7, Tanjay City, 6204 Negros Oriental
CONTACT · (035)523-3453 · (035)531-6688.
Office of the School Director
5. Explain how to implement strategic plans, how to evaluate strategic plan
outcomes and how to adjust strategies in response to environmental
contingencies

All these are achieved through excellent instruction, relevant and responsive research
and/or extension services, and quality-assure production of Diaz College with the motto: strive,
seek and learn and become dynamic, competitive and globally responsive.

Timeframe
Topic Remark
(Week)
I. Greetings
GTKY Activity (Getting-To-Know-You)
Preparation of Course Outline,
1
Preparation of Course Syllabus,
Creation of Modules,
Class Directory, Activities and Exercises
II. DIAZ Preliminaries
1. Vision, Mission, Goals and Objectives
2
2. Program Objectives and Course Competency
3. Background Homemaking
III. Overview of Strategic Management
1. Mind-Mapping of the Word “Strategic&
Game-Plan Approach”
2. Introduction to Strategic Management
3. Nature of Strategic Management
•What Is Strategic Management?
•Defining Strategic Management
3-4 •Stages of Strategic Management
•Key Terms in Strategic Management
•The Strategic-Management Model
•Benefits of Strategic Management
•Planning Pitfalls in Strategic Planning
•Guidelines for Effective Strategic
Management
4. Class Activity (VMGO Planning)
IV. The Business Vision and Mission
1. What Do We Want to Become?
2. What Is Our Business?
3. Importance (Benefits) of Vision and Mission
5-6 Statements
4. Characteristics of a Mission Statement
5. Writing and Evaluating Mission Statements
6. Class Activity (VMGO Writing)

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 G576+7WJ, Nono Limbaga Dr, Brgy. 7, Tanjay City, 6204 Negros Oriental
CONTACT · (035)523-3453 · (035)531-6688.
Office of the School Director
V. The External Assessment
1. The Nature of an External Audit
2. The Industrial Organization (I/O) View
3. Competitive Analysis: Porter’s Five-Forces
Model
4. Industry Analysis: The External Factor Evaluation
(EFE)Matrix
5. The Competitive Profile Matrix (CPM)
7-8
6. Class Activity (Case Study)
The Internal Assessment
1. The Nature of an Internal Audit
2. The Resource-Based View (RBV)
3. Integrating Strategy and Culture Management
4. Value Chain Analysis (VCA)
5. The Internal Factor Evaluation (IFE) Matrix
6. Class Activity (Case Study)
9 MIDTERM
VI. Strategies in Action
1. Long-Term Objectives
2. The Balanced Scorecard
3. Types of Strategies
4. Michael Porter’s Five Generic Strategies
5. Means for Achieving Strategies
Strategy Analysis and Choice
10-11
6. The Nature of Strategy Analysis and Choice
7. A Comprehensive Strategy-Formulation
Framework
8. The Input Stage
9. The Matching Stage
10. Cultural Aspects of Strategy Choice
11. Class Activity (Reflection Paper)
VII. Implementing Strategies: Management and
Operations Issues
1. The Nature of Strategy Implementation
2. Matching Structure with Strategy
3. Restructuring, Reengineering, and E-Engineering
Implementing Strategies: Marketing,
Finance/Accounting, R&D, and MIS Issues
12-13 4. The Nature of Strategy Implementation
5. Current Marketing Issues
6. Marketing Mix
7. Research and Development (R&D) Issues
8. Management Information Systems (MIS) Issues
9. Class Activity (Reaction/Reflection Paper)

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 G576+7WJ, Nono Limbaga Dr, Brgy. 7, Tanjay City, 6204 Negros Oriental
CONTACT · (035)523-3453 · (035)531-6688.
Office of the School Director
VIII. Strategy Review, Evaluation, and Control
1. The Nature of Strategy Evaluation
2. A Strategy-Evaluation Framework
14
3. Twenty-First-Century Challenges in Strategic
Management
4. Class Activity (Case Study)
IX. Business and Ecology
1. Slide Presentation
(Business Cosmology and Ecology)
2. The Dimensions of the Ecological Problem
3. Traditional Attitudes of Business towards
Environment
15 4. Environmental Ethics
5. Cosmic Perfection
6. The Moral and Social Obligation of
Business to the Environment
7. The Valdez Principles
8. Class Activity (Video Making and
Community Task)
X. Business Ethics/Social Responsibility/Environmental
Sustainability

