The Greatest

Business In The
World, Is Selling
Information…
Potato Gun Secrets… :)
ClickFunnels Startup Stories
 “Whoever Can
Spend The Most
Money To Acquire A
Customer Wins…”
- Dan Kennedy
(AKA… The Man!)
The Value Ladder...
“People Will Spend MORE Money For The SAME
Product Packaged In A Different Way…”
Same Frameworks, Different Delivery

$25,000
$9.95

$997 $997
$97 $97
Month Month
 $25,000

$97 $997
Month
$9.95
 The Linchpin
“It’s The Value Ladder
With Rules…” - Steve Larsen
The Linchpin
 2 Core Principles
For Linchpin To Work
Principle #1

“If You Don’t Have

Continuity… Then
You Don’t Have A
Business…”
- David Frey
Everything Leads To Continuity
 Principle #2

“Move Your
(S.L.O.)
Self Liquidating Offer”
Traditional
S.L.O.
(Self Liquidating Offer)
 Linchpin
S.L.O.
(Self Liquidating Offer)
 Step #1
Building Your Business
Into A Continuity /
Membership Business
The Linchpin
The Best Types Of Continuity

Software
S.A.A.S.
The Best Types Of Continuity

Print
Newsletters
The Best Types Of Continuity

Supplements
The Best Types Of Continuity

Box Of The
Month Club
The Best Types Of Continuity

Membership

Sites
The Linchpin
The Linchpin
 Step #2
M.I.F.G.E.
An IRRESISTIBLE Offer To Get
People Into Your Continuity
The Linchpin
 Step #3
The Attractive
Character Flywheel
What Do You Actually Want?

How Many
MIFGE’s Do You
Have To Give
Away To Get It?
 Step #4
Dramatic
Demonstrations
The Linchpin
The Best Dramatic Demonstrations
(Free Webinars & Challenges)
 Step #5
Dramatic
Demonstration #2
The Linchpin
Live or Virtual Events