THE SEVEN C’S:

When We talk about “ Effective Communication”

one thing that comes in mind, what are the basic
principles of “Effective Communication” .
These principles tells us how your message can
becomes effective for your target group,
These principles also tell about style and
importance of the message.
These principles commonly known as 7 C’s of
effective communication.
7 C’S OF “EFFECTIVE
COMMUNICATION”

1. Completeness
2. Conciseness
3. Consideration
4. Concreteness
5. Clarity
6. Courtesy
7. Correctness
 “CONCRETENESS”

It means that message should be specific

instead of general. Misunderstanding of
words creates problems for both parties
(sender and receiver).
when you talk to your client always use
facts and figures instead of generic or
irrelevant information.
 “BENEFITS”
Receivers know exactly what is required or desired.
Increase the chances that the message will be interpreted
the way sender intended.
“WAYS TO INDICATE CONCRETENESS”
Use specific facts and figures
Put action in your verbs
Choose image building words.
 “WHEN NOT TO USE SPECIFIC DETAILS”

When you wish to be diplomatic: “You have missed

three invitations to my office” is harsh; you may be
more tactful in saying, “I’ve sent you several reminders
to see me in my office”.
When exact figures are unimportant as in; “ more
than half the committee was present.
 “PUT ACTION IN YOUR VERBS”
Use active rather than passive voice because it shows life in a
sentence when a subject acts.
Active verbs are More specific as “ A dean decided” than “ a
decision has been made by”
Personal as “You will note” rather than “it will be noted”
Concise as “Figures show” rather than “it is shown by figures”
Emphatic as “Students held a contest” rather than “ A contest was
held by the students”.