TARGET MARKET

The target market is a group of people that have been identified as the most likely
potential customers for a product because of their shared characteristics, such as age, income,
and lifestyle. For our catering service, our first target is made up of individuals who are planning
events like weddings, birthday parties, or family reunions here in the City of Baliwag. They are
often looking for a catering company that can provide a unique experience for their guests.

They may also be willing to spend more money on catering if it means that their event
will be remembered fondly by their guests, but unlike businesses, they cannot claim the cost as
an expense and so will be more sensitive to price.

Our second target market are diverse customers, including individuals, businesses, and
organizations who require professional food and beverage services for various events and
functions. Businesses and corporations engage caterers for meetings, conferences, product
launches, and other company events, aiming to impress their employees, clients, and
stakeholders. Government-sponsored events, such as state dinners, inaugurations, and official
receptions, typically employ catering companies to provide exceptional food and service.

And our third target came from schools, universities, and colleges often contract catering
services for special events, conferences, and ceremonies, ensuring their guests enjoy a satisfying
meal.

In addition to the customers mentioned above, catering companies may also serve other
clients, such as healthcare facilities, airlines, hotels, and other hospitality businesses that require
food and beverage services.

Generally, any individual or organization that needs professional catering services for an
event or function can be a potential customer for our catering service.
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Business Floor-Plan