1. Business Ethics
2. Social Responsibility
16-17 3. Environmental Sustainability
Global/International Issues
4. Multinational Organizations
5. Advantages and Disadvantages of
International Operations
6. Class Activity (Portfolio of Documents)
18 FINAL EXAMINATION
COURSE REQUIREMENTS GRADING SYSTEM
At the end of the semester, the learners are The learners are graded according to rubrics on
to comply the requirements on: the following:
1. Passing a reflective/reaction papers BONUS-Outputs-Outcomes = 20%
and case study based on the topics Paper Works (Reflection/Reaction) = 20%
given Other Tasks (Case Study and Portfolio) = 20%
2. Completing their written and video Major Exams (Midterm/Final) = 40%
outputs and performances FINAL GRADE = 100%
3. Exercise lesson application
(simulation) or “hands-on” activities
related to the topics learned

ID DTAL-OTUP-OOOO-F000-OO0C
Issue Date Issue Status P a g e |4
Reviewed & Authorized by Approved by OTUP
 G576+7WJ, Nono Limbaga Dr, Brgy. 7, Tanjay City, 6204 Negros Oriental
CONTACT · (035)523-3453 · (035)531-6688.
Office of the School Director

Required Readings
E-Books:
Bennett, Deborah J., Ethics Made Easy. How To Know When Language Deceives You, London,
2004
Fieser, James & Pojmanm Louis P., Ethics: Discovering Right and Wrong, 7th Edition, 2012
Textbooks:
Brooks & Dunn. Business and Professional Ethics, South Western: Cengage Learning, 2012
Licuanan, Patricia et al, A Moral Recovery Program: Building a People—Building Nation: In
values in Philippine Culture and Education: Philippine Philosophical Studies I, edited by Manuel B.
Dy Jr., 31-48, Washington, D.C: The Council for Research in Values and Philosophy, 1994
Fischer, C & Lovell, A. Business Ethics and Values: Individual, Corporate and International
Pespectives, Harlow, England: Pearson Education Limited, 2015.
Johnson, C.E., Organizational Ethics, SAGE Publications, Inc., 2012.
Roa, Fr. Floriano C., Gregorio S. Ph.D., Business Ethics and Social Responsibility, Philippine
Copyright, 2011, Rex Bookstore, Manila, Philippines.
Salvador, S.M., et al, Corporate Social Responsibility and Good Governance: Allan Adrian Books,
Inc., 2010.
Mandal, SK., Ethics in Business and Corporate Governance, Tata McGraw Hill Education Private
Limited, 2012.
Maximiano, Jose Mario B., Business Ethics and Corporate Social Responsibility, Philippine
Copyright, 2007. Anvil Publishing Inc., Pasig City, Philippines
Montemayor, Felix M., Ethics the Philosophy of Life, National Bookstore, Mandaluyong City,
2010
Rae, Scott, A Model for Moral Decision-Making, Chapter 156, Beyond Intergrity
Werhane, Patricia H., Moral Imagination and Management Decision Making. New York, Oxford
University Press, 1999
Internet:
http://www.falun-en.blogspot.com.goodreads.com (shelf/show/strategicmanagement)
https://en.wikipedia.org/wiki/international trade and agreements-(book)
http://amazon.com.business strategicmanagementbooks
CONSULTATION
MWF 06:00-7:00 PM
deveroserdan@gmail.com
www.facebook.com.serdandeverojr
09555095011
Prepared by: Reviewed by

SERDAN M. DEVERO JR., MBA-HRM DR. ROMULO T. MIRASOL JR.

Guest Instructor School Director

ID DTAL-OTUP-OOOO-F000-OO0C
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