Email Marketing live project

submission
Get Response Campaign
Preksha Porwal
DM 67 – Executive Batch
Q1. Name of website and the URL
● Name of the Website: preksha-porwal.dmlearning.in - Manmohan Besan
URL: https://preksha-porwal.dmlearning.in/
Q2. Screenshots – Conditions along with Triggers
Q3.Screenshot of the Workflow
Q4. Screenshots of your Three emails
Q4. Screenshots of your Three emails
FIRST EMAIL
Q4. Screenshots of your Three emails
SECOND EMAIL
Q4. Screenshots of your Three emails
THIRD EMAIL
Q5. Elements of (any) Email

Header

Body Content
Subject Line

CTA
Footer
 Q6. Metrics for 1st Email Slide 5

{Share the metrics for the 1st email}

● No. of subscribers - 35 Lead from namkeen manufacturer seeing my Email -

● No. of emails sent - 35
● Bounce rate – 8.5% (3/35)
● Emails delivered – 32/35
● Open rate – 31.25%
● Click-through rate – 3.13%
● Conversions/Leads = 1 Lead

● Unique clicks - 1
 Q7. Metrics for 2nd Email
{Share the metrics for the 2nd email – people who opened the first mail}

● No. of subscribers - 8
● No. of emails sent - 8
● Bounce rate – 0
● Emails delivered – 8/8
● Open rate – 75% (6/8)
● Click-through rate – 12.50%
● Conversions/Leads = 0

● Unique clicks - 1
 Q7. Metrics for 3rd Email
{Share the metrics for the 3rd email – people who did not open the first mail}

● No. of subscribers - 25
● No. of emails sent - 25
● Bounce rate – 1 (4%)
● Emails delivered – 24/25
● Open rate – 12.50% (3/24)
● Click-through rate – 4.17% (1)
● Conversions/Leads = 0

● Unique clicks - 1
 Q8.Campaign Analysis

Which email had a better open rate and why?

The 2nd email, targeting those who opened the first mail, achieved the highest open rate
at 75%. This is significantly better than the open rates of the 1st email (31.25%) and the
3rd email (12.50%). The higher open rate for the 2nd email indicates that it was more
effective in capturing the attention and interest of the audience who had already
engaged with the initial communication. The personalized content and focused approach
for this specific segment resulted in a better response, leading to the superior open rate.
 Campaign Analysis
Which of the emails should you optimize? Justify your answer using the metrics you
have calculated. Select only one email for this.

The 3rd email targeting those who did not open the first mail should be optimized. While
the open rate is the lowest among the three at 12.50%, there is potential for
improvement compared to the 1st email (31.25%) and the 2nd email (75%). By refining
the subject line or adjusting the content strategy, it's possible to enhance engagement
with this segment and increase the open rate. Additionally, the click-through rate of
4.17% in the 3rd email indicates some interest, suggesting that optimization efforts could
effectively boost overall performance and conversions within this particular audience
subset.
Campaign Analysis
What measures would you take to optimize this email? How do you think this would
help improve the open rate?
To optimize the 3rd email, I would focus on refining the subject line to make it more
compelling and engaging. A captivating subject line is crucial to entice recipients to open
the email. I might experiment with using a sense of urgency, personalization, or curiosity
to capture attention. Additionally, I would review the email content to ensure it provides
clear value and relevance to the recipients who did not open the first mail. Including a
strong call-to-action and highlighting key benefits can further incentivize opens. By
tailoring both the subject line and content to better resonate with the target audience,
the email is more likely to stand out in crowded inboxes, resulting in an improved open
rate.
Video Submission
Paste the link to your video presentation below. Remember to give Access to
Anyone.

Link to Assignment:

https://drive.google.com/file/d/1EVP0pYmxFqbRal2Hld
4SvJqRVKnzGaqD/view?usp=drive_link

Note: Refer back to the platform for guidlelines on

the Access.
Written Assignment
Paste the link to your written assignment below. Remember to give Access to
‘Anyone with the Link can View’.

Link to Assignment:

https://docs.google.com/document/d/1lgfitf5WIG616sl_I
v-C7_f5pIseF8WUOS4KmBZNGME/edit?usp=sharing

Note: Refer back to the platform for guidlelines on the

Access
 Answers to the Communication Test
Qstn Ans Qstn Ans Qstn Ans

Q1. B) Cease Q10. c) The Karakoram Range Q19. a) John’s science project

Q2. b) Vast Q11. b) K2 Q20. b) Styrofoam balls, paint, a

wooden stick, and string
Q3. b) Rejuvenate Q12. b) 1954 Q21. c) earth
Q4 a) Unravel
Q13. B) The solar system Q22. a) With a yellow styrofoam ball
Q5. a) Alter
Q14. b) Eight Q23. c) The sun
Q6. b) Zealous
Q15. d) Mercury Q24. c) To identify them
Q7. a) Mount Everest Q25. c) His science project
Q16. c) Gravity
Q8. a) Sir Edmund Hillary and Q26. c) A model of the solar system
Tenzing Norgay Q17. c) It is the only planet
known to support life. Q27. c) His classmates
Q9. a) Savage Mountain
Q18. a) It provides heat and
light Qstn Ans
Q28. c) A model of the solar system