2nd

Ed
Research Matters 2nd
Ed

Research Matters
Research
Research Matters is an introductory research title aimed at undergraduate
students and novice researchers. It attempts to explain key aspects of research
in an accessible manner that readers will not find intimidating. The overriding
aim of the book is to introduce the basic concepts and principles of the research
process and provide a solid foundation on which inexperienced researchers can

Matters
build their research knowledge and skills.

The strengths of the book:

• provides a strong theoretical underpinning;

All rights reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
• uses examples and illustrations to demystify the research process and
intimidating terminology;
• introduces the three most commonly used research paradigms and explains 2nd Edition
the impact of these paradigms on the way research is conducted;
• explores the relationship between theory and research;
• guides students through the processes of constructing a theoretical
framework, compiling a literature review and conceptualising key concepts;
• covers the role of logical argumentation in research and the importance of
providing evidence to support arguments;
•

Franzél du Plooy-Cilliers, Corné Davis

describes widely used qualitative and quantitative data collection and
analysis methods;

and Rose-Marié Bezuidenhout

• explains source mining, proposal and report writing, and how to determine
the delimitations and limitations of a research study; and
• examines the important role of ethics in research.

Research Matters is an essential resource for any student encountering research

or research methods for the first time.

About the Editors

Dr Franzél du Plooy-Cilliers is the Executive Dean: Academic at the Da Vinci
Institute for Technology Management; Professor Corné Davis is a senior lecturer in
the Department of Strategic Communication at the University of Johannesburg;
and Dr Rose-Marié Bezuidenhout is an independent lecturer and researcher.
Copyright 2021. Juta and Company [Pty] Ltd.

Editors:
Franzél du Plooy-Cilliers, Corné Davis
www.juta.co.za
and Rose-Marié Bezuidenhout
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 Research Matters

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 Research Matters
2nd edition

Editors:
Franzél du Plooy-Cilliers • Corné Davis • Rose-Marié Bezuidenhout

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 Research Matters 2nd Edition

First Edition: 2014

Second Edition: 2021

Juta and Company Ltd

First Floor
Sunclare Building
21 Dreyer Street
Claremont
7708

© 2021 Juta & Company Ltd

ISBN (Print): 978 1 48513 210 3

ISBN (webPDF): 978 1 48513 211 0
ISBN (ePub): 978 1 48513 212 7

All rights reserved. No part of this publication may be reproduced or transmitted in any
form or by any means, electronic or mechanical, including photocopying, recording, or
any information storage or retrieval system, without prior permission in writing from
the publisher. Subject to any applicable licensing terms and conditions in the case of
electronically supplied publications, a person may engage in fair dealing with a copy of
this publication for his or her personal or private use, or his or her research or private
study. See Section 12(1)(a) of the Copyright Act 98 of 1978.

Production Specialist: Valencia Wyngaard-Arenz

Editor: Rod Prodgers
Proofreader: Deidre du Preez
Typesetter: Wouter Reinders
Cover designer: Nicole de Swardt
Illustrator: James Berrangé
Indexer: Lexinfo

Typeset in 10.5 pt on 13 Adobe Caslon Pro

The author and the publisher believe on the strength of due diligence exercised that
this work does not contain any material that is the subject of copyright held by another
person. In the alternative, they believe that any protected pre-existing material that
may be comprised in it has been used with appropriate authority or has been used in
circumstances that make such use permissible under the law.

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