Big Money Blueprint

How To Plan Your Marketing For Maximum Profitability

 Why Do All This?
• Identify goals and stay on track

• Identify the 20% of the 80/20 rule and focus just on what’s working.

• Competitive intelligence.

• Uncover unexploited opportunities and deploy them.

• Eliminate procrastination and overwhelm.

 Seven Simple Steps
• Set 12 month gross profit goal.

• Identify sellable products (or plan them)

• Identify and list promotional assets for those products (or plan them)

• Identify and select unexploited promotional opportunities.

• Map out 12-month promotional plan on 1-pager.

• Map out 90 day plan (broken down into 30 day chunks).

• Deploy, review, adapt.

 Sellable Product Overview
• The goal is to list everything you can
possibly sell.

• Go back and look at everything

you’ve done for the past X years.

• If you’re new, look at what your

competitors have done.

• Identify what worked.

• Focus just on that.

Unexploited Promotional Opportunities

• Promotions generally work better when you state a reason why

you’re doing them.

• Most marketers ignore this.

• Current events, holidays, and life events provide an endless supply

of “why”.
‣ JANUARY: Health, Fitness, Diet, Organization, Resolution
‣ FEBRUARY: Valentine’s Day, Presidents Day, Black History, Heart Health
‣ MARCH: Easter, St. Patrick’s Day, March Madness, Women’s History, Sleep
Awareness, National Nutrition Month
‣ APRIL: Passover, April Fool’s Day, Earth Day, Arbor Day, Autism Awareness,
Administrative Professional Day
‣ MAY: National Teacher Day, Cinco de Mayo, Mother’s Day, Kentucky Derby,
Armed Forces Day, National Burger Day, National Brother Day, Spring
Cleaning, Vacation Planning, Swim suit season,
‣ JUNE: National Safety Month, Father’s Day, Graduation, National Doughnut
Day, National Best Friends Day, Flag Day
‣ JULY: Canada Day, 4th of July, Parents Day, Ice Cream Day, Hot Dog Day,
Tequila Day, Lasagna Day, Cheesecake Day, UV Safety Month, National
Parks Month, National Picnic Month
‣ AUGUST: Back to School, Football, National Dog Day, Beer Day, Sister Day
‣ SEPTEMBER: Labor Day, Grandparents Day, National Cheeseburger Day,
Fall begins
‣ OCTOBER: Coffee Day, Yom Kippur, World Food Day, Chocolate Day,
National Cat Day, Breast Cancer Month, Halloween
‣ NOVEMBER: Thanksgiving, Black Friday, Small Business Saturday, Cyber
Monday, Daylight Savings Time, Election Day, Veterans Day
‣ DECEMBER: Holiday promotions (Christmas & Hanukkah), end of year
sales, last chance tax deduction, end of the year special offers
 This ONE email brought in
$21,000 on New Year’s Eve.
 Personal Reasons Why

• Thank you for being a subscriber.

• Children’s birthday.

• Anniversary.

• Significant day in personal history.

 The One-Sheet

• List revenue goals and promotions

for each month.

• Use unexploited promotional

opportunities whenever possible.

• You will refer back to this sheet

constantly.
CREATING THE
90 DAY
CALENDAR
MONTHLY PLANNING

REVENUE TARGET: $ _______

 These Results ARE Typical

• Almost nothing ever goes as planned (especially at first!)

• Always focus on what worked …and base future actions on

maximizing that.

• Deploy, review, and adapt.