Media Literacy Project ‘You will choose a form of Media and create a Media piece in that form, © Examples include: © Food wrapping (cereal box, snack box) Clothing design (create your own, ie. can’t be Under. Armor) Book cover (for a book you make up) Front page of a newspaper (make up your own, ie. can’t be the Ottawa Citizen.) Magazine cover (make up your own magazine title etc.) Radio Ad (for a made up product, if choosing this form you must include a catchy jingle) TV commercial (for a made up product or service) oe 0000 'n addition to the piece of media, you will include a short description of the target audience (for the lace), the purpose the piece serves, and a description of at ieast 5 effective techniques you used in the piece. Your project must contain all of the following: Part A: The Media Piece should contain: © A dlear title or logo that relates to the media topic Q A title or logo that appeals to the target audience O Atleast § effective media techniques GA clear purpose (what is the point of your Media piece) Part B: Media Techniques Q Awritten description of your 5 media techniques Q Describe the technique and how you used it in the Media piece Teli me why that technique is effective for your piece Part C: Target Audience Q Awritten description of your target audience Q Tell me who your target audience is Q Describe why your Media piece is appropriate for the target audienca you chose Part D: Media Purpose O Awritten description of the purpose of your Media Q Describe the purpose your Media piece serves (informs the public, sells a product, advertises to a large audience etc.) ‘Think About: * Did | check everything off the checklist? * Did complete my best work?Name: Rubric Levelt Level2 Level3 Leveld Assignment Requirements Below Approaching | Meets Exceeds Expectations | Uxpectations | Expectations | Expectations Media Piece ‘Assignment Some ofthe | Assignment ‘Assignment QO Acceartitle or logo checklist assignment checklist checklist that lates othe | requirements are | checklist | requirements are_| requirements are meee incomplete. | requirements | complet. complete and go A title or logo that eee beyond ‘appeals to the target ee audience 2 Atleast eftective media techniques Effective Techniques Assignment | Someofthe | Assignment | Assignment C1 Describe the checklist assignment | checklist checklist technique and how | requirements are | checklist requirements are_| requirements are youuseditinthe | incomplete. | requirements | complete complete and go ee arccomplete. | beyond 1 Tell me why that oe technique iseftive foryour piece “Target Audience Assignment | Some ofthe | Assignment | Assignment Q Tellmewhoyour — | checklist assignment checklist checklist, target audience is | requirements are | checklist requirements ae? | requirements ae OI Describe why your | itcomplete. | requirements | complete complete and go ears are complete. beyond appropriate forthe ‘xpeceaiom target audience you chove Media Purpose Assignment | Someofthe | Assignment | Assignment _Deseiibe the puppose_ | checklist ausignment | checklist checklist YourMedia picce requirements are checklist requirements are} requirements are serves informsthe | incomplete. | requirements | complete complete and go publi, else are complete beyond product, advertises to ae a large audience ete.)